The Franchise Ticker cover art

The Franchise Ticker

By: Cassidy Ford
  • Summary

  • Throwing forks and shouting obscenities at a potential franchisee don't usually close a deal, but Cassidy Ford is anything but usual. Cassidy has Tourette Syndrome and a nerd-level love for the franchise world. Over the years, she has encountered the collision between her personal and professional worlds and learned to live a life of joy and vulnerability amidst the blurred lines. Join Cassidy in a conversation about franchising, the challenges of Tourette's, and becoming comfortable with the uncomfortable.
    © 2023 The Franchise Ticker
    Show More Show Less
Episodes
  • Going Off Script | Trevor Rappleye, CEO & Storyteller | FranchiseFilming
    Jun 10 2021

    Trevor Rappleye, CEO & Storyteller at FranchiseFilming, grew up thinking he was "dumb" because he struggled to read aloud. Now in his 30s, Trevor is a Professional Storyteller for franchisors and franchise suppliers. All he had to do was throw the script out the window, and be real.

    In this episode, follow along as Trevor tells his story of struggling with a stutter, falling in love with filming videos and finding his identity. All of this eventually led Trevor to usher into the franchise world a fresh take on video lead generation, all based on authenticity and emotion.

    Trevor shares his experiences on:

    • How throwing scripts out the window skyrocketed his, and his clients', success 
    • Why you have to play big to win big. "Fake it 'til you make it!"
    • Identifying gaps in the franchise marketplace
    • How to make videos that convert leads

    --> FranchiseFilming helps franchisors and suppliers win more clients and franchisees with monthly marketing videos on their VIP Subscription Model. There are no travel fees, no scripts, and videos are back in 5-10 days. For more info, visit www.FranchiseFilming.com
    -->Connect with Trevor Rappleye on LinkedIn
    -->Listen to Trevor's podcast, Stories of Life and Business

    As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

    Show More Show Less
    37 mins
  • The Power of Franchising | Nichole Daher | Success on the Spectrum
    May 20 2021

    She just wanted a better life for her child. She ended up creating a national franchise to help build better lives for children across the country.

    Meet Nichole Daher, Founder & CEO of Success on the Spectrum. When clinic after clinic turned her daughter away for vital autism therapies, Nichole decided to found her own. In this episode, she shares her story of starting a small business to fill a gap in the market, why she decided to franchise and how the concept caught fire with other autism parents.

    Franchising has the power to do so much good, and Success on the Spectrum couldn't shine brighter as an example of this!

    **Success On The Spectrum provides play-based ABA Therapy for children and Caregiver Training for parents. Their goal is to help children develop self-control, independence, and a positive self-concept. Their long-term objective is to teach functional skills that help their clients become fulfilled adults in mainstream society.** 

    To connect with Nichole Daher, find her on LinkedIn. If you are interested in franchising with SOS Franchising, visit their website for more info.

    As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

    Show More Show Less
    41 mins
  • True Authenticity Is A Process: Patti Rother
    Apr 15 2021

    “Taking the first step is the hardest part.” Except, when it’s not!

    This week, Cassidy is joined by Patti Rother, Vice President of Franchise Development of Scenthound, for an eye-opening chat about how living boldly and authentically is a constant process of “coming out.”

    Just as Cassidy has to tell her story again and again to each newcomer in her life, so does Patti, who is a badass woman in franchising and a gay, Latina daughter of an immigrant single mother. As Patti says, she checks off a lot of boxes!

    As hard as it is to take the leap and share who we are with our peers that very first time, each re-telling and each honest moment afterward is just as hard. The ongoing process of sharing ourselves with those around us requires a kind of fearlessness, and that fearlessness leads to true authenticity.

    To connect with Patti Rother, find her on LinkedIn. If you are interested in franchising with Scenthound, visit their website for more info.

    As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

    Show More Show Less
    33 mins

What listeners say about The Franchise Ticker

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.