In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.

Today we’re discussing:

• The fast way to build legal agility into your business model from day one
• Structuring for growth and asset protection (company, trust, unit trust)
• IP basics retailers actually need: trademarks, copyright, designs
• AI in content and images: what you do and don’t own, and how app T&Cs can bite
• Privacy and Spam Act essentials for email and SMS lists
• Writing T&Cs and privacy policies that match what you actually do
• Returns done right: change‑of‑mind vs faulty goods obligations
• Influencer campaigns: disclosure, guidelines and who’s liable if they over‑promise
• Promotions and pricing: genuine discounts, time limits and “while stocks last”
• Working with overseas suppliers and dropship partners: protections to bake in

Connect with Marianne
Explore Legalite

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick.

Today, we’re discussing:

• How a vintage pair of Nike kids’ socks sparked a brand idea
• The creative process behind turning unwanted football kits into streetwear
• Lessons from Aesop’s in-store experience and how they apply them online
• The tech stack powering Unwanted FC without a dev team
• Why podcasts beat playbooks for creative inspiration
• Their biggest challenge: cutting through the noise in global sportswear

Connect with Kevin
Connect with Keith
Explore Unwanted FC

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.

Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.

Today, we’re discussing:

• How they went from Kickstarter to Urban Outfitters before even shipping
• Why B2B became 80% of their business (and how that nearly broke them)
• How they used a stainless steel pre-order campaign to save the company
• What it really takes to build a low-repeat product brand
• The power of “halo” placements in art galleries, MoMA, and global activations
• How they built their marketing team like an internal agency
• Why their smallest bottle outsells all others during festival season

Connect with Jonno
Connect with Jesse
Explore memobottle

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community