Showing results by narrator "Greg Hoffman" in All Categories

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from...

Winner of the Pulitzer Prize for his acclaimed novel about North Korea, The Orphan Master’s Son, Adam Johnson is one of America’s most provocative and powerful authors. Critics have compared him to Kurt Vonnegut, David Mitchell, and George Saunders, but Johnson’s new book will only further...