Digital marketer Jade Hallam, founder of Clever Clicks, shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing channels instead of chasing shiny objects.

This week on What One Thing, Phil Davenport and Hayley Baxter interview Jade Hallam, founder of Clever Clicks. Jade went from freelancing during pregnancy to launching a B2B digital agency in 2022—now a multi-award winner with a 92% retention rate and a growing remote team.

We unpack the pivotal moves behind that growth: moving from working in the business to on the business, bringing in a consultant to plan properly, raising legacy prices (and why that improved profitability and client fit), hiring for culture as much as capability, and using tooling and process (e.g. Teamwork) to keep visibility across client work. Jade also explains how to choose marketing channels based on audience “watering holes”, and why many campaigns fail due to poor fit—not poor platforms.

You’ll learn:

• How to transition from freelancer to agency without losing quality
• A practical approach to raising prices and resetting client fit
• Why hiring for culture accelerates trust and delegation
• Using project visibility tools to stay across every account
• How to select B2B channels that actually convert (and avoid wasted spend)

If this episode helped you, follow the show and share it with one other business owner who’s scaling a team.
Connect with Jade: clever-clicks.co.uk | LinkedIn: Jade Hallam
Connect with Phil & Hayley

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