Digital marketer Jade Hallam, founder of Clever Clicks, shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing channels instead of chasing shiny objects.

This week on What One Thing, Phil Davenport and Hayley Baxter interview Jade Hallam, founder of Clever Clicks. Jade went from freelancing during pregnancy to launching a B2B digital agency in 2022—now a multi-award winner with a 92% retention rate and a growing remote team.

We unpack the pivotal moves behind that growth: moving from working in the business to on the business, bringing in a consultant to plan properly, raising legacy prices (and why that improved profitability and client fit), hiring for culture as much as capability, and using tooling and process (e.g. Teamwork) to keep visibility across client work. Jade also explains how to choose marketing channels based on audience “watering holes”, and why many campaigns fail due to poor fit—not poor platforms.

You’ll learn:

• How to transition from freelancer to agency without losing quality
• A practical approach to raising prices and resetting client fit
• Why hiring for culture accelerates trust and delegation
• Using project visibility tools to stay across every account
• How to select B2B channels that actually convert (and avoid wasted spend)

If this episode helped you, follow the show and share it with one other business owner who’s scaling a team.
Connect with Jade: clever-clicks.co.uk | LinkedIn: Jade Hallam
Connect with Phil & Hayley

https://affirmit.co.uk/

https://corbar.uk/

In this episode of What One Thing, hosts Phil Davenport and Hayley Baxter are joined by Kelly Shaw, entrepreneur, salon owner, and business coach.

Kelly shares her remarkable journey from working in luxury spas across the globe to buying a struggling local salon and transforming it into a thriving, sustainable business.

Her story highlights the realities of entrepreneurship: the risks of over-reliance on one client, the difficulties of leading a team, and the moment she realised that true success required stepping away from day-to-day operations to focus on leadership and culture.

Listeners will gain insights into:

• Managing the highs and lows of business ownership
• The role of coaching in building resilience and clarity
• How to balance profitability with team and client satisfaction
• Why understanding your numbers is non-negotiable
• The critical difference between managing and leading

Kelly also reveals her one thing every business owner should focus on to strengthen their business from the inside out.

📌 Connect with Kelly Shaw
Tel. 07872 315588

Email. hello”kellyshaw.co.uk

Web. www.kellyshaw.co.uk

Instagram. https://www.instagram.com/iamkellyshaw/

Facebook. https://www.facebook.com/kellyshawme

LinkedIn. https://www.linkedin.com/in/kellyshawme/

If you enjoy the podcast, please follow, rate, and share with business leaders in your network.

Connect with Phil and Hayley

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: /iamhayleybaxter/

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

Kelly's Bio

Kelly Shaw brings over 30 years of industry experience, having excelled as a Spa Director for renowned luxury groups like The Four Seasons and Shangri-La, and as a Senior Educator for Dermalogica. As the founder of Hampshire’s award-winning salon k:SPA, Kelly has spent the past 16 years perfecting a Salon-meets-Spa experience driven by trust, respect, and a self-managing team. Her innovative leadership fosters a positive, dynamic atmosphere, inspiring growth and collaboration.

Kelly’s passion for empowering others led her to coaching salon owners and managers and authoring the book How to Make Your Salon Work, So You Don’t Have To! She shares her proven strategies to help others achieve freedom and sustainable success in salon management.

In this episode of What One Thing, Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman, co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers.

Together, they explore:

• Why business owners often underestimate themselves — and how to shift into a growth mindset
• How Jo & Zoe structured their business for scale and future exit
• The role of speaking, visibility, and “putting yourself in the room”
• Balancing authenticity, family, and ambition as entrepreneurs
• The one thing they recommend every business owner does to unlock growth

This is an honest, insightful conversation about the realities of building a business, navigating visibility, and the mindset shifts required to stop “playing small.”

