Showing results by publisher "HarperCollins Leadership" in Marketing & Sales
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Platform
- Get Noticed in a Noisy World
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Great book, too much focus on Twitter...
- By MattKo on 16-08-2017
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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Release date: 15-05-2012
- Language: English
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Release date: 12-11-2019
- Language: English
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Nincompoopery
- Why Your Customers Hate You - and How to Fix It
- By: John R. Brandt
- Narrated by: John R. Brandt
- Length: 4 hrs and 13 mins
- Unabridged
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Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization - large or small, and regardless of industry - can innovate in ways that delight customers and attract top-level talent. Nincompoopery - terrible customer service, idiotic business processes, and soul-crushing management practices - surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve.
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Nincompoopery
- Why Your Customers Hate You - and How to Fix It
- Narrated by: John R. Brandt
- Length: 4 hrs and 13 mins
- Release date: 16-07-2019
- Language: English
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- By: William Miller
- Narrated by: Mike Terry
- Length: 7 hrs and 5 mins
- Unabridged
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Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- Narrated by: Mike Terry
- Length: 7 hrs and 5 mins
- Release date: 03-11-2020
- Language: English
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- By: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 22-02-2022
- Language: English
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- By: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Release date: 09-02-2021
- Language: English
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- By: Dr. John Ullmen, Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Unabridged
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Release date: 28-04-2020
- Language: English
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Unabridged
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
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The book that you'll need to improve your CS
- By Amazon Customer on 03-06-2023
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Release date: 14-01-2020
- Language: English
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- By: Jonathan Goodman
- Length: 7 hrs
- Unabridged
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No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world’s leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- Length: 7 hrs
- Release date: 14-01-2025
- Language: English
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- By: Blake Morgan
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Unabridged
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Release date: 29-10-2019
- Language: English
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- By: Nicholas Webb
- Narrated by: James Foster
- Length: 6 hrs and 10 mins
- Unabridged
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Narrated by: James Foster
- Length: 6 hrs and 10 mins
- Release date: 15-03-2022
- Language: English
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- By: Neal Schaffer
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Unabridged
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Release date: 17-03-2020
- Language: English
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- By: Bridget Brennan
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Unabridged
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Release date: 05-03-2019
- Language: English
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Negotiating the Sweet Spot
- The Art of Leaving Nothing on the Table
- By: Leigh Thompson
- Narrated by: Leigh Thompson
- Length: 6 hrs and 41 mins
- Unabridged
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On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.
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Great lessons - buried underneath the jargon
- By Anonymous User on 25-09-2020
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Negotiating the Sweet Spot
- The Art of Leaving Nothing on the Table
- Narrated by: Leigh Thompson
- Length: 6 hrs and 41 mins
- Release date: 14-07-2020
- Language: English
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Do It! Speaking
- 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
- By: David Newman
- Narrated by: David Newman
- Length: 6 hrs and 38 mins
- Unabridged
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For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out.
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Do It! Speaking
- 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
- Narrated by: David Newman
- Length: 6 hrs and 38 mins
- Release date: 07-01-2020
- Language: English
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The Swipe-Right Customer Experience
- How to Attract, Engage, and Keep Customers in the Digital-First World
- By: Sanna Eskelinen, Belinda Gerdt
- Narrated by: Heather Bell, Jessica Holtan
- Length: 5 hrs and 28 mins
- Unabridged
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More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction.
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The Swipe-Right Customer Experience
- How to Attract, Engage, and Keep Customers in the Digital-First World
- Narrated by: Heather Bell, Jessica Holtan
- Length: 5 hrs and 28 mins
- Release date: 15-11-2022
- Language: English
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The Art of the Tale
- Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
- By: Steven James, Tom Morrisey
- Narrated by: Steven James, Tom Morrisey
- Length: 10 hrs and 41 mins
- Unabridged
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Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.
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The Art of the Tale
- Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
- Narrated by: Steven James, Tom Morrisey
- Length: 10 hrs and 41 mins
- Release date: 30-08-2022
- Language: English
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How Not to Sell
- Why You Can't Close the Deal and How to Fix It
- By: Mike Wicks
- Narrated by: Josh Childs
- Length: 4 hrs and 19 mins
- Unabridged
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You play it cool, letting your team take half days on Friday and overlooking the occasional latecomer to the office. You stand up for your people and make sure they know you’re there for them, but they still hate working for you. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is.
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How Not to Sell
- Why You Can't Close the Deal and How to Fix It
- Narrated by: Josh Childs
- Series: The How Not to Succeed Series
- Length: 4 hrs and 19 mins
- Release date: 25-08-2020
- Language: English
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- By: Blake Morgan
- Narrated by: Blake Morgan
- Length: 6 hrs and 20 mins
- Unabridged
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The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability—and the rapid pace of change—all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends? Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer.
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The 8 Laws of Customer-Focused Leadership
- New Rules for Building a Business Around Today’s Customer
- Narrated by: Blake Morgan
- Length: 6 hrs and 20 mins
- Release date: 02-07-2024
- Language: English
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The Top Ten Mistakes Salespeople Make and How to Avoid Them
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 6 hrs and 22 mins
- Unabridged
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Todd Duncan's revolutionary approach to selling yourself as well as the product has become an inspiration for tens of thousands of salespeople around the world. In The Top Ten Mistakes Salespeople Make and How to Avoid Them, he focuses his expertise on the most common and destructive blunders salespeople make and how you can prevent them. Based on thousands of interviews, years of research, and two decades of personal sales experience, this book is specifically designed to help you steer clear of the ten most fatal selling mistakes.
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The Top Ten Mistakes Salespeople Make and How to Avoid Them
- Narrated by: Todd Duncan
- Length: 6 hrs and 22 mins
- Release date: 08-06-2023
- Language: English
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