The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy cover art

The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

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 In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.

About Mitchell Levy

  • Global credibility expert and executive coach
  • Two-time TEDx speaker
  • Author of 65+ books
  • Publisher of 750+ books through four different publishing companies
  • Has started 20+ companies
  • Former board member of a NASDAQ firm
  • 38 years in Silicon Valley, 36 years married, father to a 26-year-old son

Mitchell’s Thoughts on Thought Leadership

  • Mitchell views books as valuable assets that open doors for speaking, consulting, and coaching
  • Books serve three purposes:
    1. A thought leadership piece (even if people don't read it)
    2. A way for clients to understand your step-by-step process
    3. Forces you to think about the world differently

The Credibility Journey

  • After seeing book publishing becoming democratised, Mitchell explored what authors really wanted: Credibility
  • Conducted interviews with 500 thought leaders between 2019-2020 on credibility
  • Created a new definition: "Credibility is the quality in which you're trusted, known, and liked"
  • Identified 10 values of credibility, with integrity being the only value that appears twice
    • External integrity: what you say to the world
    • Internal integrity: how you actually act

Key Takeaways for Service-Based Business Owners

  • Having clarity about who you serve and how you help them is crucial for effective marketing
  • A well-articulated CPOP helps you stand out and attract the right clients
  • Consistency in showing up with credibility builds trust and reputation
  • Focus on building authentic connections rather than chasing numbers
  • Accountability partners help ensure you stay focused on your purpose

Resources Mentioned

  • Mitchell's website: mitchelllevy.com
  • Social Compliment: socialcompliment.com
  • Mitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"
Kate's CPOP (derived during the episode)
"Service-based business owners with an untapped audience"


Join us in two weeks for our next episode of the Thriving Business Podcast.

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