👉 Connect with Jo & Zoe: Listen to The Bookkeeper’s Podcast wherever you get your podcasts. Or find out more here 6figurebookkeeper.com

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: /iamhayleybaxter/

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

About The 6 Figure Bookkeeper

The 6 Figure Bookkeeper launched in 2020 due to our own needs for community support with growing our bookkeeping businesses.

We built a Facebook Community, The 6 Figure Bookkeepers’ Club, and The Bookkeepers’ Podcast launched shortly after. Our openness and willingness to share advice that gives other self-employed bookkeepers more chance for success has quickly built a loyal, supportive and empowering community. The CPD Accredited business training courses we deliver to bookkeepers and accountants show how enormous the opportunity is to make a positive impact on this sector. We are focused on delivering commercial outcomes for bookkeeping business owners by helping them grow sales and profits whilst building systemised businesses that allow them flexibility. At The 6 Figure Bookkeeper, we believe that we are stronger when we work together. We are significantly experienced in creating mutually beneficial marketing partnerships with brands and SASS companies. We are regularly engaged by software providers to build brand awareness, we also regularly partner with other organisations to grow our business. We have collaborated with Xero, GoProposal by Sage, Dext and AAT, among others. We actively support the UN’s Sustainable Development Goals for No Poverty and have pledged to positively impact 1,000,000 children in poverty by helping their parents build profitable businesses. You can find out more about The 6 Figure Bookkeeper at 6figurebookkeeper.com.

https://www.youtube.com/watch?v=C5rOvUmscnc&feature=youtu.be

Social media agency founder Hazel Woodward shares how she turned her COVID startup into a thriving 16-person business in just five years — and the one thing that made the biggest difference. From winning her first clients in 48 hours to hiring internationally, building SOPs, and bringing on an investor, Hazel’s journey is packed with lessons for UK business owners in professional services, marketing, and beyond.

Whether you want to grow your team, improve profitability, or build systems that scale, you’ll find practical strategies you can apply today.

What You’ll Learn in This Episode:

• How to win your first clients without a marketing budget
• Pricing for profit (and fixing early mistakes)
• When and how to hire your first employee
• Scaling from 3 to 16 staff using SOPs and processes
• Hiring international team members without losing culture
• Working with an investor for strategic growth

Resources & Links:

• Connect with Hazel: https://liftsocial.co.uk/
• Corbar Accounting – : https://corbar.uk/
• Affirm IT – https://affirmit.co.uk/
• Subscribe on YouTube – https://youtube.com/@whatonething?si=Xp8ym6-aLVUME9dN

Listen on Your Favourite Platform:

• Apple Podcasts – https://podcasts.apple.com/us/podcast/what-one-thing/id1819926559
• Spotify – https://open.spotify.com/show/6mrmJ6HsKoH4LhNU39gpbs?si=26630e0f2dd04b9e

Follow Us on LinkedIn:

• Hayley Baxter – https://www.linkedin.com/in/hayley-baxter-/
• Phil Davenport – https://www.linkedin.com/in/phil-davenport-affirmit/

In this week’s What One Thing? podcast, we’re joined by Jenna Farmer, a former teacher turned journalist and PR expert who built a thriving six-figure business — without a media degree, London agency backing, or traditional network.

Jenna shares her journey to growing a flexible, purpose-driven PR business in the UK. We dive into mindset, marketing, systems, and why charging by the hour almost held her back.

✅ From blogging to books
✅ From solo to scalable
✅ From reactive pricing to powerful packaging

Her one thing? Moving from hourly rates to project-based packages — a shift that changed everything.

🎧 A must-listen for any service-based business owner ready to grow smarter, not harder.

Drop a comment - what is your one thing you've taken away from this episode?

CONNECT WITH JENNA on Instagram @jennafarmerpr

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: / theoffgridaccountant

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

In this episode of What One Thing, we sit down with Catherine Wenborn, founder and Managing Director of Vines Legal, a specialist family law firm in Chesterfield. Catherine shares her journey from employed solicitor to business owner, revealing how she went from launching with just four client files to leading a growing, niche legal practice.

