Showing results for "life" in Marketing

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.

Whether you are a beginner with zero video and marketing skills, a business owner looking to grow your brand and make passive income online, or you simply want to revamp your existing channel for flawless success, this complete guide is for you. Curated by industry experts with you in mind, this book was written to hand over the secret strategies seasoned successful YouTubers are using to amass subscribers, grow their brands, and land 6-7 figure monthly recurring passive income paychecks courtesy of YouTube.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Do you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?

In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.

Welcome to the Print Life Podcast! A podcast created for surface pattern designers who want to get their foot in the door designing and selling exclusive art in the fashion industry. Host Leslie Kenehan brings you all things design, sales, marketing & mindset to support you in growing your creative business. Freelance? In House? Just getting started? You are in the right place. Welcome to the Print Life Podcast! https://lesliekenehan.com/

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Ever wondered if your marketing team is ‘normal’? Uncover the structures, budgets, goals, fears, and overall mood of marketers around the globe. This report gives you a snapshot of how marketing teams are structured, funded, and feeling, across regions, industries, and job roles. Use it to guide your strategy, back up your next big ask, or just see how your team stacks up.

What if nothing could stop you? How big would you dream? My big, beautiful vision is a world where every voice actor has an authentic (and therefore awesome!) brand. But I realize that’s a big ask...and that it’s not humanly possible to work with every voice actor in the world. That’s why I wrote this audiobook: Voiceover Achiever: Brand Your VO Career, Change Your Life. Because fine...if I can’t work with every voice actor in the world, I want them to have access to my knowledge and my secrets! I want them to know how to create a brand they fall-to-the-floor adore.

The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands Instead, The Brand Who Cried Wolf explains that great branding doesn't come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service.

As a full-time side hustler of 15 years, I talk about AI, side hustles, and work-life balance. I'm testing new AI tools weekly in my online business projects. In each episode, I’ll explore how AI is changing the game for entrepreneurs, share tips for growing your side hustle, and offer practical advice for keeping everything in check. So whether you’re just starting or looking to level up, I’m here to help you thrive in today’s fast-paced world.

A Life in Chapters is a quiet, reflective podcast for book lovers, journal keepers, and creative souls who want to live - and work - with more meaning.Hosted by Alison, a lifelong reader and digital creator, each episode is a gentle voice note exploring books, journaling, and the behind-the-scenes reality of building a small, intentional business.This isn’t about hustle or perfection. It’s about slowing down, tuning in, and creating a life that feels like your own.No fancy production. No pressure. Just honest conversations, weekly journal prompts, and encouragement for the season you’re ...