In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.

Today we’re discussing:

• The fast way to build legal agility into your business model from day one
• Structuring for growth and asset protection (company, trust, unit trust)
• IP basics retailers actually need: trademarks, copyright, designs
• AI in content and images: what you do and don’t own, and how app T&Cs can bite
• Privacy and Spam Act essentials for email and SMS lists
• Writing T&Cs and privacy policies that match what you actually do
• Returns done right: change‑of‑mind vs faulty goods obligations
• Influencer campaigns: disclosure, guidelines and who’s liable if they over‑promise
• Promotions and pricing: genuine discounts, time limits and “while stocks last”
• Working with overseas suppliers and dropship partners: protections to bake in

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Explore Legalite

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In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick.

Today, we’re discussing:

• How a vintage pair of Nike kids’ socks sparked a brand idea
• The creative process behind turning unwanted football kits into streetwear
• Lessons from Aesop’s in-store experience and how they apply them online
• The tech stack powering Unwanted FC without a dev team
• Why podcasts beat playbooks for creative inspiration
• Their biggest challenge: cutting through the noise in global sportswear

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Connect with Keith
Explore Unwanted FC

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.

Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.

Today, we’re discussing:

• How they went from Kickstarter to Urban Outfitters before even shipping
• Why B2B became 80% of their business (and how that nearly broke them)
• How they used a stainless steel pre-order campaign to save the company
• What it really takes to build a low-repeat product brand
• The power of “halo” placements in art galleries, MoMA, and global activations
• How they built their marketing team like an internal agency
• Why their smallest bottle outsells all others during festival season

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Connect with Jesse
Explore memobottle

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech.

For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the main episode of Add To Cart here.

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.

Today, we're discussing…

• How Zipline AI boosts engagement time from 54 seconds to 11 minutes
• Why Gen Z and Gen Alpha expect to shape the brands they shop from
• What Disney’s Inside Out 2 campaign teaches us about AI creativity
• How challenger brands can use co-creation tools without breaking the bank
• What it takes to turn customers into content creators
• Why ecommerce teams need to own the customer experience again
• The surprising truth behind digital product value (and $1,600 Fortnite tees)

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Explore Zipline AI

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities.

In this episode, we cover:

• How long bike rides help him untangle complex problems (aka “mental marination”)
• Why Cursor is a game-changer for coding, even if you’re not a developer
• The parenting lessons that come from raising three boys in a caravan
• What Crumpler taught him about brand experience and staying local
• How he stays sharp while leading with curiosity inside a fast-moving tech giant

This episode was brought to you by Convert Digital

Check JJ main ATC episode here

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Explore Shopify

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.

In this episode, we’re covering:

• Why and how functional coffee works
• The shift from D2C to retail and how they landed in Woolies, Ampol & more
• Going global: UAE expansion, Amazon growth, and F1 influence
• Jaryd’s $1.5M lesson in shiny-object syndrome and finding focus
• Subscription, loyalty, and creative hacks that actually moved the needle
• The silky Irish AI ad that crushed Meta acquisition costs

Connect with Jaryd Terkelsen
Explore Before You Speak

Use code: ATCXBYS20 to get 20% off
Hurry! offer ends 31 August 2025 at 11:59pm AEST.
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.

In this episode, we cover:

• How her team is making the most of “playtime” post-Shopify replatform
• The tech she relies on, including noise-cancelling headphones and Claude AI
• What a 400kg backyard smoker taught her about teamwork and persistence
• How podcasts like Nudge and Add To Cart have shaped her leadership approach

This episode was brought to you by Shippit

Check Kira’s main ATC episode here

Connect with Kira Macleod-Finke
Explore The Body Shop Australia

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Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community