Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

• How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
• Why “fit confidence” is the most underrated growth driver in ecommerce
• The economics of sustainability: what happens when good intentions meet hard margins
• The data opportunities hiding inside your customers’ fit preferences
• How Magic Fit gives retailers real-time data on size gaps and lost sales
• The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

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Explore Magic Fit

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Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.

Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.

In this Playbook:

• How Clare from Bon Maxie uses real customer data to design bundles that convert
• Why Different Drop and Krumbled Foods turn intent signals into instant upsells
• What LVLY and The Body Shop taught us about managing choice without killing conversion
• How Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived value
• Why the most effective bundles focus on effort saved - not dollars off

Bon Maxie’s Main Episode
Different Drop’s Episode
Krumbled Foods’ Episode
LVLY’s Episode
The Body Shop’s Episode
Domino’s Episode
Kakadu Plum Co’s Episode
Lust Minerals’ Episode

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.

Today, we’re discussing:

• How Culture Kings evolved from a founder-led business into a global team without losing its edge
• Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
• What Gen Z really wants from work (and how to keep them engaged)
• How AI and short-form content are transforming training, learning and hiring
• Why collaboration and empathy are the underrated superpowers of ecommerce teams

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Explore Culture Kings

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Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance.

Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process.

In Today’s Playbook:

• How Birchal’s Kirstin Hunter helps brands raise capital without giving up control
• Why community-led crowdfunding builds deeper customer loyalty and advocacy
• The pros and cons of revenue-based finance with insights from Tractor Ventures and Wayflyer
• How Who Is Elijah used profitability to pivot and regain brand control
• Why investor readiness starts with clean systems, solid data, and clear unit economics
• How to match your funding pace to your business stage and stress tolerance

Connect with Kirstin
Explore Birchal
Tractor Ventures’ Episode
Wayflyer’s Episode
Who Is Elijah’s Episode
Glow Capital’s Episode

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In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.

Today, we’re discussing:

• Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
• How the team built a headless Shopify experience before it was cool
• The automations that keep Ghanda’s lean team moving at scale
• Why checkout isn’t the end of the shopping journey, it’s the beginning
• The future of unified commerce: CDPs, POS, and camera-based in-store analytics

Connect with Silvan
Connect with Andrew
Explore Convert Digital

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After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey’s built a reputation as one of Australia’s sharpest voices in ecommerce experience design. In today’s chat, she’s joining Bushy to unpack what’s really driving customer satisfaction, retention and sanity during peak season.

Today, we’re discussing…

• The three fixes to make before Black Friday - and why your policy pages are killing conversions
• How to use CSAT data the right way
• Why taking your customer service team out for lunch might save your peak season
• Planning for worst-case scenarios: how to roster, resource and survive inbox overload
• The psychology of returns and the tension moments that make or break loyalty
• Turning customer service into a sales engine, and training teams to upsell with empathy
• How to build AI agents that actually sound like your brand
• The link between employee satisfaction and customer retention
• How to glue all your customer data together for one source of truth

Connect with Emily
Explore Emily Elvey Consulting

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In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage.

In this Playbook:

• Why “set and forget” pricing no longer works in ecommerce
• How Zyft’s real-time data gives retailers a live market view
• The role of trust and transparency in pricing perception
• How dynamic incentives can double conversion with minimal margin loss
• Why marketplace consistency and channel hygiene are non-negotiable

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Explore Zyft
ShopGrok Episode
Particular Audience Episode
Pattern Episode

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Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.

Today, we’re discussing:

• How to build an edge competitors can’t replicate - even in a copycat market
• What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
• The AI tools cutting Ecosa’s product development time in half
• The real secret to staying lean while still blowing customers away
• Why genuine word-of-mouth will always beat referral codes

Connect with Ringo
Explore Ecosa

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Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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