In this episode of What One Thing, Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman, co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers.

Together, they explore:

• Why business owners often underestimate themselves — and how to shift into a growth mindset
• How Jo & Zoe structured their business for scale and future exit
• The role of speaking, visibility, and “putting yourself in the room”
• Balancing authenticity, family, and ambition as entrepreneurs
• The one thing they recommend every business owner does to unlock growth

This is an honest, insightful conversation about the realities of building a business, navigating visibility, and the mindset shifts required to stop “playing small.”

👉 Connect with Jo & Zoe: Listen to The Bookkeeper’s Podcast wherever you get your podcasts. Or find out more here 6figurebookkeeper.com

👇 CONNECT WITH US:

🔹 Hayley Baxter on LinkedIn: / hayley-baxter-

🔹 Corbar Accounting: https://corbar.uk/

📸 Instagram: /iamhayleybaxter/

🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit

🔹 Affirm IT Services: https://affirmit.co.uk/

🎧 Listen on your favourite platform: What One Thing?

About The 6 Figure Bookkeeper

The 6 Figure Bookkeeper launched in 2020 due to our own needs for community support with growing our bookkeeping businesses.

We built a Facebook Community, The 6 Figure Bookkeepers’ Club, and The Bookkeepers’ Podcast launched shortly after. Our openness and willingness to share advice that gives other self-employed bookkeepers more chance for success has quickly built a loyal, supportive and empowering community. The CPD Accredited business training courses we deliver to bookkeepers and accountants show how enormous the opportunity is to make a positive impact on this sector. We are focused on delivering commercial outcomes for bookkeeping business owners by helping them grow sales and profits whilst building systemised businesses that allow them flexibility. At The 6 Figure Bookkeeper, we believe that we are stronger when we work together. We are significantly experienced in creating mutually beneficial marketing partnerships with brands and SASS companies. We are regularly engaged by software providers to build brand awareness, we also regularly partner with other organisations to grow our business. We have collaborated with Xero, GoProposal by Sage, Dext and AAT, among others. We actively support the UN’s Sustainable Development Goals for No Poverty and have pledged to positively impact 1,000,000 children in poverty by helping their parents build profitable businesses. You can find out more about The 6 Figure Bookkeeper at 6figurebookkeeper.com.

https://www.youtube.com/watch?v=C5rOvUmscnc&feature=youtu.be