Showing results by publisher "Brilliance Audio" in Business & Careers

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

In the last decade, incompetent leadership has done more to change the face of our world than perhaps in any other time in history. Recent events like Hurricane Katrina and the war in Iraq have proven that blind faith in our rulers is more than foolish - it can be downright dangerous. The world has grown more complicated and more volatile, and making intelligent decisions about the people in charge has never been more crucial.

As our society continues its transition from the Industrial Age to the Digital Age, new challenges are being introduced into the workplace, giving rise to a new phenomenon, Virtual Distance.

Throughout his life, three-time Indianapolis 500 winner Bobby Unser has approached his racing career and personal life the same way - with a relentless drive to succeed. Talk to him today and he'll tell you, "I never really retired from racing, I just retired from what I was racing." This philosophy has allowed him to achieve success in business and in life, and it can help you do the same.

Generation Blend ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer. It explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, work/life balance, and ordinary workday activities.

How can your organization increase its agility, alignment, and accountability to improve performance? Developing performance management capabilities means changing the way people are empowered to make better decisions. It requires a transition from a restrictive, command-and-control approach to a management style that includes more participants in the performance-management process.

A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! But in each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Aimed at HR practitioners and managers, Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics, this book will help you assess and drive engagement in your organization. Case studies include British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA. 

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

Peak performance coach, Hugh Blane, shares his three guiding principles for converting human potential into inspired performance in his book Lead Boldly by providing a detailed roadmap for transforming a reader’s results at work and home in unprecedented ways.

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!