• #104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
    Jul 8 2025

    #amazonppc #bidoptimization #macrovsmicrobids


    Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.


    Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.


    Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.


    Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.


    00:00 Understanding Macro vs. Micro Optimizations

    04:01 The Mechanics of Macro Bid Adjustments

    12:55 When and How to Use Micro Optimizations

    20:01 Pinpointing Problem Campaigns and Keywords

    26:01 Asymmetrical and Aggressive Adjustments

    30:43 Final Principles and Takeaways

    🔗 Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn

    Andrew Bailiff on LinkedIn


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    Spotify

    YouTube


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

    Show More Show Less
    34 mins
  • #103—Can You Bid Against Yourself on Amazon PPC?
    Jul 1 2025

    #Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC


    Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

    In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

    They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

    Don't stress about isolated keywords, focus on strategic bid ceilings instead!

    Show More Show Less
    7 mins
  • #102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
    Jun 24 2025

    Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

    In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

    • Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
    • How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
    • The data-driven way to raise conversion rate and slash wasted ad spend.
    • When to ignore ACoS ceilings (and when you absolutely shouldn't)
    • Pro tips for sustaining sales momentum with external traffic.

    🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

    Show More Show Less
    38 mins
  • #101—Can ChatGPT's Sora AI create Video Creatives for Sponsored Brands Ads on Amazon PPC?
    Jun 17 2025

    Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?

    In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.

    We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.

    The results?

    From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.

    Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.

    👉What you'll learn in under 15 minutes

    • The exact prompts we used (so you can replicate or improve them).
    • Why current Sora clips fail Amazon's Sponsored Brands quality bar.
    • Practical takeaways for sellers who want to stay ahead of the AI curve in 2025.

    🔔Like, comment "Operator" and subscribe if you want us to test ChatGPT's new browser-automation mode on live ad accounts.

    Your feedback steers future experiments!

    Show More Show Less
    20 mins
  • When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh
    Jun 10 2025

    Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.

    In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆

    Stuck wondering why your bids jump but conversions don't?

    You're not alone.

    Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins.

    Along the way, you'll learn:

    • How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases.

    • Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore.

    •The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed.

    • Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs.

    Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh.

    Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack!

    🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.

    Show More Show Less
    44 mins
  • Amazon Business Placements Overview & Strategy
    Jun 3 2025

    Ready to nail your Amazon Business Placements Overview & Strategy?

    In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.

    Click play and learn the placements tweak most sellers ignore.

    If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.

    We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.

    You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.

    No fluff, just data you can act today.

    Here's what's inside:

    • Quick refresher on core Amazon PPC metrics
    • Step-by-step guide to testing business placement modifiers
    • When a 100% boost is smart—and when it wrecks your ACoS
    • How to tell if your brand attracts B2B shoppers (hint: check units per order)
    • Live audit of keyword harvesting, negative targets, and bid strategy mistakes

    By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.

    We also cover sponsored display options for B2B audiences, fresh from the console update.

    🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.

    Show More Show Less
    22 mins
  • Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?
    May 27 2025

    Amazon is quietly sending Sponsored Products ads to other websites.

    These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.

    Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.

    Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.

    Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.

    Show More Show Less
    15 mins
  • The Art of Amazon PPC
    May 20 2025

    Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.

    Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.

    Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.

    Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.

    Show More Show Less
    36 mins