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Ever wondered what an NBM role really looks like inside a fast-moving, brand-led business like Bobby?

In this episode, we sit down with James Powers, National Business Manager at Bobby, to unpack the role in all its depth - far beyond the job title. James takes us behind the scenes of what it really means to be a commercial leader in today’s competitive FMCG landscape, where strategic thinking and day-to-day hustle go hand in hand.

We explore how he balances big-picture planning with on-the-ground execution, the art of working cross-functionally across sales, marketing, and supply chain, and why embracing “commercial intensity” is key to staying ahead. James also shares what it’s like to wear multiple hats, build retailer relationships that last, and stay agile in a business that’s always pushing for more.

Whether you're currently in an NBM role, aspiring to step into one, or just curious about the real challenges and opportunities behind the title — this conversation is packed with insights, practical advice, and a few career reflections you’ll want to take notes on.

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This week, Amy Darvill, Marketing Director ANZ at Vinarchy, joins us to share her thoughts on how to navigate a successful career in marketing. She gives insight into some of her own career highlights thus far, including going through the merging of two well established businesses in the wine industry.

Amy teaches the importance of the marketing function being included in business strategy (not an addition to) and that great marketing professionals should be confident in their ability to influence cross-functionally, speak the language of their stakeholders and demonstrate how their ‘brand-building activity’ is contributing to the growth of the business. In Amy’s words, it’s just as important to be able to market your ideas internally, as it is to market successfully to consumers – get the business inspired by your idea.

When it comes to career advice, Amy believes that you should take time to master your craft and learn, then the right career path will follow – the worst thing you can do is rush.

For anyone looking to lead with impact, build cross-functional trust, and grow a meaningful career—this episode offers thoughtful insight and grounded advice.

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In this episode, we sit down with Michelle Foley, Chief Customer Officer ANZ, at The Arnott's Group. Having spent an impressive 21 years developing her far-reaching career within a single organisation, Michelle delivers a masterclass in adaptability, curiosity, and resilience.

When it comes to succeeding in FMCG, we explore the importance of developing a deep understanding of your customer and staying in tune with the ever-evolving consumer landscape. And regarding impactful leadership, Michelle shares her insights around leading with curiosity over certainty, showcasing influence over control and setting an agenda rather than solving. Now operating at executive level, she reflects on how she develops talent within her team, encouraging open feedback and letting go of the belief that you must have all the answers.

For those currently leading teams, aspiring to lead, or learning to trust their own voice, this episode is full of insight on emotional intelligence, mental agility, and the power of leading with conviction.

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In this episode, Sarah Quinn, Head of Independents at Campari, talks us through some of her career-defining moments and how saying “yes” to opportunities, even when it has felt uncomfortable, has allowed her to build such a far-reaching and fulfilling career. Sarah’s advice: lead with curiosity, back yourself, and never stop seeking further development.

On navigating her career day-to-day, Sarah talks us through how she juggles people leadership and strategic planning whilst managing the BAU. She highlights the importance of prioritising her diary, smart delegation, and carving out space to think long-term while delivering in the short term.

Sarah discusses how good salespeople should be “a pleasure to deal with” as they position themselves as a source of intel and value for clients, the go-to during challenging times.

For those looking to lead with clarity, drive value, and be someone people want to do business with, this episode is full of sharp insight and practical inspiration.

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In this episode, Supriya Singh, Australia and New Zealand Managing Director at Blackmores, joins us to share the principles that have shaped her purpose-led career across global markets and iconic health and wellness brands.

Supriya reflects on the importance of choosing organisations whose mission you believe in, and how connecting with a brand’s purpose can fuel both personal and commercial growth. She shares how she’s navigated career transitions by backing herself, proactively planning her path, and embracing change as an opportunity, not a disruption.

We also explore the value of listening to consumers, creating communities, and building leadership capability grounded in compassion and care. From managing international moves to returning to the Australian market, Supriya offers practical insight into building meaningful networks and maintaining curiosity throughout your career.

For professionals looking to lead with intention, adapt with confidence, and build careers aligned to what matters, this episode offers inspiration and advice in equal measure.

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In this insightful episode, Ben Slocombe, Head of Marketing at Liquor Marketing Group and former Business Unit Director at Coca-Cola Amatil, joins Ben Carnegie to explore the key lessons and leadership qualities that have shaped his dynamic career across the FMCG and retail sectors.

Reflecting on his journey from global beverage giants to leading marketing for a member-owned retail group, Ben shares how challenging moments and career agility have driven his growth from seeking feedback and mentorship to navigating business complexity with a mix of commercial acumen and creativity.

He also unpacks the evolving role of retailers, the balance between short-term results and long-term brand building, and the value of staying curious, building networks, and owning the full marketing mix.

With practical advice for future leaders, marketers, and professionals across fast-paced industries, this episode is a rich conversation about leadership, learning, and how to stay ahead in an ever-changing landscape.

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In this insightful episode, Eddie Balemian, ANZ General Manager at Perrigo Company, joins Mike to share the story behind his rise in the global consumer health industry.

With a career spanning major FMCG players and now leading Perrigo’s growth across Australia and New Zealand, Eddie unpacks the leadership principles that have shaped his journey — including his open-door approach, belief in empowering teams, and balancing commercial performance with a people-first culture.

From navigating the challenges of multinational operations to unlocking local market potential, this episode is full of practical insights for emerging leaders, FMCG professionals, and anyone passionate about building great teams in high-growth environments.

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In this insightful episode, Toby Hilliam, CEO of Appetise, joins Andrew to share the journey behind his entrepreneurial career in Australia’s tech and food delivery space.

Toby’s path includes founding two businesses, Mutu and now Appetise - where he’s learned first hand what it takes to solve meaningful problems and create something customers truly need.

He shares his experience in building with intention, the importance of product-market fit, and why keeping the heart of the customer at the centre is non-negotiable for long-term success. From scrappy startup beginnings to scaling a purpose-led platform, this episode is packed with practical wisdom for founders, operators, and anyone looking to build something that lasts.