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The Single Most Important Decision Before Starting Your Business
Narrated by: Ryan Levesque
Length: 4 hrs and 32 mins
5 out of 5 stars (3 ratings)

Non-member price: $29.24

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Publisher's Summary

What type of business should you start? 

For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. 

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. 

Instead of obsessing over what - as in what should you sell or what should you build - you should first be asking who. As in who should you serve? 

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

If you've ever had the dream to start your own business, become your own boss, or do your own thing - but have been afraid to take the leap and screw up your already good life - this book is for you. 

You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2019 Hay House (P)2019 Hay House

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  • Audible 'Reader'
  • 02-05-2019

Powerful Framework - Wish it was written sooner!

I don't usually write reviews... however I "read" [ok, ok, you got me, I actually listen] to so many marketing books that my Audible Platinum credits are never enough to last a full year...

To start, I thought this book would be too basic... However, Ryan Levesque deliver above what I expected. He shares a powerful framework to create a strong foundation for an online education business.

What's so powerful about the framework Ryan shares?
It asks the reader to make key business decisions based on the facts and factors that actually matter to choose:

- the right people to serve [the WHO]
- the right business model
- the right type of product
- the right market size
- the right pricing

The biggest complaint I have is that I wish this book had been available sooner...

Had I known then, what I know now, life would have been easier for me, and many others...

- I would have avoided going into a market that was too big... yes, both my bank account, and my confidence took a toll when the business I started failed because I had done all the things, and I still couldn't make it work. My canoe was overtaken with huge waves in the gigantic ocean.

- I would have helped other entrepreneurs who were struggling because they were in markets that were tiny... No matter how much effort we put into rowing, there wasn't enough water or current to continue the momentum.

And yet, it's never too late!

If you are thinking of starting an online education business (from scratch or to supplement your offline business), you MUST read this book... it will help you avoid costly mistakes.

If you already have an online education business, you MUST read this book... it will help you improve your positioning in your current market... or you might decide to pivot to a completely different market if you find out the market you're currently in isn't going to work regardless of how much time you put in.

I know this is a book I'll be recommending again and again!

13 of 13 people found this review helpful

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  • Stan Stinson
  • 09-05-2019

Solid information inside

If you are entertaining the idea of starting your own business, there is much solid information inside this book that will help you make that idea a reality.

4 of 4 people found this review helpful

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  • Sharief H.
  • 04-05-2019

Great actionable info to help entrepreneurs....

This book hit at just the right time for me... I have several business ventures in different stages of development. This book is helping me narrow my focus and push through to complete and launch ONE.

I highly recommend printing the PDF stuff and ACTUALLY doing the exercises along the way instead of just consuming yet another book without implementing its gold nuggets.

Currently sitting with a coffee, note book open, putting pen to paper as I go through Ryan's recommended process. I hope you do as well

Good Luck and to your Success!

3 of 3 people found this review helpful

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  • Corth
  • 05-05-2019

fascinating

a lot of fascinating information. I'm a dairy farmer:) I'm trying to figure out how to use the information to help me sell milk! definitely a good listen for anyone trying to start an online business. and some good puns

2 of 2 people found this review helpful

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  • John Richardson
  • 30-05-2019

Read this before you start your business!

Tools, tips and worksheets. One of the most relevant books for entrepreneurs in 2019. Read and implement!

1 of 1 people found this review helpful

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  • L. Brown
  • 11-11-2019

Great book for anyone starting a business.

There are lots of bonus resources that help bring the ideas in this book to life.

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  • Nichole C. Rip
  • 18-09-2019

So helpful!

This book is both practical AND inspiring! I can't wait to put these steps to use towards my own business ideas.

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  • Ahmed Aljonaid
  • 15-09-2019

One of the best books

I really enjoyed this book and consider it as one of the most important books in my collection.

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  • Chris Ward Jr
  • 14-09-2019

Really Informative and helpful

I now have the tools to really test run my ideas and niche focus correctly. Definitely a great listen

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  • Pamela Fugitt-Hetrick
  • 08-08-2019

great info, easy-to-follow

I learned a lot from this book. I found the worksheets particularly useful and getting my ideas together.

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  • R D QUINTON
  • 22-08-2019

A must read for anyone starting online business

Ryan Levesque creates a usable framework that enables entrepreneurs to clarify their ideas and define their markets. Well written and easy to listen to, Ryan shares his passion with the reader. I will definitely read more from this author.

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  • Eddette Steynberg
  • 12-06-2019

Everything Ryan does turns gold. Read Choose!

I am a student of Ryan and his various systems and tools and this book did not disappoint.

It perfectly covers how to choose your market and business model - something I have struggled to define as well as Ryan has.

An easy, practical read, with helpful accompanying worksheets.

Great job Ryan!

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  • Nred
  • 08-05-2019

Just brilliant

Was eagerly waiting the release of this book on audible and bought it on the first day.

Having read ask, I had high expectations for this book and Ryan delivered.

It is short and to the point and there are some real golden nuggets.

Ultimately as the book promises - when you finish it, you will have confidence that your chosen business could be a success