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The Cognitive Marketer

The Cognitive Marketer

By: Gee Ranasinha
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 Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.Gee Ranasinha Economics Marketing Marketing & Sales
Episodes
  • We're thinking about marketing timing in the wrong way

    We're thinking about marketing timing in the wrong way
    Sep 14 2025

    We've been trained to think in terms of campaign cycles: we launch, we measure, we optimize, rinse and repeat.

    But markets don't pause between our initiatives. They're not on a break, waiting for us to get ready for the next round to begin.

    While we're still stuck analyzing last quarter's performance, prospects are making purchase decisions without us.

    The brands winning in competitive categories treat marketing like infrastructure - always on and always working, even when no one's measuring immediate returns.
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    3 mins
  • Price isn't a number. It's a feeling.

    Price isn't a number. It's a feeling.
    Sep 7 2025

    What we call a "rational pricing strategy" is actually applied behavioral science.

    We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.
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    5 mins
  • It's less about the creative, than it is about the message

    It's less about the creative, than it is about the message
    Aug 31 2025

    Creative styles in marketing are not just a matter of personal preference.

    They are strategic tools that add (or take away) from communications effectiveness.

    In the attention-based economy that we have today, the scarcest resource isn't budget, but cognitive processing power. How we deploy that resource through creative choices becomes the primary determinant of campaign effectiveness.
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    4 mins
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