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The Dental Marketer

By: Michael Arias
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  • Summary

  • dental marketing ideas and strategies to attract quality patients to dentist.
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Episodes
  • 36+ Years of Career Growth: A Case for Constantly Reinventing Your Practice | Dr. Ivan Valcarenghi | 505

    36+ Years of Career Growth: A Case for Constantly Reinventing Your Practice | Dr. Ivan Valcarenghi | 505
    May 30 2024

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    How can a dentist like you navigate a career spanning over three decades AND keep their practice fresh and innovative? In this engaging replay episode, I sit down with Dr. Ivan Valcarenghi, a seasoned dentist from Elmhurst, Illinois, to uncover the secrets behind his 36-year-long journey in the dental industry. Dr. Ivan reveals how the charm of Illinois seasons influenced his choice to stay rooted amidst an exodus to warmer climates. More importantly, Dr. Ivan shares his strategies for combating professional burnout by continuously reinventing his practice. From transitioning from public health service to establishing his own practice, and always opting for quality treatments like tooth-colored fillings, Dr. Ivan emphasizes the importance of standing out in the dental field.

    Dr. Ivan also shows us the business side of dentistry, which is often overlooked in traditional dental education. He recounts how learning business and marketing skills through consulting and attending business school played a pivotal role in growing his practice from a modest two-operatory office to a bustling, successful enterprise. Building strong patient relations through excellent communication, using digital technology to educate patients, and viewing dental care as a valuable investment are some of the key approaches discussed. Furthermore, Dr. Ivan’s innovative move to combine dental care with facial aesthetics under one practice showcases his forward-thinking mindset, which has greatly attracted patients and added value to his services.

    What You'll Learn in This Episode:

    • How Dr. Ivan has avoided professional burnout over a 36-year career
    • The significance of distinguishing oneself in the dental profession
    • The impact of quality treatments on building a solid practice reputation
    • Dr. Ivan’s journey from public health service to his own dental practice
    • Essential business and marketing skills for growing a dental practice
    • The importance of effective patient communication and education
    • Integrating digital technology for better patient understanding and treatment acceptance
    • Viewing and positioning dental care as a life-enhancing investment
    • Adding facial aesthetics to a dental practice and its benefits
    • Navigating economic downturns while maintaining practice growth and success


    Tune in to hear Dr. Ivan's insightful journey and transformative tips for any dental professional seeking inspiration and practical advice!

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    (This episode originally aired on 9/8/2022)

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    Guest: Dr. Ivan Valcarenghi

    Practice Name: Radiante Facial & Dental

    Check out Ivan's Media:

    Website: https://www.radiantedentalfacial.com/

    Email: drivan@radiantedentalspa.com

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    Host: Michael Arias

    ‍Website: The Dental Marketer

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

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    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

    [Click here to leave a review on iTunes]

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    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

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    Less than 1 minute
  • Overcoming the Fear of 1st Time Practice Ownership | Kevin Klingshirn | MME

