Episode 41: 6 Videos Your Business Needs to Convert Sales with Julian Knopf

You’ve heard it a million times: “You need to be on video!”.

And whilst showing up regularly on your socials with behind the scenes content, chatting with your community on stories and sharing helpful “how to” reels may increase your brand awareness and build trust with your audience, there are 6 videos your business needs to ensure you’re converting your followers into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Julian Knopf, a photographer, videographer and animation expert for businesses about the 6 simple videos every business needs.

Julian talks about the importance of each video including how they can work together to increase sales conversions within your business.

Here’s what we discussed:

🧠 Where to start when it comes to video content for your business

🧠 Cross-posting hacks to get the most out of your content

🧠 The first type of video everyone needs (and why it doesn’t have to be the hardest!)

🧠 Where to share your About Me video to get the most out of it

🧠 The simplest way to always have video content in just 5 seconds a day

🧠 How the second type of video can benefit you ahead of sales calls

🧠 How to stand out online with video replies

🧠 The connection between video types three and four

🧠 What to do if you don’t want to share the price of your offers

🧠 How to make client testimonial videos more interesting for your audience

🧠 How to make it easy for your clients to send you video feedback

🧠 Where’s the best place to put captions in your social media videos?

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Julian’s website here and follow him on Instagram here.

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Read the full episode transcript here.

Episode 40: Mastering the Mindset Shift from Employee to CEO of Your Own Business with Stacey Keen

How often do you reflect on your career journey?

Have you ever thought about transitioning from being an employee to running your own business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Stacey Keen, founder and CEO of Keen to Assist Ltd, about her inspiring journey from being an employee at an American bank to becoming a successful virtual assistant and business owner.

Stacey shares her experiences and insights on the challenges and triumphs of transitioning to self-employment, the importance of setting boundaries and how to maintain a healthy work-life balance as a business owner. Whether you’re considering starting your own business or looking for tips on managing your current one, this episode is packed with valuable advice and personal stories.

Here’s what we discussed:

🧠 The transition from employee to CEO: Stacey's journey

🧠 The importance of setting and maintaining boundaries

🧠 Dealing with the overwhelm of starting a business

🧠 Overcoming imposter syndrome and comparisonitis

🧠 The role of personal development in business success

🧠 Meditation and mindset practices for entrepreneurs

🧠 The value of networking and finding the right groups

🧠 The impact of physical well-being on business performance

🧠 Balancing different aspects of life as a business owner

🧠 The significance of having a supportive tribe and accountability partners

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Stacey’s website here and download her freebie here.

CONNECT WITH THE SOCIAL BRAIN

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Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

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Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 39: P.E. Lessons for Your Mental Health with Claire Rushton-Plant

Be honest, how often do you check in with your mental health?

Are you giving yourself the breaks you need, or are you constantly hustling without pause?

Have you been prioritising everything else over your mental well-being?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with mindfulness expert Claire Rushton-Plant about prioritising mental health and well-being, especially in our fast-paced society.

Claire teaches mindfulness and mindset techniques through Mini Me Mindfulness, helping children from the age of three upwards to proactively manage their mental health. Together, they discuss the importance of mental health awareness and how small, consistent practices can make a big difference.

Topics we discuss in this episode:

🧠 The surge in mental health awareness and issues post-pandemic

🧠 How mindfulness can serve as a proactive mental health strategy

🧠 The importance of building mental health habits from a young age

🧠 Simple grounding techniques to manage anxiety and stress

🧠 The need for regular 'brain breaks' and true rest periods

🧠 The impact of social media on mental health and how to manage it

🧠 How self-care should be a consistent practice, not an occasional treat

🧠 The value of vision boarding for setting and achieving personal goals

🧠 Practical steps to integrate mindfulness and self-care into daily routines

Join us as we explore how to better manage our mental health and set ourselves up for a more balanced, fulfilling life.

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Find Claire on Instagram, LinkedIn and Facebook.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 38: Harnessing Your Perimenopause Powers as a Business Owner with Lisa Gimenez-Codd

What’s the difference between perimenopause and the menopause?

How long does the menopause last?

As a business owner, how can you support yourself during perimenopause?

These are just a few of the questions we answer in this episode of The Social Brain Podcast.

Join Head Brain Frances Barrett as she chats with Women's Health Coach Lisa Gimenez-Codd about navigating perimenopause and menopause, particularly for business owners.

Lisa helps women understand the biological changes during menopause, debunking myths and providing practical advice to manage this transition without burning out.

Topics we discuss in this episode:

🧠 What is perimenopause and how does it differ from menopause?

🧠 The impact of hormonal changes on different parts of the body and brain

🧠 How to recognise early signs of menopause beyond changes in periods

🧠 The role of nutrition, exercise and stress management in supporting long-term health

🧠 The importance of tracking your menstrual cycle to understand your personal normal

🧠 Addressing common misconceptions about menopause and its symptoms

🧠 Practical tips for protecting your business and yourself during this transition

🧠 Creating systems to manage your workload and reduce stress as a business owner

🧠 The benefits of implementing a 'commute' when working from home to separate work and personal life

Lisa's insights are invaluable for any woman navigating this stage of life, particularly those balancing the demands of running a business. Tune in for practical advice and supportive strategies to thrive during perimenopause and beyond.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who’ll benefit from learning more about perimenopause, menopause and postmenopause.

