Episodes

  • The Crucial Steps to a Successful Product Launch

    The Crucial Steps to a Successful Product Launch
    Jun 13 2024
    Launching a new offer can transform your small business and propel it to new heights, but many new product launches fail within the first year. In today’s episode Adam `discusses the crucial steps to ensure the success of a new product launch in five simple steps Takeaways Research is essential to understand the needs and frustrations of potential customers. Develop a unique value proposition that sets your offer apart from competitors. Test the demand for your offer through beta testing or free trials. Consider cost price, value-based pricing, competitive pricing, and psychological pricing when determining the right price for your offer. Enhance the customer experience through collaborations and partnerships. Sign up to our next cohort for the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Chapters 00:00 Introduction 01:36 Step 1 and 2: Research and UVP 07:14 Step 3: Testing the Waters 09:00 Step 4: Pricing Strategies 11:56 Step 5: Enhancing the Client Experience 15:49 Outro business strategist.mp3 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
  • How To Sell To Corporates

    How To Sell To Corporates
    Jun 6 2024
    Struggling to Break into Corporate? Discover Proven Strategies and Insider Tips! In this episode, Adam Strong, the Business Strategist shares how you can sell to corporates. Adam emphasises the importance of understanding the differences between selling to consumers and selling to businesses. Adam highlights that selling to corporates takes longer and requires providing reports, data, case studies, and social proof. Adam suggests strategies for getting into corporations, such as asking for introductions on LinkedIn and adding value to gatekeepers. In Addition, Adam recommends creating a waitlist for workshops or events to showcase expertise TO create demand. Ready to grow and scale up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE case study masterclass on how I helped one business owner go from £170,000 to £500,000 in less than 12 months Click here for more details, last few places remain: https://www.linkedin.com/events/scale-exit-masterclassforceos-f7200786940609130496/ Takeaways Selling to corporates takes longer than selling to consumers. What Corporates are looking for when it comes to approaching them Asking for introductions on LinkedIn can be an effective way to get into corporations. Adding value to gatekeepers can help build trust and open doors to decision makers. Creating a waitlist for workshops or events can generate demand and showcase expertise Chapters 00:00 Mastering the Art of Selling to Corporate Clients 03:10 Providing Value and Building Trust 04:58 Overcoming Challenges and Marketing Strategies 08:41 Engaging with Gatekeepers and Decision-Makers 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 mins
  • How to Ask for and Give LinkedIn Recommendations Effectively

    How to Ask for and Give LinkedIn Recommendations Effectively
    May 30 2024
    LinkedIn recommendations improves your sales and authority, here is how… In this episode, Sophie Milliken interviews Adam Strong, the Business Strategist, about LinkedIn recommendations. They discuss the value of recommendations as social proof and how they can enhance credibility and authority. They also talk about the importance of giving recommendations and how to ask for them effectively. Adam shares a framework for writing recommendations that includes setting the scene, stating the desired outcome, highlighting the achieved results, and explaining why the person should be recommended. Ready to grow and scale up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE case study masterclass on how I helped one business owner go from £170,000 to £500,000 in less than 12 months Click here for more details, last few places remain: https://www.linkedin.com/events/scale-exit-masterclassforceos-f7200786940609130496/ Takeaways How to use linkedIn recommendations serve as social proof and enhance credibility and authority. Asking for recommendations should be part of your LinkedIn strategy, and it's important to give recommendations as well. Learn this 5 step framework for writing recommendations How to get started even If you don't have any recommendations, you can ask old clients or offer free case studies to get testimonials. It's not necessary to delete previous recommendations, as they provide context and demonstrate your characteristics and values. Chapters 00:00 Introduction to Adam Strong, the Business Strategist 02:59 The Value of LinkedIn Recommendations for Social Proof and Credibility 06:17 Strategic Approaches to Obtaining and Giving Recommendations 10:49 Repurposing Testimonials and Engaging on LinkedIn 13:40 The Impact of Recommendations on Entrepreneurship and Career Development 16:51 The Significance of Past Recommendations on Your Profile 19:08 Outro business strategist.mp3 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/sophie-milliken Website: https://thisismoja.com/beyond-the-bio-podcast ABOUT THE GUEST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Developing a Strong Mindset for Personal Growth

