In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she’s committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.

Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!

Key Highlights:

• Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.
• Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.
• Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.
• Paid advertising: How to do it right!
• The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.
• And lots more!

Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com