Find Lisa on Instagram and check out her article: How to Talk to Your Doctor About Perimenopause

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 37: Learning to Manage Your Lifestyle as a Busy Business Owner with Ben Herbert

The pressures and demands of running a business can often lead to neglecting personal health, resulting in decreased productivity and increased stress.

But when you’re already overworked and overwhelmed, how do you find the time to focus on your health?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Online Health and Fitness Coach Ben Herbert about the impact of neglecting your health as a business owner and how to turn things around.

Ben helps business owners get into the best shape of their lives, double their energy, and make a significant impact in their professional and personal lives.

Topics we discuss in this episode:

🧠 Ben's journey from burnout to peak health and how it influenced his coaching niche

🧠 The importance of energy management and why business owners need to prioritise their health

🧠 Realistic strategies for setting and maintaining boundaries to ensure consistent self-care

🧠 The interplay between nutrition, sleep and exercise in maintaining optimal energy levels

🧠 Tips for creating a balanced lifestyle that supports both personal well-being and business success

🧠 The role of supplements in fitness and the importance of choosing the right ones

🧠 Ben's approach to structuring a week for success, including managing heavy workload days

Tune in to hear Ben's practical advice and actionable tips on how to transform your health and energy levels, making you a more effective business owner.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who you know will benefit from these helpful tips.

Connect with Ben on Facebook, Instagram and LinkedIn.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 36: Building A Website: The Important Steps With Deb Harrison

How often do you think about your website?

Are you unsure where to start when it comes to building your own site?

Have you been relying on social media alone to build your business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with web design expert Deb Harrison, founder of DVH Design. With over 23 years of experience, Deb shares invaluable insights on the fundamentals of building an effective website.

Deb guides listeners through the essential steps, from choosing the perfect domain name to ensuring your site stands out in a crowded digital space. Whether you're a seasoned business owner or just starting, this episode is packed with practical advice to help you create a website that works for you.

Topics we discuss in this episode:

🧠 The importance of choosing the right domain name

🧠 Tips for selecting memorable and effective domain names

🧠 Why your website needs to be more than just a template

🧠 The role of web hosting and finding the right provider

🧠 How to structure your website for maximum impact

🧠 The significance of clear, concise copy

🧠 Best practices for incorporating branding elements like fonts, colours, and logos

🧠 The power of a well-placed call to action (CTA)

🧠 The benefits of keeping your website simple and user-friendly

🧠 Tips for using bullet points and headings to enhance readability

🧠 Why space on your webpage is your friend

🧠 Strategies for integrating social media without distracting from your website

🧠 How to avoid outdated SEO tactics like keyword stuffing

🧠 Ensuring your website's design and functionality support your business goals

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need support with their website.

Connect with Deb on LinkedIn and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 35: How To Protect Your Number One Business Asset with Louise Westra

Be honest, how often do you check in with your health?

Are you relying on energy drinks, too much caffeine or sugary snacks to get you through the day?

Have you been prioritising your business over your body?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Health Mentor Louise Westra about our biological bandwidth and protecting your number one business asset (hint: that’s you!).

Louise helps high achieving humans to ensure they aren't draining their biological bandwidth and inadvertently burning out during their journey towards success.

Topics we discuss in this episode:

🧠 What is biological bandwidth and why is it important?

🧠 We all have individual ‘nutrigenomics’ and what that actually means

🧠 Why are we obsessed with ice baths but ignoring biology?

🧠 How understanding our biology helps us be kinder to ourselves

🧠 Where to start when it comes to protecting yourself and your biological bandwidth

🧠 The boundaries you need to implement as a business owner

🧠 The unlearning that needs to happen when it comes to ‘kindness’

🧠 Recognising the impact sitting down all day can have on our brain function

🧠 Subtle signs you need more time for you

🧠 What happens when Louise skips her gratitude practice for too long

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who need a reminder to prioritise their health.

Follow Louise on Instagram or send her an email louise@louisewestra.com.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 34: How to Boost Your Business with Pinterest with Lianne Harris

Have you heard of the power of Pinterest but have no idea where to start with it?

Would you love your marketing efforts to last longer than the couple of hours a social media post stays relevant for?

Wish you could continually drive traffic to your website, lead magnets and paid offers without having to spend hours and hours on social media marketing?

You’ll want to listen to this…

In this episode of The Social Brain Podcast, Head Brain Frances Barrett is joined by Lianne Harris, a Pinterest expert who’s here to share her top tips for growing your business using Pinterest.

Lianne is a Pinterest & Facebook Ads expert who helps business owners scale and grow their business through long-term marketing strategies.

Topics we discuss in this episode:

🧠 Why Pinterest isn’t your typical social media platform (it’s not social media at all!)

🧠 The most common ways any business owner can benefit from Pinterest

🧠 The important things you need to focus on when it comes to pinning on Pinterest

🧠 Why followers don’t matter on Pinterest

🧠 Why you need to have a clear niche before pinning

🧠 How often you should post on Pinterest if you’re a time-strapped business owner

🧠 Why you need to prioritise evergreen over trending content

🧠 What you should post: video VS static

🧠 How to get the most out of your content so you’re working smarter, not harder

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who’d be interested in boosting their business with Pinterest.

Follow Lianne on Instagram and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.