We cover:

• Why she turned down an equity partnership to launch her own firm
• How offering a free initial consultation became a powerful growth tool
• The transition from working in the business to working on it
• How business coaching and leadership training helped her evolve as a managing director
• The power of outsourcing and building a trusted team
• What it really takes to maintain quality, compliance and culture as you scale

Whether you're in law, professional services, or any B2B industry — if you're a business owner with a team looking to grow, you'll find valuable insight and inspiration in Catherine's story.

🔗 Learn more about Vines Legal: https://vineslegal.co.uk

🎧 Don’t forget to follow the podcast and leave us a review if you find this helpful.
📨 Share it with another business owner on their journey too.

After losing her corporate job, Sophie Baldwin took the leap into business — and learned fast that it takes more than a logo to build a brand. In this episode, she shares how she went from self-doubt to self-employed, why clarity beats perfection, and the one mindset shift that helped her grow a business that truly aligns with her values.

Sophie Baldwin, founder of Double Digit Ltd — a bookkeeping practice that helps business owners feel calm, clear, and in control of their finances. Sophie and her team work with purpose-led founders who care deeply about their work but often feel overwhelmed trying to juggle it all. Using smart tech and thoughtful processes to make their financial lives easier, more predictable, and less stressful.

Sophie also runs a neurodivergent-friendly business and lives in a neurodivergent household, and so understands the importance of flexibility, clarity, and systems that work in real life. Before launching Double Digit, Sophie worked as a PA in the City — an experience that taught her how to stay calm under pressure and keep complex things running smoothly.

https://www.digitbookkeeping.co.uk/

Sophie Baldwin LinkedIn

Are you growing your business — or just growing your stress? In this episode of What One Thing?, we’re joined by business strategist and mentor Emma Hine, who shares her honest journey from scaling a multi 6 figure e-commerce business to burnout… and how she’s now helping other business owners avoid the same trap.

Emma’s story is a must-listen for any business owner juggling growth with overwhelm. We talk about:

• The accidental business that grew fast — and what was missing
• Why revenue doesn't equal happiness (or sustainability)
• The cost of running without a strategic plan
• What she’d do differently with a fresh start
• Her one powerful piece of advice for business owners who want freedom, not just more work

Whether you’re just starting out or stuck in a cycle of “doing more to make more,” this conversation will help you refocus on building a business that actually serves your life.

Emma Hine is a business strategist & mentor.

She helps purpose-driven business owners create aligned, profitable businesses that give them the freedom to live life on their terms.

For Emma, success begins with getting crystal clear on your dream and then building a business that allows you to live it everyday. Drawing from her experience of building and running a million-pound e-commerce business that took over her life completely, she’s deeply committed to helping others grow their businesses on their own terms.

Now an Amazon bestselling author of The Calibrated Life and podcast host of Dream Business Dream Life, Emma inspires others to pursue success by following their own path, with passion at the core of everything they do. Her biggest lesson? You don’t need to sacrifice yourself to achieve what works best for you.

Outside of her business, Emma is a happily married mum of three and nanny of three. She loves spending time with friends and family, and when you add a glass of wine and some sunshine, you’ll find her in her happy place.

You can follow Emma here:

https://www.emmahine.co.uk

https://www.instagram.com/iamemmahine

https://www.linkedin.com/in/emma-hine

https://dreambusinessdreamlife.buzzsprout.com

CONNECT WITH US:
🔹 Hayley Baxter on LinkedIn: https://www.linkedin.com/in/hayley-baxter-/
🔹 Corbar Accounting: https://corbar.uk/
📸 Instagram: https://www.instagram.com/theoffgridaccountant/
🔹 Phil Davenport on LinkedIn: https://www.linkedin.com/in/phil-davenport-affirmit/
🔹 Affirm IT Services: https://affirmit.co.uk/