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Publisher's Summary

Learn they key concepts in Nir Eyal's Hooked... in 30 minutes.

This 30-minute expert guide is the official summary of Eyal's best-selling book, Hooked, and includes a foreword by the author.

In Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development - a blueprint he searched for as start-up founder but never found.

An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal's Hooked offers:

  • A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal's best-selling book, Hooked
  • Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products
  • Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app
  • and more

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Novato Press (P)2015 Novato Press

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  • Cath
  • 12-01-2016

58 minutes not 30

The first part of this 58 minute audio book is simply touting the awesomeness of the authors. Then the chapters keep referring to diagrams which are impossible to also refer to while driving, or washing dishes, or doing anything else other than listening and using the computer at the same time.

The whole 58 minutes could have been summarized in 10 minutes. It is a simple and kind of obvious idea padded into a book length format. I'm really not sure why people are so enamoured of this book.

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  • Dennis
  • 18-11-2016

I am Hooked

I enjoyed the short audio it has made me think about getting the full version of the book.

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