    Overcoming the Fear of 1st Time Practice Ownership | Kevin Klingshirn | MME
    May 27 2024
    Are you an aspiring practice owner feeling overwhelmed by the prospect of starting or buying your own practice? In this episode, Kevin Klingshirn offers indispensable guidance tailored just for you. Drawing from his vast experience, Kevin emphasizes the power of resilience, the importance of seeking mentorship, and the critical need for a clear vision of your ideal practice. We explore how Dentagraphics can be a game-changer in helping you make well-informed decisions by providing location and demographic insights.We dive deep into the intricate challenges that come with starting a business, from spotting the right opportunities to understanding market dynamics. Kevin shares his wisdom on leveraging patient demographics and assessing competition, ensuring you’re well-prepared to build a thriving practice. This episode is a must-listen for anyone wanting to harness the power of vision, comprehensive market analysis, and strategic planning in their journey toward successful practice ownership.What You'll Learn in This Episode:Why it's essential not to fear failure in practice ownership.The benefits of seeking help and mentorship in your journey.How to define a clear vision for your practice.The role of Dentagraphics in location and demographic assessments.Key challenges practice owners practice owners face and how to overcome them.The importance of understanding patient demographics and competition.Don't miss this chance to turn your practice ownership dreams into reality. Tune in now!‍‍Sponsors:Studio 8E8: Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true‍You can reach out to Kevin Klingshirn here:Website: https://www.dentagraphics.com/Email: kevin@dentagraphics.com‍‍Mentions and Links: Businesses/Brands:StarbucksChipotleTargetBank of America‍Software/Tools:Google Meet‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Kevin. So talk to us. What's one piece of advice you can give us this Monday morning,Kevin: Monday morning piece of advice knowing your listeners, know, the primary audience is going to be. Young practice owners, and I'll gear this towards those that haven't started a practice or bought a practice, basically haven't entered practice ownership.This is what we help doctors with. one piece of the big puzzle, right? We'll talk more about it in a bit, but demographics, we help doctors figure out like where to start a practice, where to buy a practice, if a location is good or not. We talk to a lot of nervous practice owners. So what I mean by that is.They're going to be first time business owners. They're going to be serious business owners. The general practice is a serious thing. It's a big production. And it comes with a lot of responsibilities. My advice would be just get used to not knowing what you're doing. Get used to asking for help, get used to doing things that are really unfamiliar and you have no idea how they work.The reason why I can relate to it is just because we started this business about 10 years ago now. Seems like a really long time when you say it out loud, but in those 10 years, just as a, a small business owner here at demographics, we've had to do a lot in terms of running a business, hiring operations, fulfillment of the reports and products that we offer, taxes.everything that comes with just being a small business owner. I would guess the idea is, don't be afraid to fail. Don't be afraid to not know, you're always going to be intimidated, but day. The course, why I want to loop this back is a lot of practice owners. They just won't jump in or they're scared to jump in.it's scary. You're never completely ready. We probably weren't completely ready to. Started business when we started a business, but just with time, with talking to people, figuring out, who, good for your team, who's bad for your team, all the world works. that's the only way you're going to get through it.And that's now how we've created a very successful businesses 10 years later. And I think there's a lot of parallels to practice ownership. Michael: Nice, man. One thing you mentioned is, even if you feel like you're, like, completely unready, still you need to jump in, but what would you say if you're looking at two people who are potentially wanting to own a practice, and you tell them, hey, give it more time to one, and then you tell the other one, oh, no, you're ready, you're just overthinking it.what are the signs of give it more time? Kevin: our case, specifically, give it more time in somebody that ...
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    Less than 1 minute
  • 504: Is Your Marketing Strategy Missing the Mark? Here's How to Fix It | Karen Galley

    504: Is Your Marketing Strategy Missing the Mark? Here's How to Fix It | Karen Galley
    May 23 2024
    ‍What does it take to successfully market a practice and bring in new patients in today's world? In this compelling episode I'm sitting down with, Karen Galley, the insightful co-owner and president of Patient News and Practice ZEBRA. With over 30 years of specialized experience in dental marketing, Karen takes us on a journey through the foundational elements of successful dental marketing strategies. She sheds light on the unique offerings of Practice ZEBRA, a versatile software product that enhances marketing efforts through comprehensive services like call tracking, scoring, and detailed KPIs for marketing success. Whether you are just starting out or looking to optimize your current marketing, Karen's vast knowledge provides a robust solution tailored precisely for dental practices.Throughout our conversation, Karen digs up the common marketing pitfalls that dental practices often encounter. Karen provides a magnifying glass into these errors, breaking them into three categories: strategic, operational, and executional. From the lack of clear differentiation in a practice's mission, to operational inefficiencies like poor call handling, each mistake is explored with an eye toward solutions and optimization. Karen’s advice doesn’t just stop at identifying problems though; she offers actionable strategies to improve your marketing approach by emphasizing consistent brand messaging, thorough market research, and effective budget allocation. This episode is an indispensable guide for dental professionals looking to enhance their marketing game.What You'll Learn in This Episode:How to identify and correct strategic, operational, and executional marketing mistakes in your practice.The unique features of Practice ZEBRA and how it can streamline your marketing efforts.The importance of understanding your practice's unique selling proposition.Advice for aligning marketing strategies with your practice’s vision and goals.Tips for efficient resource and budget allocation in dental marketing.How to analyze marketing attribution and channel ROI to maximize returns.Insights into refreshing your online presence with modern web design and SEO practices.Let's transform your practice's marketing efforts with, Karen Galley, today!‍‍Sponsors:‍Oryx: an all-in-one cloud-based dental software created by dentists for dentists.Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/‍Guest: Karen GalleyBusiness Name: Patient NewsCheck out Karen's Media:Website: http://patientnews.com‍Other Mentions and Links:‍Software/Tools:Google AdsPractice ZEBRA‍Helpful Resources:Practice Growth Calculator‍Books:Understanding Dental Insurance: A Guide for Dentists and their Teams‍People:Dr. Shahin SafarianDr. Travis Campbell‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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    Less than 1 minute
Physical Illness & Disease Hygiene & Healthy Living Economics
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