The data every gym owner needs is finally here!

The 2025 “State of the Industry” paints a clear picture of what's driving success in the gym industry.

The guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.

How long are gyms keeping clients, and what's driving the biggest retention improvements?

What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? Why are 70% of gyms still teaching big groups when small group training shows better profitability and retention?

How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?

How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow?

This episode breaks down the trends, surprises and actionable takeaways from the data—including some major shifts from 2024 that could reshape how you think about your fitness business.

The 6th annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.

How does your gym stack up? Download the brand-new “State of the Industry” report via the link below to find out!

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0:00 - Intro and guide overview

4:10 - Background on Chris and Two-Brain

15:16 - Retention and churn

19:48 - Gym growth by client count

25:19 - Millionaire gym owners

28:14 - CrossFit’s impact and future

41:58 - Big group, small group and one-on-one

59:49 - Cost to open a CrossFit gym

1:06:51 - Tips for paid ads

1:17:27 - Seasonal gym trends

1:33:07 - Two-Brain Summit

1:34:13 - Coach pay and development

How many clients should your gym have? What should you charge? When’s the best time to run classes?

In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients.

Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026.

They discuss trends in retention, attendance and profitability, and they share how top-performing gyms are increasing average revenue per member while cutting discounts.

Chris and Brendan also talk about the shift toward small-group training, why fewer offerings often lead to higher profits, and how gyms can use this year’s data to set smarter goals for 2026.

Tune in, get the facts and use them to build a stronger, more profitable gym.

Want the real numbers behind gym success? Grab the brand-new “State of the Industry” guide via the link below.

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State of the Industry 2025

Gym Owners United

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3:49 - The retention magic number

8:21 - Class times in high demand

15:22 - Class sizes & small group option

22:59 - Headcount & revenue per member

36:20 - Demographic shift opportunity

If you want to improve lead flow, add more high-value clients and generate more revenue, these three simple words can work wonders: “Bring a friend.”

In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Braeden Cordts shares his secrets for using bring-a-friend events to replicate his very best clients and grow his membership.

Braeden walks through his plan to get red-hot leads into a workout at Kôr Fitness & Performance in Minnesota, and then he lays out his air-tight follow-up process for turning those leads into clients. The final step: He uses a system to ensure every new member he recruits is a source of future referrals.

Braeden's plan has produced amazing results: He's increased his membership nearly tenfold in just four years.

Tune in to hear the full breakdown, then schedule your own bring-a-friend event to add clients and revenue before the end of 2025.

Need an extra cash boost? Get the free “Year-End Revenue” guide in Gym Owners United, linked below.

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2:29 - Process for bring-a-friend events

6:45 - Bring-a-friend workout example

8:12 - What to do after the workout

13:15 - How to follow up with leads

19:58 - Mind-blowing gym metrics

The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple tactics gym owners can use to boost year-end revenue without falling into the discount trap.

He explains how smart, seasonal offers—such as holiday retail presales, meaningful gift cards and “save your spot” promotions—can generate real income while keeping your clients engaged and excited.

Chris also dives into using bring-a-friend events and January kickstart programs to attract new leads, re-engage old clients and strengthen relationships with current members.

All five tactics are practical, repeatable and proven to work in real gyms just like yours.

Want to boost cash flow and retention? Get Coop's free “Year-End Revenue” guide in Gym Owners United, linked below.

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2:01 - Retail presale

5:32 - Gift certificates

9:04 - Reserve spots for January

12:44 - Bring-a-friend party

17:45 - January kickstart group

What does it take to run two thriving gyms and serve more than 900 clients?

Tyler Quinn has the answers: He operates two Denver fitness studios with nearly 1,000 members combined.

But here's the surprising part: He didn’t reach these members with paid ads or gimmicks like discounts. Seventy percent of his new clients come from referrals.

In this episode of “Run a Profitable Gym,” Mike Warkentin asks Tyler about the systems and strategies behind building high-volume gyms that actually work.

Tyler explains how to stand out from competitors, how to scale Two-Brain best practices such as No Sweat Intros for 1,000 clients, and why fundamentals like clean facilities and genuine care drive 16-month retention.

His gyms prove you don't need low prices to get high member counts, but you do need to build strong systems and provide great results for clients.

Tune in to hear how Tyler scaled to 900+ clients without sacrificing quality.

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1:17 - Tyler’s business model

7:59 - How his client count has changed

21:01 - Challenges of huge client counts

26:18 - How he finds so many clients

32:45 - The keys to retention

The average big-group gym has 129 members—but some Two-Brain gyms are thriving with 300-700 clients.

Today on “Run a Profitable Gym,” Chris Cooper breaks down what the Top 10 gyms for client headcount are doing differently.

Coop explains how five critical systems allow these gyms to retain clients for over 24 months, deliver a consistently high-quality experience and attract new members month after month.

He also shares real insights from the leaders on how they reactivated former clients and found the perfect balance of class size and pricing to maximize value.

Key detail: These gyms don’t need 300+ members to be profitable; every single one would be way into the black with just 150. That's your first target: 150 high-value members who stay for two years or more. After you hit that, you'll have a world-class business and can scale up if you want to.

Tune in to hear how these elite gym owners grew their member counts with proven business fundamentals and mentorship—not gimmicks or discounts.

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0:01 - Industry average client count

1:36 - Gyms with the most clients

2:46 - 5 things the Top 10 share

5:42 - Quotes from the leaders

11:25 - What the leaders don’t do

Feeling pressured to run a Black Friday deal at your gym? Don’t do it.

Your gym is a premium service provider, and it should compete on results and relationships, not price.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.”

Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow your gym during the holiday season.

Coop shares simple, high-value alternatives, including running bring-a-friend events and adding bonus offers that don’t undercut your pricing.

Tune in to learn how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.

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1:20 - Why not offer discounts?

2:43 - 5 dangers of discounts

7:26 - Focus on value instead

8:07 - Run alternative promotions

13:36 - Use the Prescriptive Model