In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she’s committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.

Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!

Key Highlights:

• Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.
• Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.
• Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.
• Paid advertising: How to do it right!
• The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.
• And lots more!

Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate and Sam welcome bestselling author and systems master, David Jenyns, to discuss the power of systemisation in business. David shares his entrepreneurial journey, highlighting pivotal moments such as selling pieces of the Melbourne Cricket Ground (fascinating story!) and founding Systemology to help business owners implement systems for scalability. The conversation delves into the misconceptions surrounding systemisation, strategies for overcoming resistance to change among team members, and the role of systems in creating workplace wellbeing and creativity. David provides an abundance of free resources that will help you embrace systemisation for your long term financial freedom, time freedom and business success.

Key Highlights:

• The Art of Systemisation: David discusses his transition from being deeply involved in business operations to focusing on systemising processes for scalability. He emphasises the importance of implementing systems to free business owners from daily operations and enable scalability. You’re bound to learn some great new insights about systems here — we did!
• Navigating Resistance to Change: Sam, Kate and David discuss strategies for overcoming resistance to systemisation, particularly among existing team members. David stresses the importance of effective communication, emphasising the benefits of systemisation for all stakeholders.
• Creating a Culture of Success: Sam, Kate and David discuss the role of systems in fostering workplace wellbeing and improving employee retention, highlighting how systems provide structure and autonomy, enabling creativity and innovation within organisations.

You can order David’s bestselling book SYSTEMOLOGY here: https://www.amazon.com/Systemology-Create-Profits-Business-Systems/dp/B08FXTFBQT/

To get access to all David’s amazing free resources, go here: https://www.systemology.com/launchpad/

Are you ready to systemise and scale your business to new heights? Tune in to discover the strategies and insights shared by David Jenyns as we delve into the art of systemisation. Join us for an engaging discussion on creating time freedom and financial freedom through the power of systems.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

If you’re a business that hosts retreats or events — or you’re planning to — don’t miss this episode! Hosts Kate De Jong and Sam Morris discuss their insights and personal experiences of both hosting and attending retreats and live events. They share what works and what doesn’t work, plus common pitfalls to avoid. They discuss Kate's upcoming Inspired Business Retreat in Bali, Indonesia, highlighting its intentional design to balance business-focused workshops with ample downtime for reflection and relaxation. Tune in as they share tips on crafting meaningful experiences in live events. Whether you're considering hosting your own retreat or simply seeking inspiration for your business journey, this episode has something for you.

To learn more about Kate’s upcoming retreat, go here: https://katedejong.com/inspired-business-bali-retreat/

Key Highlights:

• Introduction to retreats: Kate and Sam kick off by discussing the allure and misconceptions surrounding retreats, emphasising simplicity and clarity in planning.
• Crafting meaningful experiences: The hosts explore the importance of creating space for reflection and relaxation within retreat itineraries, drawing from Kate's upcoming Bali retreat as a prime example.
• Designing for attendee needs: Kate shares her intentional approach to understanding her attendee’s needs and designing the experience around that.
• The power of free space in an itinerary: Reflecting on their past retreat experiences, Kate and Sam discuss how the right amount of free time is necessary for fresh insights and inspiration to drop in.
• Navigating event pitfalls: Kate & Sam caution against overloading events with content and they share valuable lessons on structuring workshops and managing logistical challenges, based on their own experiences of attending and hosting events.
• Build trust through value: Kate and Sam discuss the importance of delivering genuine value in events and retreats, contrasting it with instances of events lacking in substance despite high ticket prices.
• Navigating networking: The conversation extends to networking experiences, emphasising the significance of authentic connections over sales pitches in professional gatherings.
• Strategic event planning: Sam emphasises the need for clear event objectives and strategic planning, ensuring alignment between attendee expectations and event outcomes.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com