Showing results by publisher "Alessandra & Associates, Inc." in Business & Careers

"After you listen to this powerful series and take my advice, people will instantly notice your transformation. They'll start coming to you for guidance because you will have become a leader in their eyes. When conflicts arise, you'll notice how quickly you're able to bring arguments to a halt. By being able to build rapport with anyone you choose, your ability to communicate will get the results you want in any business situation, no matter if you are closing a sale or motivating your team." (Dr. Tony Alessandra)

Tony Parinello covers how to get around getting rejected by gatekeepers by working WITH gatekeepers. He also discusses how to get appointments with the right people at the top - the very important top officers - who are the ultimate decision makers.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

This 2-part program gives you guidelines on preparing for an effective meeting - determining the purpose for the meeting, preparing an agenda, inviting the attendees, setting an appropriate time and place as well as the skills needed to be an effective meeting leader.

Shep Hyken believes that if you just work to satisfy customers, you are just average and in danger of losing your customers. Shep discusses the importance of speed in customer service; it's the difference between good service and incredibly great service. Consistency of your customer service effort is crucial to creating moments of magic for your customers.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

Dr. Alessandra teaches you six easy steps help you increase your sales, get more referrals, and earn higher commissions. It contains strategies and techniques that ensure you team up with your prospects.

Joe explains that successful failures do what others want them to do rather than what they really want to do, because of their high need for social acceptance. He covers career builders versus career busters. Joe also says that to move to the top 3%, we must study the masters and use them as role models.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

Pete Johnson covers how to follow the correct process to successfully complete a strategic plan for your business. He covers the four phases of doing a strategic plan - focus, analysis, proposed plan overview and implementation. Pete also clarifies the difference between a company's vision and mission.

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes that trade shows are three-act plays, and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.

In this interview, Tony and Mark discuss the very important topic of leadership. Mark describes the difference between "management" and "leadership" and the difference between "organizational leadership" and "personal leadership". Mark discusses his six key tips to becoming a better leader, both professionally and personally.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

Dr. Tony Alessandra interviews Phil Wexler on the quest for excellence. Phil Wexler discusses prescriptions for achieving customer service excellence. He differentiates between being an operations-driven company versus a customer-driven company. Phil also proposes creating demanding and complaining customers and the benefits of doing so. You need to set high expectations for your customers so that when they shop your competition, the competition pales by comparison to your company.

Ron covers the top three of the 12 principles for small business success - the attitude of the business owner, building the right strategy, and having discipline. He says that the single biggest mistake small business owners make is that they focus on the numbers rather than the activities and behaviors. Small business owners must convey the "big picture" to their employees to get them all excited and moving toward the goals of the small business owner.

Good presentations can provide opportunities for growth in power, control, recognition, and prestige. The guidelines presented by Dr. Tony Alessandra in this program can help you immensely if you listen, study, and practice them consistently.

Dr. Tony Alessandra interviews Jeff Blackman on peak performance. Jeff compares individuals to a share of stock and its P/E ratio. For individuals, the "P" is their productivity, persistence, pride, and profitability. The "E" for individuals is their energy, effort, excitement. and execution.