    Developing a Strong Mindset for Personal Growth
    May 23 2024
    🚀 Are you ready to transform your business and life? 🌟 Join Forbes Riley as she chats with Adam Strong, former elite athlete turned business strategist, on the latest episode of the Forbes Factor! 🏅💼 Adam shares his incredible journey from overcoming childhood challenges to becoming a world-class athlete and successful entrepreneur. Discover how clarity, persistence, and strategy can help you achieve personal excellence and business success. 🏃‍♂️💪 Learn from Adam's experiences and insights on turning obstacles into opportunities, and find out why seeking the right mentorship can fast-track your path to success. 🔍✨ Ready to level up? Tune in to gain valuable strategies for your business and life. Plus, get a chance to register for this FREE masterclass on how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details, last few places remain: https://www.linkedin.com/events/howtoscaleyourbusinessin5-7days7194053825534562304 Takeaways Why persistence and learning from failure are key to success. Clarity and direction are essential in business. Seeking help and learning from others can fast-track success. Developing a strong mindset is crucial for personal growth. Empowering and helping others is a fulfilling legacy to leave behind. Chapters 00:00 Adam's Journey as an Elite Athlete 05:58 Overcoming Obstacles and Embracing Failure 09:56 Adam's Role as a Strategist 14:06 The Importance of Clarity in Business 19:45 Seeking Help and Mentors 21:55 Outro business strategist.mp3 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST FB: https://www.facebook.com/forbes.tvhost YT: https://www.youtube.com/forbesriley WEBSITE: https://forbesfactor.com/ ABOUT THE GUEST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Boardroom Blueprint: Practical Insights for Getting on Boards

    Boardroom Blueprint: Practical Insights for Getting on Boards
    May 16 2024
    How would you like to create your own board of trusted advisors or get onto other boards? This week’s show we have Callum Laing, an experienced entrepreneur, Founder and Best selling author. We discuss the importance of creating and joining boards of directors. He highlights the gaps in the current board system and the misconceptions surrounding board certifications. Callum emphasises the benefits of sitting on a board, including the opportunity to connect with smart individuals, gain industry insights, and enhance credibility. He emphasises the importance of having a strong why for pursuing board positions and highlights the value of connections, knowledge, profile, adding value, and leveraging opportunities. [Join our masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details: https://www.linkedin.com/events/howtoscaleyourbusinessin5-7days7194053825534562304 Takeaways Board certifications are often irrelevant and unnecessary for most companies, and the focus should be on adding value. Sitting on a board provides the opportunity to connect with smart individuals, gain industry insights, and build credibility Leveraging board positions can lead to bigger and more lucrative opportunities Setting up a board of advisors can be done for free and can provide valuable experience Updating your profile with board experience can lead to more opportunities Chapters 00:00 Introduction and Background of Callum Lang 03:45 Creating and Joining Boards: Filling Gaps in Leadership and Small Businesses 11:42 Debunking Myths: Certifications and Best Practices in Board Membership 25:20 Promoting Diversity in Boardrooms: Challenges and Opportunities 26:42 Recognising Overlooked Points 28:52 The Power of Creating Your Own Board 29:43 Interest in Getting on Boards 35:56 The Value of Being a Foreigner on a Board 40:06 Compensation for Board Positions 44:43 Leveraging Board Experience 47:32 Tying Compensation to Results 50:55 The Veblen Director Program and Boardroom Blueprint 53:08 Outro business strategist.mp3 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE GUEST LinkedIn: https://www.linkedin.com/in/callumlaing/ X: https://x.com/laingcallum YouTube: https://www.youtube.com/@CallumLaing Book: Boardroom Blueprint: Boost your career with a board seat in 60 days: https://bit.ly/BB-dbook Or the audio version: https://bit.ly/BB-AudioYT ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • Build a Lead Magnet: 5 Simple Steps

    Build a Lead Magnet: 5 Simple Steps
    May 9 2024
    Does your business just depend on referrals and word of mouth marketing for lead generation? In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges. [Join our free masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details: Takeaways How to create a reliable source of lead generation What is a lead magnet and how is it used How to create a lead magnet in 5 easy steps Focus on delivering value and solving your target market's specific challenges. Lead magnets are marketing assets that can help increase a companies valuation Chapters 00:00 Introduction: Lead Generation and Marketing Assets 02:25 Defining a Lead Magnet and Its Purpose 04:21 Step 2: Understanding Problems, Challenges, and Fears 08:43 Step 4: Determining the Quick Win or Transformation 09:40 Step 5: Choosing the Right Lead Magnet 12:06 Webinar Announcement: Scaling a Business 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 mins
  • How To Attract and Retain Top Talent

