Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year.

In this episode of “Run a Profitable Gym,” Corey Lewis (owner of Xtra Mile Fitness) reveals how he reactivated 36 alumni—comprising nearly 40% of his “new” members—last year.

Corey’s philosophy: The client journey doesn’t end when someone leaves your gym.

To help you reacquire members, he lays out fundamental exit practices every gym should implement: exit goal reviews, thank you postcards and 90-day follow-up texts.

He also shares more advanced tactics for winning old members back, including social media engagement, video texts and coffee meetings.

Corey never “pitches” to alumni. He leads with a "help first" mentality and checks in genuinely. The resale happens naturally when the person is ready.

Tune in to get Corey’s complete system for reactivating former gym members, then implement it in your gym!

Links

Gym Owners United

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0:00 - 36 returning members

2:44 - Exit goal reviews

6:22 - Postcard follow-ups

9:03 - Social media engagement

13:13 - Why this works

The future belongs to gyms that specialize.

The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average.

Today on “Run a Profitable Gym,” Chris Cooper lays out how niching down will transform your gym. Yes, you can find and own a niche without kicking out existing clients.

When you niche down, everything gets easier: Marketing becomes crystal clear, referrals become automatic, your schedule shrinks, facility costs drop, staffing simplifies, and retention skyrockets.

Generic “fitness for everyone” gyms compete on price and lose. Specialized gyms charge premium rates and win.

Stop trying to be everything to everyone. Find your people and serve them exceptionally well.

Links

Gym Owners United

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0:01 - Intro

0:40 - The industry right now

5:25 - Why niche down?

8:39 - How to find your niche

18:37 - What isn’t a niche?

Buying a gym can be one of the best business decisions you’ll ever make or one of the most expensive mistakes of your life.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and attorney Matthew Becker of Gym Lawyers PLLC walk you through exactly how to buy a gym without overpaying, buying a disaster or landing on legal landmines.

Matthew has handled over $50 million in gym transactions, and John has personally bought and sold five gyms in New York City.

In this step-by-step training, the pair break down:

• The formula for valuing a gym.
• Factors that impact the valuation.
• How to define and find the gym you’re looking for.
• The legal process for buying a gym.
• Options for financing a gym purchase.

Before you commit to a buy, check out this show and make sure you're setting yourself up for long-term success in the fitness industry.

Links

Free valuation calculator: "How to Buy a Gym"

"How to Value a Gym: SDE, Multiples and What a Gym Is Actually Worth"

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Gym Lawyers Consultation

2:41 - How to value a gym

17:14 - Define your “buy box”

18:55 - The search

22:12 - Legal and financing

36:43 - The full playbook