Video content is the trust currency of 2025.

When people see you multiple times across different platforms, you become the obvious choice for high-ticket purchases.

In this episode ,we’re joined by Ethan Abrahams from 7xills - together we dive deep into how content, especially video, is the fastest way to build trust, attract high-ticket clients, and scale a personal brand in 2025.

Tune in to discover

✅Why you MUST use video content to build trust if you want to succeed in this era

✅How to overcome fear and embarrassment on camera… even if it fills you with dread now

✅The content framework Ethan uses to help coaches scale to 7 and 8-figures

✅Organic vs paid marketing: when to switch to ads

✅What to post if you have no social proof yet

✅How to stay consistent with content (even if you're busy)

✅The mindset behind real business growth

If you’re stuck in a 9-to-5 and want out, just launched your first offer, or you're already running a coaching or online business and want to scale using content, this episode is your roadmap.

Key moments:

00:01:15 Why video content
00:05:20 Map out your content goals
00:06:35 Document your journey
00:12:45 Save time with recording
00:19:30 Overcome camera fear
00:26:20 Quality matters less early on
00:33:15 Platform strategy and omnipresence
00:46:20 Reverse engineer your best days
00:49:40 How to partner with 7xills

Whether you're starting from scratch or finally ready to commit to showing up on video, this episode reveals how to build trust, reach more people, and convert them into paying clients - through strategic content creation.

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👉Connect with Ethan from 7xills

https://7xadvertising.com
https://www.instagram.com/7xills

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

This episode will show you how to build, market, and scale an online education business - from an organic launch to paid ads.

Rebecca Adehill is a renowned business mentor, multimillion-dollar business owner, and the mind behind ‘the Million Dollar Funnel’.

If you're an aspiring course creator, digital entrepreneur, or service-based business owner wanting to pivot online, you need to tune in to this.

Tune in to discover:

✅ How to go from idea to income with your online product

✅ The exact funnel strategy Rebecca uses to generate $30K - $80K days

✅ How to create conversion events that make selling effortless

✅ The difference between bro marketing and authentic marketing

✅ What most people get wrong with funnels, ads, and low ticket offers

✅ How to craft no-brainer offers that convert cold traffic

✅ How to take a client from cold audience to a mastermind buyer

✅ The mindset and execution behind multi-six and seven-figure launches

Key Moments:

00:05:00 The Golden Funnel Paradox
00:09:00 Understanding Problem Land vs Promised Land
00:16:00 The Power of Micro-Specific Goals
00:20:00 Conversion Events That Pre-Sell
00:27:00 Proactively Crushing Objections
00:38:00 Trial Reels and ManyChat Automation
00:41:00 Ads Strategy and 2X ROAS
00:49:00 The House Analogy for Ad Structure
00:57:00 Market Before You Build
01:03:00 Horizontal Funnels and Mastermind Qualification

As you’ll see - we were asking questions and taking notes for our own upcoming education program.

If you’re thinking of launching an online education program or course, you won’t want to miss this.

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👉Connect with Rebecca Adehill:

https://www.instagram.com/rebecca_adehill
https://www.rebeccaadehill.com/the-million-dollar-funnel-masterclass

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

The university vs real-world debate has a clear winner, right? Nope! It doesn't.

This episode digs into whether formal education or street-smart hustle builds better entrepreneurs.

From football dreams to full-time business owners on the Gold Coast, we share our completely different journeys - one of us with a degree, the other without.

What lessons did we learn?

What failures did we face?

And most importantly, do you really need a degree to become a successful entrepreneur?

Whether you’re 18 and wondering what’s next, stuck in a job you hate, or ready to go all-in on your own business, you’ll discover:

✅ What university actually gives you (and what it doesn’t)
✅ The skills real life teaches that uni can’t
✅ The mindset you need to make it as an entrepreneur
✅ How to build confidence, resilience, and a business without formal qualifications
✅ The cost of not learning in 2025 (hint: it's more than student debt)
✅ What we’d do differently if we were 18 again

If you're questioning the education system, your career path, or your ability to “make it” without a degree, this one’s for you.

