Inside Culture Kings: How They Train, Motivate and Keep Gen Z Talent | #574
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Inside Culture Kings: How They Train, Motivate and Keep Gen Z Talent | #574
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About this listen
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.
Today, we’re discussing:
- How Culture Kings evolved from a founder-led business into a global team without losing its edge
- Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
- What Gen Z really wants from work (and how to keep them engaged)
- How AI and short-form content are transforming training, learning and hiring
- Why collaboration and empathy are the underrated superpowers of ecommerce teams
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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