“It takes a vagina to know a vagina.”

Dr. Hedieh Asadi’s words were met with cheers—an instant, collective yes from the room. And that’s exactly the energy behind DeoDoc.

Together with Redgert Comms, we hosted a LIVE podcast event with the incredible team behind DeoDoc — a Swedish intimate skincare brand founded by Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-Ordeberg and sisters Dr. Hedieh Asadi and Hasti Asadi.

Seeing a major gap in the market, they created the world’s first intimate care brand founded by women doctors 11 years ago — offering safe, science-backed products designed specifically for vulvar care, an area too often neglected, misunderstood, or surrounded by shame. Tired of misinformation and poor-quality products, they set out to change the narrative with medically developed, pH-balanced solutions made for women, by women doctors.

They spoke candidly about pH balance, ingredient transparency, and why most intimate products still don’t serve women. They also expose the truths about tampons, including the widespread use of plastic and the lack of ingredient transparency in many major brands. For them, transparency in women’s health isn’t optional, but essential. But this conversation wasn’t just about products—it was about power. About shifting the narrative, replacing shame with science, and giving women the tools they need to take charge of their health.

It was education. It was empowerment. Because women deserve better. And it takes one to know one.

xx Julie

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Dr. Hedieh Asadi would like to “pass on the goodwill” to Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-Ordeberg

Keep up with DeoDoc:

Instagram: @deodocwellness

Website: deodoc.com

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Redgert Comms Copenhagen

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Prudence Davis, health entrepreneur, wellbeing innovator, and founder of ‘20FOUR’ Matcha and ‘A Space to Breathe’, shares her journey of healing and balancing physical and mental health. She discusses how her work integrates wellness practices like meditation and pilates into her everyday life.

Prudence opens up about her personal health struggles and how losing her health led her to find new ways to heal. She shares how a supportive community played a key role in her recovery, as well as the powerful lessons learned from her grandmother, who overcame poverty to create a better life.

She reflects on how her husband's battle with cancer shaped her twenties, pushing her into survival mode and neglecting her own health. Through meditation, better sleep, and stress management, she transformed her life, learning to listen to her body and embrace both physical and emotional pain.

At the time of the conversation, Prudence was preparing for motherhood with twins, and since then, she has welcomed two beautiful babies into the world. She talks about the importance of setting boundaries, trusting her intuition over her ego, and tending to the inner work that sustains true well-being. Prudence emphasizes how this new phase of life offers her a fresh perspective on her work and wellness, allowing her to create a space for others navigating similar transitions.

This episode is a powerful reminder of the importance of self-care, community, and embracing change.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

------

Prudence would like to “pass on the goodwill” Tina Horsted @evighed, medical doctor, specialist in Anaesthesiology and pain management.

Keep up with Prudence:

Instagram: @prudencedavis

Wellness: A Space to Breathe

Website: prudencedavis.com

Podcast: Health Club

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Nicklas Hemming Johansen

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Noura Residency

This episode is sponsored by AllMatters - Period Care for Women:

I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I dive into my journey of becoming a mother, reflecting on the mix of emotions, fears, and self-doubts that came with it. I talk about the struggles I faced around maintaining relevance in my career, especially in business, and how pregnancy and motherhood are often seen as things we should downplay or avoid bringing up in professional settings. There's this pressure to not let these life changes affect how we're perceived, and I explore how that impacts us as women.

I also get into the unrealistic beauty standards imposed on pregnant women—how much emphasis is placed on our appearance, the pressure to stay a certain size, and the expectation to look ‘effortlessly’ perfect while navigating such a major life shift. It's a lot to deal with on top of everything else, and I believe it's time to shift the focus and be kinder to ourselves during such an intense physical and emotional transition.

On top of that, there’s this constant pressure to have life all sorted out before becoming a mom—that your career, finances, and personal life should be perfectly aligned. But the truth is, motherhood doesn’t wait for that perfect moment to happen. It arrives while life is still unfolding, and it’s messy, unpredictable, and beautiful. And that’s okay.