Key Moments

00:06:20 Moving to Australia
00:14:40 Learning Resilience Through Shit Jobs
00:23:40 The Degree Debate
00:27:00 Which Path Builds More Confidence
00:32:40 Network and Opportunity
00:43:00 University Dropout Statistics
00:49:20 Teaching Kids Real Business Early
00:58:00 Do You Really Need a Degree

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

These Gold Coast entrepreneurs left their 9 to 5 jobs, risked $135K of their own money, and built a sunscreen brand tradies actually want to use.

In this episode of The Two Blokes One Business podcast, we’re joined by Jake and Lachlan - the co-founders of Naturally Cooked Sunscreen.

What started as a uni dropout’s search for purpose turned into a mission-driven sunscreen brand - aimed at tradies, outdoor workers, and men's health.

From mental health advocacy to battling skin cancer, these two young entrepreneurs are proving that business can be both purposeful and profitable.

Tune in to discover:

✅Why men’s sunscreen habits are killing them… literally

✅The truth about building a sun safety brand for tradies and blue-collar workers

✅The reality of bootstrapping a physical product (including raising capital, branding, and the hustle of retail expansion)

✅Insights on founder mindset, imposter syndrome & business partnerships

✅Lessons learned in e-commerce vs retail

✅What it’s like to go “all in” and bet everything on your idea

Key moments:

00:02:40 The Origins of Naturally Cooked
00:04:00 Skin cancer statistics
00:06:20 Coming up with the name
00:11:00 Leaving stable careers to launch
00:19:00 Manufacturer used the wrong formula
00:22:00 The Minimum viable product philosophy
00:29:20 First major wholesale contract
00:32:20 Counter placement strategy
00:44:00 Role division between founders
00:52:00 Raising capital from friends and family
00:55:00 Sunscreen knowledge quiz

Tune in now and hear why CEOs of billion-dollar companies are taking meetings with two twenty-somethings selling sunscreen.

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👉Check out Naturally Cooked Sunscreen here: https://naturallycooked.com.au/

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

Most people set massive goals and feel crushed when they don't hit them - but what if the real magic isn't in achieving the goal at all?

Tune in to discover why becoming the person capable of achieving your goals matters infinitely more than whether you actually achieve them.

Adam and Harvey also share specific tactics for building unshakeable self-trust, finding effective mentors, and creating high commitment levels so you actually take action.

You’ll also discover:

✅How to overcome fear of failure and start even when you don’t feel ready

✅The true role of discipline, identity, and self-trust in building success

✅Why setting big goals without romanticising the outcome is crucial

✅How leaving a corporate job gave them the freedom to grow a business they love

✅The habits of high performers (and how you can start building them today)

Key moments:

00:06:40 The Marathon Mindset Shift
00:12:00 Building Self-Trust
00:18:00 The Pain of Not Changing
00:24:00 Delusional Optimism For Success
00:30:00 A Fear of Failure Reframe
00:36:40 From Teacher to eCommerce Store Owner
00:43:00 The Fisherman's Wisdom
00:46:00 Mission Evolution & Team Building

This episode will give you the mindset shifts and practical strategies that transform wannabe entrepreneurs into people who actually take action.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

This episode features Carissa Hill, who built her first multimillion-dollar business before 30 and now coaches entrepreneurs on how to grow high-profit businesses that support their life - not consume it.

We explore how she pivoted from brick-and-mortar to a thriving online coaching business, how she made six figures from a single livestream, and how she’s structured her life around energy cycles, not hustle culture.

You’ll hear her unique take on customer psychology, why she’s intentionally avoided AI tools in her marketing, and how one Facebook ad running for 10 years helped build her empire.

Carissa also opens up about facing divorce, single motherhood, and mental health challenges - and how embracing her "creative mess" led to long-term success.

