Most ecommerce brands fail because the product was never right to begin with.

In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:

• What’s the best way to validate a new product idea?
• How do you know if it has the potential to scale — before going all-in?

You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?

In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:

What advantage do we have as small business owners to compete with big-budget brands on ads?

What’s the biggest trap when taking on wholesale as a channel?

How do you maximise overall profit across the business?

If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.

🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:

Should you build a brand you're passionate about — or go where the gap is?

What should you do if you're bleeding money every day?

What are the biggest mistakes founders make when trying to scale?

This one’s about cutting through the noise. No theory — just honest answers from the trenches.

📉 If you’re stuck in the early grind... 🧠 Or unsure what to fix next... This might be the turning point.

🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786