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Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

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Overdeliver

By: Brian Kurtz
Narrated by: Brian Kurtz
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Summary

 Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this audio, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This audio is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more! E-Commerce Marketing Marketing & Sales Commerce Business Customer Service Digital Marketing Direct Marketing
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This book covers everything you need to build a solid foundation for any company or business you might be a part of. The key to this book are the principles he talks about which were the cornerstone of his success and apply to every industry. Loved it and will read again every year.

Excellent marketing book

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I've been in marketing for 20 years and still learnt a lot from this book.

Got lots of ideas on how to improve marketing and grow my marketing agency.

Will be listening to it again to glean more ideas.

Every Marketer Needs This

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