Ever wondered how a business can catapult from zero to $30,000 within 3 months? We've done it, and we're ready to pull back the curtain on the marketing strategies that powered our home service business, The Smart Fix, to such heights. Our secret? Laser-sharp focus on Google, leveraging a robust Google business profile, littered with quality photos and shining reviews. Not to mention, we didn't completely abandon the old school—door hangers and business cards still work magic when done right. Prepare to soak up indispensable advice on what to include in these materials and how to gear your marketing for exponential growth.

But that's just half the story. We're also giving you a tour of alternate marketing avenues, perfect for local businesses looking to connect with their target market. With firsthand knowledge, we'll unpack the advantages of PPC or paid advertising on platforms like Nextdoor, and how platforms like Facebook groups can be harnessed for rapid expansion. Never underestimate the importance of understanding your region's competition and the wonder of innovative outreach. Ready for a treasure trove of insights? Buckle up, and let's get started!

Ready to take the plunge into the world of business ownership? Buckle up and join us as we navigate the exhilarating yet challenging journey of entrepreneurship. From childhood entrepreneurial endeavors to wrestling with unsupportive families, we're unpacking the stark realities that come with running your own business. But it's not all about the struggles; there's plenty of rewards to be had too. 

We venture into conversations about the difficulty of dealing with irate customers, the draining need for constant approval, and the ceaseless nature of business ownership. But don't fret, we also delve into the thrill of risk-taking and the unmatched satisfaction that comes with having your venture succeed. Drawing from our personal experiences, we aim to instill resilience and self-reliance, stressing the importance of focusing on your journey and finding a supportive community. So, whether you're an aspiring entrepreneur or a seasoned business owner, tune in for a candid exploration of business ownership, its risks, its rewards, and everything in between.

Do you ever wonder why some businesses thrive while others struggle? Could it be their approach to different customer groups? Join us as we explore the intricate world of dealing with middle and high-income customers in the home service industry, an equation that could make or break a business. We'll be tapping into their unique benefits, challenges, and priorities. You'll be amazed at how the high expectations of high-income customers and the potential for micromanaging with middle-income clients can reshape your strategy.

There's a hot debate brewing - is it ethical to offer different services based on customer price points? We're diving head first into this controversy! Imagine running a cleaning service and grappling with this dilemma. We propose an intriguing solution: tailoring your approach to meet specific customer expectations. It's all about offering additional services or discounts to those who pay less. Listen in as we echo the model used in product differentiation and demonstrate how it could be the key to ensuring customer satisfaction and the success of your business. Quite a gamble, but it's well worth it!

Watch this podcast on youtube! https://youtu.be/jCZKReOzmRI