This episode is deeply personal, as I reflect on how I’ve had to challenge long-held beliefs, confront identity shifts, and come to terms with the fact that success and motherhood can absolutely coexist. It’s about navigating this complex journey, letting go of unrealistic expectations, and finding confidence in the chaos, even when nothing feels certain.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

Podcast Episode Mentioned: The Mel Robbins Podcast: https://open.spotify.com/episode/5EDFD1avnXWXoov8kCgrtT?si=c2c428edcf6448f5

I would like to “pass on the goodwill” @birgitkasper @signeskriver and @sandralinne to the team of @thefemaleeffect.

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Alana Ocaño

Artwork: Birgit Käsper

Jingle: Søren Haahr

This episode is sponsored by AllMatters - Period Care for Women:

I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Hosted on Acast. See acast.com/privacy for more information.

Julie Herskin and Cecilie Hjermind, founders of the sex wellness brand Sitre, are changing how we view intimacy, self-care, and sexual wellness. With their personal experiences and innovative approach, they share how they aim to break down the shame and negative body image often linked to intimacy products.

The conversation touches on personal experiences, the stigma surrounding intimate products, and how design plays a role in shifting cultural narratives.

Julie and Cecilie emphasize that intimacy can take many forms, from a hug to a meaningful conversation, all of which promote feelings of connection and release of oxytocin. They bring a broader view of intimacy and through their products they encourage people to check in with themselves, to understand their emotions and desires, and to build deeper, more meaningful connections.

Sitre is about creating a new culture around intimacy—one that’s inclusive, open, and free from shame. Cecilie and Julie explain that the goal is to offer products that promote self-care and intimacy as integral parts of overall well-being, while challenging outdated and narrow views of what intimacy should look like. By making products that feel like part of a wellness routine, Sitre aim to make intimacy more accessible, comfortable, and empowering for everyone.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

Cecilie and Julie would like to “pass on the goodwill” to founder of suncare brand Lerub @kimmaes and co-founder of outdoor skincare brand Gun Ana @kajsaregner

Keep up with Sitre:

Instagram: @feelsitre

Shop online: Sitrestore.com

Editorial universe: feelsitre.com

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Nicklas Hemming Johansen

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Tom Rossau

This episode is sponsored by AllMatters - Period Care for Women:

I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Hosted on Acast. See acast.com/privacy for more information.

Sleep has a unique impact on women, shaping aspects of both our physical health and overall well-being. Laura Kanadel is a trailblazer in sleep science and as the founder of ‘The Sleep Institute’ and the new sleeping brand ‘Muun’, Laura is advising both individuals and companies to optimize their sleep.

She is reshaping how we understand and prioritize sleep and the profound effects sleep has on our health. Laura explains the impact of sleep on women, focusing on how hormonal fluctuations and societal pressures play a role, while offering insights into how women’s sleep cycles are influenced by factors like puberty and menopause.

She emphasizes the crucial role of deep sleep in regeneration, cell repair, and skin health. As we age, deep sleep becomes even more vital, with quality rest being essential for maintaining overall health, vitality, and mental clarity.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

Laura would like to “pass on the goodwill” to Oprah Winfrey (@oprah) and Dr. Mindy Pelz (@dr.mindypelz)

Keep up with Laura:

🌍 LinkedIn: Laura Kanadel

📸 Instagram: @laukan2015 @muun.sleep

Webside: Muun.world

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Artwork Photo: Nicklas Hemming Johansen

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom recording studio: Tom Rossau

Hosted on Acast. See acast.com/privacy for more information.

George Gorg is a Bulgarian-born model, content creator and founder of Bestie Skincare, known for her powerful voice in the modeling industry. Raised by a supportive mother, whom she lovingly calls her "soft angel," and a strong sister, George grew up in an environment of acceptance, never facing judgment for her identity.

Coming out as a trans woman was a deeply challenging experience, but her mother’s encouragement to embrace her true self provided invaluable support. George reflects on the struggle of having her identity politicized, stressing the importance of authenticity and self-expression. She opens up about the times when being queer felt outwardly more like a political statement than a simple act of living her truth, sharing the dehumanizing experiences she faced along the way.

Starting her modeling career at 13, George faced pressure to conform to traditional gender norms. However, she later found success in London, where she could model on her own terms. She also faced struggles with acne, which inspired her to collaborate with a team of Bulgarian dermatologists to create ‘Bestie’ Skincare—products that empower, heal, and nourish.

