We're thinking about marketing timing in the wrong way
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
We're thinking about marketing timing in the wrong way
-
Narrated by:
-
By:
About this listen
We've been trained to think in terms of campaign cycles: we launch, we measure, we optimize, rinse and repeat.
But markets don't pause between our initiatives. They're not on a break, waiting for us to get ready for the next round to begin.
While we're still stuck analyzing last quarter's performance, prospects are making purchase decisions without us.
The brands winning in competitive categories treat marketing like infrastructure - always on and always working, even when no one's measuring immediate returns.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.