Tune in to discover:

✅How Carissa built 5 salons and then walked away to pursue online freedom

✅The importance of understanding customer psychology at a deep level

✅How she used Facebook boosted posts to drive consistent leads

✅Carissa’s advice on building a business around your natural energy, not against it

✅The power of strategic delegation, especially during personal life transitions

✅What she teaches in her high-ticket coaching programs that helped clients double or triple revenue

✅The top 3 struggles holding most service-based business owners back

Key Moments

00:01:00 Introduction & Carissa's Background
00:02:00 Overcoming Fear & Taking Risks
00:08:20 Childhood Entrepreneurship
00:14:00 Customer Psychology
00:22:00 Self-Sabotage & Mental Barriers
00:29:00 Working Through Life Challenges
00:36:00 MySpace to Facebook
00:45:00 ong-Term Client Relationships
00:52:20 AI & Authenticity in Marketing
00:55:40 Top Three Business Struggles

This conversation will challenge everything you think you know about scaling a business while actually enjoying your life.

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👉Connect with Carissa

https://www.facebook.com/share/g/1BLZVp7zSA/
https://www.instagram.com/carissahillcoach/
https://carissa-hill.com/

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

What if the only thing standing between you and the life you want... is fear?

In this episode, we unpack how to recognize fear, reframe it, and rip through it - whether you're launching a business, changing careers, or just stuck in your own head.

By breaking out of your comfort zone, you can start chasing something bigger.

Whether it’s starting your own business, changing careers, asking for a raise, or finally doing the thing you’ve been putting off - fear is the one thing standing in your way.

Tune in to discover:

✅How fear has shaped our business decisions

✅The truth behind self-sabotage and imposter syndrome

✅Real stories about taking risks (and the times we didn’t)

✅Why starting a business doesn’t need to be as scary as it feels

✅The importance of daily habits, accountability, and backing yourself

✅Why surrounding yourself with the right people will change your life

✅How we’ve learned to reframe fear into fuel for growth

If you’ve ever told yourself “I’m not ready” or “What if I fail?”...

This is the episode that will flip your mindset and help you take action.

Key Moments:

00:01:00 MacBook convert?
00:04:40 Fear as a survival system
00:09:20 Confidence in speaking gigs
00:12:40 Fears around parenthood
00:16:00 Comfortable vs challenged
00:19:40 Circle of influence
00:23:40 Coffee shop number test
00:29:00 The release valve strategy
00:32:20 Deathbed regrets
00:39:20 Win daily
00:43:00 Seven-day challenge
00:51:00 Future state

Hit play and discover why the only thing scarier than taking the leap is guaranteeing you'll be in exactly the same place next year.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

From Housing Commission to a $30M Wellness Brand: How AJ Williams Built Revel Sauna From Scratch

Breaking free from housing commission and domestic violence, AJ Williams turned childhood trauma into a business superpower - launching Revel Sauna, a wellness brand now worth over $30 million.

What started with a pre-order eCommerce model turned into one of Australia's most disruptive health and recovery businesses.

In this raw, value-packed episode, we go behind the Instagram highlights to uncover the startup success story you haven’t heard.

Tune in to discover:

✅How AJ used unique and advanced market research techniques to validate his ideas

✅How brand positioning gave Revel a strategic edge over competitors

✅AJ’s step-by-step blueprint for validating a product idea without inventory

✅The mental toll of scaling and fighting the belief that you don’t deserve success

✅How to build a founder-led brand that sells through authenticity, not hustle culture

✅How pre-orders funded the entire operation before he even launched

This episode is a practical masterclass in startup validation, mental health and entrepreneurship, and building a team that scales with you - without sacrificing your family, sanity, or soul.

Key Points

00:01:00 Introduction and Background
00:02:20 Domestic Violence And Childhood
00:04:00 Business Partnership Origins
00:09:00 Sunglasses Business Exit
00:10:40 Innovation Cycle Research
00:12:00 Mental Health
00:14:40 Headphone Product Development
00:18:00 The Pivot to Saunas
00:27:00 Pre-order Model Strategy
00:30:00 Metrics and Calculations
00:32:00 Unique Content Strategy
00:35:00 Risk and Resilience
00:37:20 Success Psychology
00:42:00 Managing Self-Doubt
00:46:00 The Truth About Hustle Culture
00:50:00 Time Over Money
00:52:00 US Expansion Plans
00:58:40 Go-to-Market Strategy

Hit play to discover the blueprint behind Australia's fastest-growing wellness brand.

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👉Connect with AJ

https://www.instagram.com/iamtheajwilliams/
https://www.instagram.com/revelsaunas/
https://revelsaunas.com.au/

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/