    How To Attract and Retain Top Talent
    May 2 2024
    Do you get anxiety when it comes to recruitment and attracting top talent? This week's guest is Roberta Matuson, the talent maximizer who is a leadership expert and author. We discuss the correlation between leadership in large and small businesses, the importance of managing relationships in the workplace, strategies for attracting and retaining top talent, and the impact of investing in employee development on revenue growth. Roberta provides advice for CEOs and founders who experience anxiety around recruitment and shares strategies for cutting hiring times in half. She also discusses the red flags to look out for when hiring and emphasises the value of using networks and employee referral programs. In this conversation, Adam seeks advice from Roberta on mentoring a team member for a leadership role and attracting top candidates to his company. They discuss the importance of clearly defining the traits and expectations of a leader, offering trial periods or acting roles, and providing coaching support. Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist Takeaways Leadership is important in both large and small businesses, and there are lessons that can be learned from both. Managing relationships with employees and developing strong connections is crucial for attracting and retaining top talent. Investing in employee development can lead to reduced turnover and significant revenue growth. CEOs and founders should seek expert help and strategies to overcome anxiety and improve their recruitment and talent management processes. Red flags to watch out for during the hiring process include inconsistencies in the candidate's story and lack of connections or recommendations on LinkedIn. People work for people, not just companies Chapters 00:00 Introduction and Overview 03:18 Leadership in Large and Small Businesses 05:25 Attracting and Retaining Top Talent 08:58 Investing in Employee Development for Revenue Growth 12:24 Strategies for Cutting Hiring Times in Half 21:34 Using Networks and Employee Referral Programs 23:28 Mentoring for Leadership 32:42 Attracting Top Candidates 35:11 Addressing Employee Turnover 39:36 The Importance of Clear Expectations 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE GUEST LinkedIn X Facebook The newly released third edition of Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around. Listeners, who download this book, and send a screenshot to me at Roberta@matusonconsulting.com and write Udemy in the subject line, will receive an opportunity to take my Udemy course on Strategies for Managing Different Workplace Personalities for FREE ($199 value). ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • Business Growth Unplugged with Greg Wilkes

    Business Growth Unplugged with Greg Wilkes
    Apr 25 2024
    What's the Secret Formula for Explosive Growth in Your Business? In this conversation, Adam Strong interviews Greg Wilkes, a business coach for the construction industry. They discuss Greg's background in construction and how he developed a methodology to help construction businesses grow. They also talk about the mindset challenges faced by construction business owners, the importance of getting off the tools and working on the business, and the similarities between the construction and professional services industries. Greg shares his five-step process for business growth and discusses the opportunities that can arise during economic downturns. They also touch on the concept of pattern interrupt in marketing outreach. In this conversation, Greg Wilkes and Adam Strong discuss various topics related to marketing and growing a business. They touch on the effectiveness of old-school marketing methods, the importance of a comprehensive marketing strategy, and the role of social media in business growth. They also discuss the difference between growth and scaling, and the key factors to consider when evaluating a business's growth stage. Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist Key Takeaways 1) Getting off the tools and working on the business is crucial for long-term success and growth. 2) Learn about the five-step process for business growth 3) How to use pattern interrupt which can be an effective strategy in marketing outreach, using personalised messages and specific references to catch the attention of potential clients. 4) Gain insights on a comprehensive marketing strategy should include a mix of old-school and new-school methods for building leads 5) Creating a unique value proposition and tailoring it to individual clients can improve conversion rates Chapters 00:00 Introduction and Background 08:43 Mindset Challenges in the Construction Industry 15:39 Similarities Between Construction and Professional Services 30:02 The Power of Social Media for Business Growth 37:39 Crafting a Compelling Value Proposition 42:59 Outro business strategist.mp3 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE GUEST Live Event: https://developcoaching.co.uk/5-steps-to-5-million-navigation/ Free e-Book: https://www.developcoaching.co.uk/download-book/ ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have the aspirations to scale but not sure where to start? take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins