Price isn't a number. It's a feeling. cover art

Price isn't a number. It's a feeling.

Price isn't a number. It's a feeling.

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What we call a "rational pricing strategy" is actually applied behavioral science.

We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.