Showing titles in Consumer Behaviour & Market Research
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- By: Graham Jones
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Unabridged
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Release date: 25-08-2015
- Language: English
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$21.99 or free with 30-day trial
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- By: Andy Paul
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Unabridged
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Release date: 17-12-2014
- Language: English
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$21.99 or free with 30-day trial
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release date: 20-09-2013
- Language: English
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$26.99 or free with 30-day trial
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Winning Customer Loyalty
- Turn Shoppers into Fans and Inspire Them to Spend More
- By: Mahmud Hasan
- Narrated by: Mahmud Hasan
- Length: 6 hrs and 31 mins
- Unabridged
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In a world where products are easy to copy and prices can change overnight, loyalty is the ultimate competitive advantage. Winning Customer Loyalty is your blueprint for transforming ordinary shoppers into passionate advocates who buy more, stay longer, and tell others why they love your brand.
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Winning Customer Loyalty
- Turn Shoppers into Fans and Inspire Them to Spend More
- Narrated by: Mahmud Hasan
- Length: 6 hrs and 31 mins
- Release date: 03-12-2025
- Language: English
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$22.99 or free with 30-day trial
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- By: Ryan James
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Unabridged
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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Great book.
- By Claire Martenson on 08-05-2018
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Release date: 06-04-2018
- Language: English
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$9.99 or free with 30-day trial
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Dated and not that informative.
- By Hamishk on 05-02-2017
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Release date: 15-07-2016
- Language: English
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$21.99 or free with 30-day trial
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Unabridged
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The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...
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The book that you'll need to improve your CS
- By Amazon Customer on 03-06-2023
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Release date: 14-01-2020
- Language: English
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- By: Rick Delisi, Dan Michaeli
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Unabridged
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Release date: 21-12-2021
- Language: English
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$15.99 or free with 30-day trial
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- By: Savio Chan, Michael Zakkour
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Unabridged
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Release date: 27-07-2020
- Language: English
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$19.99 or free with 30-day trial
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Willful
- How We Choose What We Do
- By: Richard Robb
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Unabridged
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Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.
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Willful
- How We Choose What We Do
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Release date: 12-11-2019
- Language: English
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$22.99 or free with 30-day trial
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Leading Loyalty
- Cracking the Code to Customer Devotion
- By: Sandy Rogers, Leena Rinne, Shawn Moon, and others
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Unabridged
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In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you...
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Release date: 16-04-2019
- Language: English
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$21.99 or free with 30-day trial
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-2017
- Language: English
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$16.99 or free with 30-day trial
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- By: Kartik Hosanagar
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Unabridged
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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms...
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Explains algos in simple language
- By Mariner on 16-07-2019
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Release date: 12-03-2019
- Language: English
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- By: Scott McKain
- Narrated by: Scott McKain
- Length: 5 hrs and 14 mins
- Unabridged
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrated by: Scott McKain
- Length: 5 hrs and 14 mins
- Release date: 09-10-2018
- Language: English
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-2019
- Language: English
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 12-05-2020
- Language: English
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X
- The Experience When Business Meets Design
- By: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release date: 11-05-2017
- Language: English
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- By: Debbie Levitt
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Unabridged
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Release date: 15-02-2023
- Language: English
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$33.99 or free with 30-day trial
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- By: Mitche Graf
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Unabridged
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Release date: 16-06-2022
- Language: English
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- By: Dade Hayes, Dawn Chmielewski
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Unabridged
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The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Release date: 19-04-2022
- Language: English
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$26.99 or free with 30-day trial
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