Scientific Advertising
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Scientific Advertising
Narrated by:
Core Media Productions
Buy Now for $12.99
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Narrated by:
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Core Media Productions
About this listen
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
©1923 Public Domain (P)2007 Internet Business Ideas Inc.The vocal is quite clear and crisp
Speed is good
However a small gap between the Chapters would have helped
Overall a value for money.
Beautiful book
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.