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Ever wondered what an NBM role really looks like inside a fast-moving, brand-led business like Bobby?

In this episode, we sit down with James Powers, National Business Manager at Bobby, to unpack the role in all its depth - far beyond the job title. James takes us behind the scenes of what it really means to be a commercial leader in today’s competitive FMCG landscape, where strategic thinking and day-to-day hustle go hand in hand.

We explore how he balances big-picture planning with on-the-ground execution, the art of working cross-functionally across sales, marketing, and supply chain, and why embracing “commercial intensity” is key to staying ahead. James also shares what it’s like to wear multiple hats, build retailer relationships that last, and stay agile in a business that’s always pushing for more.

Whether you're currently in an NBM role, aspiring to step into one, or just curious about the real challenges and opportunities behind the title — this conversation is packed with insights, practical advice, and a few career reflections you’ll want to take notes on.

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This week, Amy Darvill, Marketing Director ANZ at Vinarchy, joins us to share her thoughts on how to navigate a successful career in marketing. She gives insight into some of her own career highlights thus far, including going through the merging of two well established businesses in the wine industry.

Amy teaches the importance of the marketing function being included in business strategy (not an addition to) and that great marketing professionals should be confident in their ability to influence cross-functionally, speak the language of their stakeholders and demonstrate how their ‘brand-building activity’ is contributing to the growth of the business. In Amy’s words, it’s just as important to be able to market your ideas internally, as it is to market successfully to consumers – get the business inspired by your idea.

When it comes to career advice, Amy believes that you should take time to master your craft and learn, then the right career path will follow – the worst thing you can do is rush.

For anyone looking to lead with impact, build cross-functional trust, and grow a meaningful career—this episode offers thoughtful insight and grounded advice.

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In this episode, we sit down with Michelle Foley, Chief Customer Officer ANZ, at The Arnott's Group. Having spent an impressive 21 years developing her far-reaching career within a single organisation, Michelle delivers a masterclass in adaptability, curiosity, and resilience.

When it comes to succeeding in FMCG, we explore the importance of developing a deep understanding of your customer and staying in tune with the ever-evolving consumer landscape. And regarding impactful leadership, Michelle shares her insights around leading with curiosity over certainty, showcasing influence over control and setting an agenda rather than solving. Now operating at executive level, she reflects on how she develops talent within her team, encouraging open feedback and letting go of the belief that you must have all the answers.

For those currently leading teams, aspiring to lead, or learning to trust their own voice, this episode is full of insight on emotional intelligence, mental agility, and the power of leading with conviction.