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Guerilla Marketing Weapons

Narrated by: Barrett Whitener
Length: 6 hrs and 35 mins
Categories: Business, Marketing
3.5 out of 5 stars (6 ratings)

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Publisher's Summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.
©1990 Jay Conrad Levinson (P)1996 Blackstone Audio Inc.

Critic Reviews

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

What members say

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terrible ,boring and outdated. Do not bother

This had to be the worst book I have listened to or read on the subject of business and marketing. I really struggled to get through it in its entirety.

1 of 1 people found this review helpful

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  • Gavin
  • 16-10-2009

Great emphasis on the "weapons"

Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

2 of 3 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars
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  • Kolari
  • 25-05-2014

Data is more abstract

Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..

Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.

Any additional comments?

I expected more detailed information on topic...

  • Overall
    1 out of 5 stars
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  • Alex Tucker
  • 04-03-2013

Out of date rubbish

This book is way out of date, full of grey word filling paragraphs about nothing or repeating itself over an over again (if I hear the word Guerrilla one more time..) also it is read by a very annoying voice that over enunciates words like Marketing.



There are ideas in this book and some people may get something out of it but it will drive you mad in the process. If you have a business already you really should know all these so call Weapons.