Digital marketer Jade Hallam, founder of Clever Clicks, shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing channels instead of chasing shiny objects.

This week on What One Thing, Phil Davenport and Hayley Baxter interview Jade Hallam, founder of Clever Clicks. Jade went from freelancing during pregnancy to launching a B2B digital agency in 2022—now a multi-award winner with a 92% retention rate and a growing remote team.

We unpack the pivotal moves behind that growth: moving from working in the business to on the business, bringing in a consultant to plan properly, raising legacy prices (and why that improved profitability and client fit), hiring for culture as much as capability, and using tooling and process (e.g. Teamwork) to keep visibility across client work. Jade also explains how to choose marketing channels based on audience “watering holes”, and why many campaigns fail due to poor fit—not poor platforms.

You’ll learn:

• How to transition from freelancer to agency without losing quality
• A practical approach to raising prices and resetting client fit
• Why hiring for culture accelerates trust and delegation
• Using project visibility tools to stay across every account
• How to select B2B channels that actually convert (and avoid wasted spend)

If this episode helped you, follow the show and share it with one other business owner who’s scaling a team.
Connect with Jade: clever-clicks.co.uk | LinkedIn: Jade Hallam
Connect with Phil & Hayley

https://affirmit.co.uk/

https://corbar.uk/

In this episode of What One Thing, hosts Phil Davenport and Hayley Baxter are joined by Kelly Shaw, entrepreneur, salon owner, and business coach.

Kelly shares her remarkable journey from working in luxury spas across the globe to buying a struggling local salon and transforming it into a thriving, sustainable business.

Her story highlights the realities of entrepreneurship: the risks of over-reliance on one client, the difficulties of leading a team, and the moment she realised that true success required stepping away from day-to-day operations to focus on leadership and culture.

Listeners will gain insights into:

• Managing the highs and lows of business ownership
• The role of coaching in building resilience and clarity
• How to balance profitability with team and client satisfaction
• Why understanding your numbers is non-negotiable
• The critical difference between managing and leading

Kelly also reveals her one thing every business owner should focus on to strengthen their business from the inside out.

📌 Connect with Kelly Shaw
Tel. 07872 315588

Email. hello”kellyshaw.co.uk

Web. www.kellyshaw.co.uk

Instagram. https://www.instagram.com/iamkellyshaw/

Facebook. https://www.facebook.com/kellyshawme

LinkedIn. https://www.linkedin.com/in/kellyshawme/

If you enjoy the podcast, please follow, rate, and share with business leaders in your network.

Connect with Phil and Hayley

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: /iamhayleybaxter/

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

Kelly's Bio

Kelly Shaw brings over 30 years of industry experience, having excelled as a Spa Director for renowned luxury groups like The Four Seasons and Shangri-La, and as a Senior Educator for Dermalogica. As the founder of Hampshire’s award-winning salon k:SPA, Kelly has spent the past 16 years perfecting a Salon-meets-Spa experience driven by trust, respect, and a self-managing team. Her innovative leadership fosters a positive, dynamic atmosphere, inspiring growth and collaboration.

Kelly’s passion for empowering others led her to coaching salon owners and managers and authoring the book How to Make Your Salon Work, So You Don’t Have To! She shares her proven strategies to help others achieve freedom and sustainable success in salon management.

In this episode of What One Thing, Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman, co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers.

Together, they explore:

• Why business owners often underestimate themselves — and how to shift into a growth mindset
• How Jo & Zoe structured their business for scale and future exit
• The role of speaking, visibility, and “putting yourself in the room”
• Balancing authenticity, family, and ambition as entrepreneurs
• The one thing they recommend every business owner does to unlock growth

This is an honest, insightful conversation about the realities of building a business, navigating visibility, and the mindset shifts required to stop “playing small.”

👉 Connect with Jo & Zoe: Listen to The Bookkeeper’s Podcast wherever you get your podcasts. Or find out more here 6figurebookkeeper.com

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: /iamhayleybaxter/

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

About The 6 Figure Bookkeeper

The 6 Figure Bookkeeper launched in 2020 due to our own needs for community support with growing our bookkeeping businesses.

We built a Facebook Community, The 6 Figure Bookkeepers’ Club, and The Bookkeepers’ Podcast launched shortly after. Our openness and willingness to share advice that gives other self-employed bookkeepers more chance for success has quickly built a loyal, supportive and empowering community. The CPD Accredited business training courses we deliver to bookkeepers and accountants show how enormous the opportunity is to make a positive impact on this sector. We are focused on delivering commercial outcomes for bookkeeping business owners by helping them grow sales and profits whilst building systemised businesses that allow them flexibility. At The 6 Figure Bookkeeper, we believe that we are stronger when we work together. We are significantly experienced in creating mutually beneficial marketing partnerships with brands and SASS companies. We are regularly engaged by software providers to build brand awareness, we also regularly partner with other organisations to grow our business. We have collaborated with Xero, GoProposal by Sage, Dext and AAT, among others. We actively support the UN’s Sustainable Development Goals for No Poverty and have pledged to positively impact 1,000,000 children in poverty by helping their parents build profitable businesses. You can find out more about The 6 Figure Bookkeeper at 6figurebookkeeper.com.

https://www.youtube.com/watch?v=C5rOvUmscnc&feature=youtu.be