It's less about the creative, than it is about the message
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It's less about the creative, than it is about the message
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About this listen
Creative styles in marketing are not just a matter of personal preference.
They are strategic tools that add (or take away) from communications effectiveness.
In the attention-based economy that we have today, the scarcest resource isn't budget, but cognitive processing power. How we deploy that resource through creative choices becomes the primary determinant of campaign effectiveness.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.