Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

• How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
• Why “fit confidence” is the most underrated growth driver in ecommerce
• The economics of sustainability: what happens when good intentions meet hard margins
• The data opportunities hiding inside your customers’ fit preferences
• How Magic Fit gives retailers real-time data on size gaps and lost sales
• The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

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Explore Magic Fit

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Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.

Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.

In this Playbook:

• How Clare from Bon Maxie uses real customer data to design bundles that convert
• Why Different Drop and Krumbled Foods turn intent signals into instant upsells
• What LVLY and The Body Shop taught us about managing choice without killing conversion
• How Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived value
• Why the most effective bundles focus on effort saved - not dollars off

Bon Maxie’s Main Episode
Different Drop’s Episode
Krumbled Foods’ Episode
LVLY’s Episode
The Body Shop’s Episode
Domino’s Episode
Kakadu Plum Co’s Episode
Lust Minerals’ Episode

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.

Today, we’re discussing:

• How Culture Kings evolved from a founder-led business into a global team without losing its edge
• Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
• What Gen Z really wants from work (and how to keep them engaged)
• How AI and short-form content are transforming training, learning and hiring
• Why collaboration and empathy are the underrated superpowers of ecommerce teams

Connect with Emma
Explore Culture Kings

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community