Run a Profitable Gym cover art

Run a Profitable Gym

Run a Profitable Gym

By: John Franklin
Listen for free

Season's Savings | $0.99/mo for 3 months

Auto-renews at $8.99/mo. after 3 months - terms apply.

We've already helped 3,000 gym owners become more profitable, and we're the #1 gym mentorship program in the world.

This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.

© 2026 Run a Profitable Gym
Economics Hygiene & Healthy Living Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Pay Your Coaches Well Without Going Broke
    Oct 29 2026

    Is your gym ready to hire a full-time coach? Use our free calculator to find out.

    Hiring is scary. You’re taking on real financial risk, and you can’t know in advance whether it will pay off.

    In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin shows you how to figure out how much you can afford to spend on staff, how much to pay your next hire and how to tell whether that hire is working.

    John walks through how to find the fair market value of your own work, what your gym’s real profit looks like once you account for it and how to calculate your salary cap.

    He also explains how to give a new hire a 90-day trial so you know whether the investment is paying off.

    Tune in to learn how to hire with a plan instead of a guess.

    Links

    Full-Time Coach Calculator

    Gym Owners United

    Book a Call

    0:00 - Why staffing feels so risky

    0:35 - Why burnout comes back to hiring

    1:36 - What your own work is really worth

    2:58 - Is your gym actually profitable?

    3:28 - What to do if you’re not profitable yet

    4:13 - How to calculate your salary cap

    6:12 - How to raise your salary cap

    7:54 - How to know if a hire is working

    8:59 - How to hire with confidence

    Show More Show Less
    10 mins
  • How This Gym Owner Pays His Coaches Six Figures
    Oct 26 2026

    Is your gym ready to hire a full-time coach? Use our free calculator to find out.

    Matt Michaud grew his gym’s monthly revenue from about $12,000 to more than $80,000. He now has six full-time staff, with at least two coaches making six figures.

    In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Matt Michaud about how he broke through revenue plateaus at $20,000 and $30,000 a month.

    Matt explains how he moved from part-time coaches to full-time careers, and how “intrapreneurialism” lets coaches earn more by building their own programs inside his gym.

    Matt also shares the story that changed how he thinks about his work, and walks through his current project: a 20,000-square-foot commercial building that will house his gym and other tenants.

    Tune in to learn how to create real careers for your coaches and grow your gym with them.

    Links

    Full-Time Coach Calculator

    Gym Owners United

    Book a Call

    0:00 - Intro

    1:06 - Where Matt's gym was when he joined Two-Brain

    1:58 - The note that changed how Matt ran his gym

    6:37 - Going from side hobby to professional gym

    9:03 - Breaking through the first revenue plateau

    15:44 - The second plateau and the coach who bought a house

    20:04 - What coach intrapreneurialism looks like

    23:26 - The math behind paying a coach six figures

    28:55 - Why Matt is building his own commercial building

    39:34 - Where to start if you want this for your gym

    Show More Show Less
    41 mins
  • Before You Fire Someone in Your Gym, Watch This
    11 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.