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Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Narrated by: Brian Kurtz
Length: 8 hrs and 43 mins
Non-member price: $29.24
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Publisher's Summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

  • The four pillars of being extraordinary
  • The five principles of why “Original Source” matters
  • The seven characteristics that are present in every world class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

What members say

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    4 out of 5 stars
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  • Willie J Prevolt
  • 12-05-2019

True Marketers Will Love It...

While, I wasn’t a big fan of some the stories and at some puts I was a lost.

The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own.

Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread.


I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me.

Maybe not...

I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen.

All In all of you consider yourself a serious marketer then this book is a must.

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  • Forrest
  • 18-04-2019

Brian Overdelivers Again!

This is a great book! Brian's done it again! If you want to learn about marketing Brian's like an encyclopedia of marketing experience and knowledge.

If you've ever done business with Brian you know he practices what this title says. He Over Delivers.

I loved this book and so will you. I recommend it be in every serious marketers library.

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  • Howard S.
  • 28-04-2019

This book will have a positive impact...

This book will have a positive impact on many lives - and that is just from my purchase!

I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately.

If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed.

I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review.

Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought.

A side project I have that helps people with dementia.

Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families.

I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.