Video content is the trust currency of 2025.

When people see you multiple times across different platforms, you become the obvious choice for high-ticket purchases.

In this episode ,we’re joined by Ethan Abrahams from 7xills - together we dive deep into how content, especially video, is the fastest way to build trust, attract high-ticket clients, and scale a personal brand in 2025.

Tune in to discover

✅Why you MUST use video content to build trust if you want to succeed in this era

✅How to overcome fear and embarrassment on camera… even if it fills you with dread now

✅The content framework Ethan uses to help coaches scale to 7 and 8-figures

✅Organic vs paid marketing: when to switch to ads

✅What to post if you have no social proof yet

✅How to stay consistent with content (even if you're busy)

✅The mindset behind real business growth

If you’re stuck in a 9-to-5 and want out, just launched your first offer, or you're already running a coaching or online business and want to scale using content, this episode is your roadmap.

Key moments:

00:01:15 Why video content
00:05:20 Map out your content goals
00:06:35 Document your journey
00:12:45 Save time with recording
00:19:30 Overcome camera fear
00:26:20 Quality matters less early on
00:33:15 Platform strategy and omnipresence
00:46:20 Reverse engineer your best days
00:49:40 How to partner with 7xills

Whether you're starting from scratch or finally ready to commit to showing up on video, this episode reveals how to build trust, reach more people, and convert them into paying clients - through strategic content creation.

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👉Connect with Ethan from 7xills

https://7xadvertising.com
https://www.instagram.com/7xills

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

This episode will show you how to build, market, and scale an online education business - from an organic launch to paid ads.

Rebecca Adehill is a renowned business mentor, multimillion-dollar business owner, and the mind behind ‘the Million Dollar Funnel’.

If you're an aspiring course creator, digital entrepreneur, or service-based business owner wanting to pivot online, you need to tune in to this.

Tune in to discover:

✅ How to go from idea to income with your online product

✅ The exact funnel strategy Rebecca uses to generate $30K - $80K days

✅ How to create conversion events that make selling effortless

✅ The difference between bro marketing and authentic marketing

✅ What most people get wrong with funnels, ads, and low ticket offers

✅ How to craft no-brainer offers that convert cold traffic

✅ How to take a client from cold audience to a mastermind buyer

✅ The mindset and execution behind multi-six and seven-figure launches

Key Moments:

00:05:00 The Golden Funnel Paradox
00:09:00 Understanding Problem Land vs Promised Land
00:16:00 The Power of Micro-Specific Goals
00:20:00 Conversion Events That Pre-Sell
00:27:00 Proactively Crushing Objections
00:38:00 Trial Reels and ManyChat Automation
00:41:00 Ads Strategy and 2X ROAS
00:49:00 The House Analogy for Ad Structure
00:57:00 Market Before You Build
01:03:00 Horizontal Funnels and Mastermind Qualification

As you’ll see - we were asking questions and taking notes for our own upcoming education program.

If you’re thinking of launching an online education program or course, you won’t want to miss this.

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👉Connect with Rebecca Adehill:

https://www.instagram.com/rebecca_adehill
https://www.rebeccaadehill.com/the-million-dollar-funnel-masterclass

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

The university vs real-world debate has a clear winner, right? Nope! It doesn't.

This episode digs into whether formal education or street-smart hustle builds better entrepreneurs.

From football dreams to full-time business owners on the Gold Coast, we share our completely different journeys - one of us with a degree, the other without.

What lessons did we learn?

What failures did we face?

And most importantly, do you really need a degree to become a successful entrepreneur?

Whether you’re 18 and wondering what’s next, stuck in a job you hate, or ready to go all-in on your own business, you’ll discover:

✅ What university actually gives you (and what it doesn’t)
✅ The skills real life teaches that uni can’t
✅ The mindset you need to make it as an entrepreneur
✅ How to build confidence, resilience, and a business without formal qualifications
✅ The cost of not learning in 2025 (hint: it's more than student debt)
✅ What we’d do differently if we were 18 again

If you're questioning the education system, your career path, or your ability to “make it” without a degree, this one’s for you.

Key Moments

00:06:20 Moving to Australia
00:14:40 Learning Resilience Through Shit Jobs
00:23:40 The Degree Debate
00:27:00 Which Path Builds More Confidence
00:32:40 Network and Opportunity
00:43:00 University Dropout Statistics
00:49:20 Teaching Kids Real Business Early
00:58:00 Do You Really Need a Degree

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/