Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide.

Are the CrossFit Games dead? And should gym owners even care?

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to discuss the state of the Games, as it heads into its 20th year.

Chris has been on both sides of this conversation. He worked for CrossFit HQ, recently interviewed the brand’s new CEO Bruce Edwards, and made the decision to reaffiliate his own gym.

He walks through how the Games shifted from a small community meetup into an expensive, sponsor-driven spectacle, and why that shift disconnected it from the everyday members who make up most affiliate gyms.

John puts Chris through a four-question report card on whether the Games still market the brand, measure real fitness, bring new people into CrossFit and keep members in affiliates longer.

Chris’ answers point to one consistent theme: Gyms don’t need to wait on HQ to fix this.

The pair dig into what’s actually working elsewhere, including HYROX, Spartan Race and Street Parking meetups.

They explain how gym owners can borrow those ideas to build their own intramural events, using the same repeatable workouts each year so members can track real progress and feel proud of what they’ve accomplished.

Tune in to hear Chris’s take on where the Games went wrong, and how any affiliate can create that same “peak moment” feeling for members without needing CrossFit HQ to get it right first.

Links

Intramural Open Guide

Gym Owners United

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0:00 - Are the CrossFit Games still helping gym owners?

0:51 - What the CrossFit Games were originally built for

3:11 - When the Games stopped helping affiliates

7:21 - What gym members are actually looking for

10:20 - How the Open lost its original purpose

14:42 - Chris Cooper grades the CrossFit Games

20:25 - What Chris would change at CrossFit HQ

25:12 - Why fitness festivals outperform competitions

29:09 - How to reinvent the CrossFit Open for your gym

34:23 - Why Chris re-affiliated with CrossFit

Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/

Isaac Morgado’s gym content system generates 140+ leads per month.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Isaac to break down his exact Monday-morning process for batching a full week of lead-generating content.

Isaac explains why he shifted away from trend-chasing reels toward value-based, saveable content, and he reveals the main content buckets he rotates through.

He also shares how his personal brand is starting to outperform the gym page, and how paid ads (including a surprisingly cheap Hyrox campaign) work alongside organic content to build trust before someone ever fills out a form.

Tune in to get a simple framework for turning one piece of long-form content into a week’s worth of leads-generating posts.

Links

Gym Instagram Audit

Gym Owners United

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0:00 - The content system behind 140 gym leads a month

0:59 - What a high-performing content system actually looks like

3:00 - Plan a full week of content in 90 minutes

6:29 - Create content people actually save and share

8:34 - Free AI Instagram audit for gym owners

8:50 - Why valuable content beats viral content

15:03 - Turn one podcast into weeks of content

20:21 - Which marketing channels deserve your time

24:10 - How paid ads and organic content work together

28:29 - Where struggling gym owners should start

Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below.

Don’t set your prices by copying the gym down the street (and maybe knocking off $10).

Instead, there’s a data-backed way to do it, using real numbers from thousands of gyms and one metric that tells you if your price is pulling its weight: revenue per session (RPS).

In this episode of "Run a Profitable Gym,” Two-Brain CEO John Franklin explains what revenue per session (RPS) is and why $200 is a healthy target to aim for.

He walks through the math for calculating your session rate and RPS and shows two different ways to hit the $200 RPS benchmark—raising your prices or increasing class attendance.

Pulling data from Two-Brain’s “State of the Industry” report (metrics from over 7,000 gyms), John analyzes large group and small group/semi-private models side by side, comparing lead volume, close rates, pricing and membership usage.

Listen to learn how to set data-backed prices that let you pay coaches well and run a more profitable gym.

Links

Rate Per Session Calculator

Gym Owners United

Book a Call

0:00 - Stop copying your competitor’s prices

0:41 - The metric every gym owner should track

1:24 - What 7,000 gyms taught us about pricing

3:01 - Calculate your revenue per session

4:28 - The $200 rule for profitable gyms

5:58 - How to charge the right price

6:59 - What if you can’t raise your prices?