“It takes a vagina to know a vagina.”

Dr. Hedieh Asadi’s words were met with cheers—an instant, collective yes from the room. And that’s exactly the energy behind DeoDoc.

Together with Redgert Comms, we hosted a LIVE podcast event with the incredible team behind DeoDoc — a Swedish intimate skincare brand founded by Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-Ordeberg and sisters Dr. Hedieh Asadi and Hasti Asadi.

Seeing a major gap in the market, they created the world’s first intimate care brand founded by women doctors 11 years ago — offering safe, science-backed products designed specifically for vulvar care, an area too often neglected, misunderstood, or surrounded by shame. Tired of misinformation and poor-quality products, they set out to change the narrative with medically developed, pH-balanced solutions made for women, by women doctors.

They spoke candidly about pH balance, ingredient transparency, and why most intimate products still don’t serve women. They also expose the truths about tampons, including the widespread use of plastic and the lack of ingredient transparency in many major brands. For them, transparency in women’s health isn’t optional, but essential. But this conversation wasn’t just about products—it was about power. About shifting the narrative, replacing shame with science, and giving women the tools they need to take charge of their health.

It was education. It was empowerment. Because women deserve better. And it takes one to know one.

xx Julie

—-

Dr. Hedieh Asadi would like to “pass on the goodwill” to Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-Ordeberg

Keep up with DeoDoc:

Instagram: @deodocwellness

Website: deodoc.com

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Redgert Comms Copenhagen

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Prudence Davis, health entrepreneur, wellbeing innovator, and founder of ‘20FOUR’ Matcha and ‘A Space to Breathe’, shares her journey of healing and balancing physical and mental health. She discusses how her work integrates wellness practices like meditation and pilates into her everyday life.

Prudence opens up about her personal health struggles and how losing her health led her to find new ways to heal. She shares how a supportive community played a key role in her recovery, as well as the powerful lessons learned from her grandmother, who overcame poverty to create a better life.

She reflects on how her husband's battle with cancer shaped her twenties, pushing her into survival mode and neglecting her own health. Through meditation, better sleep, and stress management, she transformed her life, learning to listen to her body and embrace both physical and emotional pain.

At the time of the conversation, Prudence was preparing for motherhood with twins, and since then, she has welcomed two beautiful babies into the world. She talks about the importance of setting boundaries, trusting her intuition over her ego, and tending to the inner work that sustains true well-being. Prudence emphasizes how this new phase of life offers her a fresh perspective on her work and wellness, allowing her to create a space for others navigating similar transitions.

This episode is a powerful reminder of the importance of self-care, community, and embracing change.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

------

Prudence would like to “pass on the goodwill” Tina Horsted @evighed, medical doctor, specialist in Anaesthesiology and pain management.

Keep up with Prudence:

Instagram: @prudencedavis

Wellness: A Space to Breathe

Website: prudencedavis.com

Podcast: Health Club

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Nicklas Hemming Johansen

Artwork: Birgit Käsper

Jingle: Søren Haahr

Showroom Studio: Noura Residency

This episode is sponsored by AllMatters - Period Care for Women:

I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I dive into my journey of becoming a mother, reflecting on the mix of emotions, fears, and self-doubts that came with it. I talk about the struggles I faced around maintaining relevance in my career, especially in business, and how pregnancy and motherhood are often seen as things we should downplay or avoid bringing up in professional settings. There's this pressure to not let these life changes affect how we're perceived, and I explore how that impacts us as women.

I also get into the unrealistic beauty standards imposed on pregnant women—how much emphasis is placed on our appearance, the pressure to stay a certain size, and the expectation to look ‘effortlessly’ perfect while navigating such a major life shift. It's a lot to deal with on top of everything else, and I believe it's time to shift the focus and be kinder to ourselves during such an intense physical and emotional transition.

On top of that, there’s this constant pressure to have life all sorted out before becoming a mom—that your career, finances, and personal life should be perfectly aligned. But the truth is, motherhood doesn’t wait for that perfect moment to happen. It arrives while life is still unfolding, and it’s messy, unpredictable, and beautiful. And that’s okay.

This episode is deeply personal, as I reflect on how I’ve had to challenge long-held beliefs, confront identity shifts, and come to terms with the fact that success and motherhood can absolutely coexist. It’s about navigating this complex journey, letting go of unrealistic expectations, and finding confidence in the chaos, even when nothing feels certain.

I hope you’re feeling inspired, cause we’re rooting for you!

xx Julie

—-

Podcast Episode Mentioned: The Mel Robbins Podcast: https://open.spotify.com/episode/5EDFD1avnXWXoov8kCgrtT?si=c2c428edcf6448f5

I would like to “pass on the goodwill” @birgitkasper @signeskriver and @sandralinne to the team of @thefemaleeffect.

Keep up with The Female Effect:

📸 Instagram: @thefemaleeffect_

🚀 TikTok: @thefemaleeffect

🌍 Linkedin: @The Female Effect

Image: Alana Ocaño

Artwork: Birgit Käsper

Jingle: Søren Haahr

This episode is sponsored by AllMatters - Period Care for Women:

I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Hosted on Acast. See acast.com/privacy for more information.