• Mastering Target Audiences for Profitable Businesses

  • Dec 2 2023
  • Length: 16 mins
  • Podcast
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Mastering Target Audiences for Profitable Businesses

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  • Summary

  • Do you ever wonder why some businesses thrive while others struggle? Could it be their approach to different customer groups? Join us as we explore the intricate world of dealing with middle and high-income customers in the home service industry, an equation that could make or break a business. We'll be tapping into their unique benefits, challenges, and priorities. You'll be amazed at how the high expectations of high-income customers and the potential for micromanaging with middle-income clients can reshape your strategy.

    There's a hot debate brewing - is it ethical to offer different services based on customer price points? We're diving head first into this controversy! Imagine running a cleaning service and grappling with this dilemma. We propose an intriguing solution: tailoring your approach to meet specific customer expectations. It's all about offering additional services or discounts to those who pay less. Listen in as we echo the model used in product differentiation and demonstrate how it could be the key to ensuring customer satisfaction and the success of your business. Quite a gamble, but it's well worth it!

    Watch this podcast on youtube! https://youtu.be/jCZKReOzmRI
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