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The Divided Brain
- Understanding Human Behaviour in Branding and Business
- By: Paul Larche
- Narrated by: Paul Larche
- Length: 5 hrs and 10 mins
- Unabridged
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The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain.
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The Divided Brain
- Understanding Human Behaviour in Branding and Business
- Narrated by: Paul Larche
- Length: 5 hrs and 10 mins
- Release date: 07-08-2025
- Language: English
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