Listening to this alone won’t make your gym more profitable. A mentor will. Book your free call with the Two-Brain team.

If you can’t attract good coaches, the fix probably isn’t your job post.

It’s your salary cap—and that’s determined by how your gym packages and prices its services.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin explains why gyms end up stuck offering $25-an-hour split shifts instead of real, full-time careers, and how to fix it by growing your salary cap.

He breaks down exactly how to calculate what your gym can afford to pay staff, and then walks through why your model is capping your revenue.

You’ll find out how shifting to a “coaching first” model can double what a client is worth to your gym and use the extra revenue to attract and keep better coaches.

Tune in to learn how to build a gym that can actually afford to pay great coaches what they’re worth.

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Darren Thornton's Full Story

Gym Owners United

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0:00 - Why your A-player job posts attract bad candidates

2:05 - The salary cap concept limiting your payroll

3:19 - Real numbers: calculating your gym’s salary cap

4:49 - How growing revenue grows your salary cap

7:30 - Where the onboarding model came from

9:50 - The hidden friction in the onboarding model

11:11 - The coaching-first model top gyms are using

13:33 - Case study: from $9K a month to $1M a year

15:26 - The coach-pay formula explained

18:45 - How to build a team of A-players

Listening to this alone won't make your gym more profitable. A mentor will. Book your free call with the Two-Brain team.

Darren Thornton left his gym for 10 weeks to live in a van with almost no contact—and came back making more money than when he left.

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin talks with Two-Brain alumnus Darren Thornton, who built a gym doing over a million dollars a year in revenue with seven full-time coaches on salary.

Darren walks through his entire hiring process step by step, from writing a job description designed to filter out uninterested applicants to the four different offers he might make at the end of an interview.

He also breaks down the pivotal decision that let him build a full-time team in the first place: shifting to a high-value membership model that ensures every coach has enough paid hours to build a real career.

Darren shares the exact numbers behind the transition, the pushback he got early on and why he believes this model is ultimately better for members, not just for staffing.

Tune in to learn how to build a gym that can actually support full-time, well-paid coaches.

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State of the Industry Survey

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0:00 - He went dark for 10 weeks and came back making more money

2:24 - The hardest skill this gym owner had to teach himself

3:33 - Building a job post that filters out the wrong people

9:18 - The unpaid trial that exposes who's not serious

16:04 - Why every coach on his team is full-time, no exceptions

18:15 - What actually gets someone hired at his gym

23:47 - What happens the moment the interview ends

29:43 - From one guy in a cape to seven full-time coaches

35:04 - The math behind mandatory personal training

46:36 - Why standing out meant turning members away first

Fill out our State of the Industry survey and get a free report card showing how your gym stacks up.

If Chris Cooper started a gym tomorrow, with no reputation, no members and no brand, what would he do?

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin puts founder Chris Cooper through a real-time thought experiment: build a gym from scratch using everything he's learned from 30 years in the industry.

The pair work through six categories step by step: the coaching model, pricing, space and lease decisions, equipment spend, the exact marketing funnels Chris would use to land his first clients without ads, and when and how he'd eventually bring on staff.

Chris gets specific throughout, sharing real numbers on rent, equipment budgets, pricing and how many clients it takes to earn $50,000 in year one. He also touches on the advice he's giving his own daughter as she considers opening a gym of her own.

Tune in for a candid, numbers-driven look at what a smarter gym launch looks like today.

Links

State of the Industry Survey

Gym Owners United

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0:03 - Starting a gym with a clean slate

1:12 - The coaching model: one-on-one to semi-private

4:28 - Marketing without ads or a following

10:36 - Space, lease and build-out decisions

16:21 - Earning a full-time income

20:57 - When and how to hire