HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about what’s driving that growth, what the best training clubs are doing differently and what’s coming next for gym owners who want to capitalize on the HYROX opportunity.

Eric explains how the affiliate program works, including the pre-sale ticket process and how HYROX markets affiliate events through their regional newsletters.

He also shares what separates the training clubs bringing 50-plus members to race day from the ones that never quite find their footing.

The conversation covers the full picture for gym owners who want to run a profitable HYROX program:

- Running sims and camps
- Adding personal training as an upsell
- Building a 365-day HYROX calendar around local race weekends
- Tapping into the massive pool of non-members who show up to these events

Eric also addresses the elephant in the room: Is HYROX here to stay, and how should gym owners think about the investment?

If you’re HYROX-curious or already affiliated and want to get more out of it, this episode is worth your time.

Get the full toolkit for generating ROI from HYROX affiliation via the link below.

Links

HYROX Toolkit

Gym Owners United

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0:00 - Intro

0:40 - HYROX affiliation growth

6:00 - HYROX trends in Europe and the Americas

12:37 - How the pre-sale ticket process works

14:32 - Sims, camps and monetizing events

21:56 - Youth HYROX

35:50 - Building a 365-day HYROX calendar

44:34 - Is HYROX here to stay?

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."

Is your gym’s Instagram actually getting you members? Or just likes?

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin reveals the five Instagram mistakes gym owners make that silently kill their lead flow.

Then he shows you exactly how to fix them. And fixing just ONE can completely transform your business.

John walks through each mistake with real examples from gyms that are getting it wrong and gyms that are getting it right—including a breakdown of one of the best gym Instagram pages in the business and why it works so well.

One gym got 50 million views on a single post, but zero clients from it. Don't make the same mistake.

If your Instagram isn’t converting leads, watch this episode and then get an instant audit of your page at GymIG.com.

Links

AI Gym Instagram Audit

Gym Owners United

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0:00 - Intro

0:43 - Mistake 1: No pin post sequence

4:04 - Mistake 2: No conversion content

8:35 - Mistake 3: Only posting, never talking

13:08 - Mistake 4: No personality

16:06 - Mistake 5: Chasing vanity metrics

Struggling with paid ads for your gym? Here's what's actually working in 2026.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Colm O'Reilly, Two-Brain's paid ads specialist, for a tactical breakdown of everything gym owners need to know about Facebook and Instagram ads right now.

In this episode, Colm covers the real numbers behind paid gym ads: what you should expect to pay per lead, what a client actually costs to acquire and how to know if your ads are profitable.

John and Colm explain why ads amplify your other marketing funnels and how Meta's Andromeda update changed the ads game.

Colm introduces a simple “BUT” formula for writing ad copy that speaks directly to your ideal client's goals and objections and breaks down campaign structure for both beginners and advanced gym owners.

The pair also discuss what to say on that first phone call, how to handle the pricing question and how to keep cold leads warm for months after they first clicked.

Watch this episode and walk away with a clear starting point for running profitable gym ads in 2026.

Links

Gym Owners United

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0:00 - Intro

2:51 - Ad math and budgeting basics

7:39 - What to expect from your ad spend

10:34 - The Andromeda update and creative strategy

13:03 - The “BUT” framework for ad copy

15:57 - Campaign structure for gym owners

22:15 - Lead ads vs. landing pages

24:13 - Lead nurture and what to say on the phone

32:24 - Troubleshooting ads that aren't working

34:01 - Should you hire an ad agency?