A passionate advocate for women’s empowerment, George believes that women should be free to evolve, embrace their full potential, and reject the limiting narratives of patriarchy. She champions the strength and creativity abilities of women, reminding us all that women are capable of so much more than the world often acknowledges.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

George would like to “pass on the goodwill” to Emma Chamberlain (@emmachamberlain) & Luiza Cordery (@luizacordery)

Keep up with George:

Instagram: @gorg

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom recording studio: Tom Rossau

Photoshoot Location: Noura Residency

Hosted on Acast. See acast.com/privacy for more information.

In this solo episode I reflect on how the beginning of the new year has served as a much-needed reset for me after a few months that felt challenging and heavy. It was important for me to hit the reset button in order to reconnect with my inspiration, discipline, and motivation. The new year offers a fresh start, and it’s given me the space to re-establish my routine and prioritize my health, particularly my mental health and nervous system regulation.

I talk about the personal journey I’ve been on diving deeper into self-care, focusing on inner connection, and nurturing my well-being. I share insights into my routine and methods that help me stay grounded during stressful times or when anxiety and overwhelm start to creep in. It’s all about finding balance and creating a reset package for emotional regulation.

A big part of my process has been adopting an abundance mindset and being gentle with myself and those around me. By nourishing ourselves from within and focusing inward, we can create a solid foundation for self-care.

I’ll walk you through my personal nighttime routine that I call “saloon”, sharing the calming self-care steps that help me unwind and set the stage for quality rest. From skincare practices like gua sha and dry brushing to incorporating soothing music and reading before bed, I reveal the little habits that contribute to a calm and regulated life.

I also discuss the benefits of high-quality sleep and how focusing on restful habits can positively impact both your short- and long-term health.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

I would like to “pass on the goodwill” to @bonnielangedijk the founder of hursofficial

Products mentioned are Karmameju, Rudolph Care & Respirer (nose strips/mouth tape). Some products are gifted to me other I've bought myself, but everything is a genuine review.

Meditation playlist on Spotify: https://open.spotify.com/playlist/37i9dQZF1DWZqd5JICZI0u?si=a42c998492314d78

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Alana Ocaño

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Tom Rossau Copenhagen

Hosted on Acast. See acast.com/privacy for more information.

In this panel talk, We brought together, Lakeisha Goedluck, Rylé Tuviera, and Julie Herskind - three women with deep industry expertise - to explore how fashion, beauty, and design brands can integrate sexual health and wellness. We discuss how these industries can embrace bold, forward-thinking approaches to integrate sexual health into their brand identities and challenge long-standing stigmas.

The panel highlights the crucial role of empowerment, visibility, and design in fostering healthier, more open conversations about sexual health. With an emphasis on breaking down taboos, they examine innovative strategies that aim to reshape how the world views and discusses sexual wellness. The discussion touches on the silence and stigma that have long surrounded this topic despite its undeniable existence.

A key focus is the shift driven by Gen Z and Millennials, who are actively challenging the status quo and demanding to be seen and heard. These younger generations are at the forefront of this movement, pushing boundaries to create a more inclusive and empowering dialogue around sexual health and wellness. Their drive for greater self-expression, visibility, and empowerment is reshaping the narrative in a profound way.

The panel also underscores the vital role that design can play in shaping these important conversations by helping to break through barriers. Through design, brands can contribute to shifting perceptions and building a more inclusive and open dialogue about sexual health.

This episode offers a fresh perspective on how industries can collectively create space for discussions that matter, challenge stigmas, and promote a culture of inclusivity and empowerment.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie & H2O

—-

Rylé Tuviera would like to “pass on the goodwill” to Ashley McDonnell & Marriam Mossali

Lakeisha Goedluck would like to “pass on the goodwill” to Aram Ostadian-Binai

Julie Herskind would like to “pass on the goodwill” to Pia Baroncini

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: AGGA

Artwork: Birgit Käsper

Jingle: Søren Haahr

Space: 25h Hotel Copenhagen

Hosted on Acast. See acast.com/privacy for more information.