Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.

In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.

From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.

We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.

Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.

🎙️ That Amazon Ads Podcast | Episode 123

Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it.

Your Amazon PPC is optimized, your listings are solid, but sales keep dropping.

What gives?

In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every Amazon product goes through: launch, growth, maturity, and inevitable decline.

We. reveal why even optimized Amazon PPC can't stop the plateau and what actually drives sales decline (spoiler: it's not just competition).

You'll discover proven strategies to extend your product's profitable maturity phase, including listing optimization tactics, product iteration methods, line extensions, and knowing when to kill underperforming products.

We share real case studies showing how brands maintain growth in saturated markets.

Stop watching your Amazon sales decline.

Learn the product lifecycle framework that separates struggling sellers from thriving brands.

Drop your questions in the comments below!

#amazonproductlifecycle #amazonppc #amazonads

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept.

After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC reaches a ceiling and can't grow your sales anymore.

In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion.

If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads.

🔔Subscribe to That Amazon Ads Podcast for weekly Insights!

How to Build an Amazon Reporting Dashboard in 2026?

Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports.

On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives).

You'll see drag-and-drop widgets, entity-level filtering, and campaign tagging that lets you duplicate pages for BFCM, Hero ASINs, or any ad hoc questions in minutes.

We also cover why Amazon Ads Console + Seller Central reporting breaks down, and how white-label sharing makes your dashboard the client's go-to hub.

Subscribe for upcoming masterclass lessons, and steal this framework for your next Amazon PPC report.

How to Build an Amazon Reporting Dashboard in 2026.

Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?

In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.

You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.

We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.

If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.

In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.

In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.

Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).

We connect CPC, RPC, and ACOS directly back to sales movement.

See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.

You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.

Perfect for sellers and managers serious about scaling Amazon Ads profitably.

Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.

How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.

If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.

Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.

You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.

We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.

Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.