Episode 41: 6 Videos Your Business Needs to Convert Sales with Julian Knopf

You’ve heard it a million times: “You need to be on video!”.

And whilst showing up regularly on your socials with behind the scenes content, chatting with your community on stories and sharing helpful “how to” reels may increase your brand awareness and build trust with your audience, there are 6 videos your business needs to ensure you’re converting your followers into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Julian Knopf, a photographer, videographer and animation expert for businesses about the 6 simple videos every business needs.

Julian talks about the importance of each video including how they can work together to increase sales conversions within your business.

Here’s what we discussed:

🧠 Where to start when it comes to video content for your business

🧠 Cross-posting hacks to get the most out of your content

🧠 The first type of video everyone needs (and why it doesn’t have to be the hardest!)

🧠 Where to share your About Me video to get the most out of it

🧠 The simplest way to always have video content in just 5 seconds a day

🧠 How the second type of video can benefit you ahead of sales calls

🧠 How to stand out online with video replies

🧠 The connection between video types three and four

🧠 What to do if you don’t want to share the price of your offers

🧠 How to make client testimonial videos more interesting for your audience

🧠 How to make it easy for your clients to send you video feedback

🧠 Where’s the best place to put captions in your social media videos?

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Julian’s website here and follow him on Instagram here.

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Read the full episode transcript here.

Episode 40: Mastering the Mindset Shift from Employee to CEO of Your Own Business with Stacey Keen

How often do you reflect on your career journey?

Have you ever thought about transitioning from being an employee to running your own business?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Stacey Keen, founder and CEO of Keen to Assist Ltd, about her inspiring journey from being an employee at an American bank to becoming a successful virtual assistant and business owner.

Stacey shares her experiences and insights on the challenges and triumphs of transitioning to self-employment, the importance of setting boundaries and how to maintain a healthy work-life balance as a business owner. Whether you’re considering starting your own business or looking for tips on managing your current one, this episode is packed with valuable advice and personal stories.

Here’s what we discussed:

🧠 The transition from employee to CEO: Stacey's journey

🧠 The importance of setting and maintaining boundaries

🧠 Dealing with the overwhelm of starting a business

🧠 Overcoming imposter syndrome and comparisonitis

🧠 The role of personal development in business success

🧠 Meditation and mindset practices for entrepreneurs

🧠 The value of networking and finding the right groups

🧠 The impact of physical well-being on business performance

🧠 Balancing different aspects of life as a business owner

🧠 The significance of having a supportive tribe and accountability partners

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Visit Stacey’s website here and download her freebie here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.

Episode 39: P.E. Lessons for Your Mental Health with Claire Rushton-Plant

Be honest, how often do you check in with your mental health?

Are you giving yourself the breaks you need, or are you constantly hustling without pause?

Have you been prioritising everything else over your mental well-being?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with mindfulness expert Claire Rushton-Plant about prioritising mental health and well-being, especially in our fast-paced society.

Claire teaches mindfulness and mindset techniques through Mini Me Mindfulness, helping children from the age of three upwards to proactively manage their mental health. Together, they discuss the importance of mental health awareness and how small, consistent practices can make a big difference.

Topics we discuss in this episode:

🧠 The surge in mental health awareness and issues post-pandemic

🧠 How mindfulness can serve as a proactive mental health strategy

🧠 The importance of building mental health habits from a young age

🧠 Simple grounding techniques to manage anxiety and stress

🧠 The need for regular 'brain breaks' and true rest periods

🧠 The impact of social media on mental health and how to manage it

🧠 How self-care should be a consistent practice, not an occasional treat

🧠 The value of vision boarding for setting and achieving personal goals

🧠 Practical steps to integrate mindfulness and self-care into daily routines

Join us as we explore how to better manage our mental health and set ourselves up for a more balanced, fulfilling life.

If you enjoyed this episode, please rate, review, and subscribe to The Social Brain Podcast. Your support helps us reach more people and continue bringing you valuable content.

Find Claire on Instagram, LinkedIn and Facebook.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get one month of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here.