Showing titles in Marketing

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

LinkAbility: 4 Powerful Strategies to Maximise Your LinkedIn Success is packed with valuable insights, essential know-how, and practical tips for using LinkedIn to achieve your professional and business goals. Lynnaire Johnston, the word wizard, is ranked New Zealand's number one LinkedIn expert. In LinkAbility she reveals her unique blueprint for effective communication and networking on LinkedIn.

Ich habe in einem Jahr mehr verdient als die CEOs von McDonalds, IKEA, Ford, Motorola und Yahoo.... zusammen.... als Kind in meinen Zwanzigern...., indem ich die $100M Offer Methode angewendet habe. Sie funktioniert. Und sie wird auch bei Ihnen funktionieren. Es ist noch nicht lange her, da ging es meinem Geschäft so schlecht, dass ich meine Dienstleistungen nicht einmal mehr kostenlos anbieten konnte. Am Ende eines jeden Monats schaute ich auf mein Bankkonto und hoffte, einen Fortschritt zu sehen (aber es gab keinen). Ich wusste, dass sich etwas ändern musste... aber was?

More than ever before, people today are more protective of their time and their money. And they've mastered how to dodge salespeople, resist standard sales techniques, and essentially control the sales process from start to finish. And they decide when you're finished. The second you abandon traditional closing techniques, the usual qualifying questions, and the typical sales formula - that's when you start partnering with your prospects and customers.

Welcome to 'NextGen Marketing Mix,' your essential guide to mastering the dynamic and ever-evolving world of digital marketing. Hosted by industry expert, this podcast is dedicated to uncovering the latest trends, strategies, and technologies shaping the future of marketing. Whether you're an aspiring entrepreneur, a marketing professional, or someone passionate about staying ahead in the digital space, 'NextGen Marketing Mix' offers a wealth of insights and practical advice. Each episode dives deep into key areas like SEO, social media, AI technology, content strategy, and paid advertising,

This audiobook will show you everything from setting up campaign ads, sales funnels, being able to target your desired audience, and so much more! It’s packed with useful and applicable information and no fluff. You’ll be able to get started with a Facebook account today and begin setting up effective ad campaigns to be able to grow your side hustle or your business. Or, even if you just want to learn the fundamentals to be able to apply to something else, then this book is for you, too.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

Bot and content marketing for Tik Tok is a fascinating topic that can promote a brand, generate leads, and drive sales online. It's a way to get your brand and products in front of an audience that wouldn't otherwise be exposed to your company - one which is very valuable for business owners. There are still ways of leveraging Tik Tok as an influencer marketing platform that will benefit both you and your brand. Tik Tok is a very profitable platform for business builders. Its popularity has risen over the past five years, with many businesses jumping on the bandwagon.

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

Designed specifically for beginners, this guide will show you in step-by-step detail how to build an Etsy empire. Inside, you will find the best marketing tactics which will help your business flourish from day one.

thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business. If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how. We ...

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

僕が伝説の営業マンと過ごした31日。 そこで教えてもらったのは 単なる営業テクニックではなく 仕事そして人として 本当に大切なことだった……。 外資系企業の現役トップセールスでもある、

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.