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Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Narrated by: Brian Kurtz
Length: 8 hrs and 43 mins
5 out of 5 stars (7 ratings)

Non-member price: $29.24

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Publisher's Summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

  • The four pillars of being extraordinary
  • The five principles of why “Original Source” matters
  • The seven characteristics that are present in every world class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

What members say

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  • Overall
    5 out of 5 stars

Every Marketer Needs This

I've been in marketing for 20 years and still learnt a lot from this book.

Got lots of ideas on how to improve marketing and grow my marketing agency.

Will be listening to it again to glean more ideas.

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Excellent marketing book

This book covers everything you need to build a solid foundation for any company or business you might be a part of. The key to this book are the principles he talks about which were the cornerstone of his success and apply to every industry. Loved it and will read again every year.

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  • Patrick J. Stiles
  • 13-12-2019

1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

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  • SONNY
  • 28-11-2019

instant classic

Loved it and especially how I can use many of the theories in all forms of marketing!

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  • Greg H.
  • 28-10-2019

Absolutely Phenomenal

If you want to get the absolute most out of your marketing and/ or copywriting, study this book repeatedly.

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  • Cedric Crumbley
  • 21-10-2019

A book for modern day marketers

Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.

Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.

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  • Aaron
  • 03-09-2019

Absolutely legendary advice from a rockstar guy

This book was full of phenomenal, timeless advice from one of the best direct response marketers who ever lived

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  • L Sheffield
  • 18-07-2019

Really Overdelivers

This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.

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  • Patrick Ferry
  • 26-05-2019

wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

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  • L. Brown
  • 25-05-2019

Anybody doing business should read this book.

This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.

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  • G. Ranger
  • 22-05-2019

Must have for any serious marketer

This is a must read for any serious marketer. The information applies directly to online and offline marketing.

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  • Willie J Prevolt
  • 12-05-2019

True Marketers Will Love It...

While, I wasn’t a big fan of some the stories and at some puts I was a lost.

The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own.

Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread.

But...

I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me.

Maybe not...

I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen.

All In all of you consider yourself a serious marketer then this book is a must.

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  • Amazon Customer
  • 21-10-2019

It certainly lives up to its Billing

This is an easy read that gives some real nuggets for anyone starting in direct response

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  • Tim Garrett
  • 10-07-2019

True to its name

Great book from one of lives true experts - go buy it dude now, yes now

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  • Howard S.
  • 28-04-2019

This book will have a positive impact...

This book will have a positive impact on many lives - and that is just from my purchase!

I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately.

If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed.

I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review.

Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought.

A side project I have that helps people with dementia.

Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families.

I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.