#amazonppc #bidoptimization #macrovsmicrobids

Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.

Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.

Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.

Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.

00:00 Understanding Macro vs. Micro Optimizations

04:01 The Mechanics of Macro Bid Adjustments

12:55 When and How to Use Micro Optimizations

20:01 Pinpointing Problem Campaigns and Keywords

26:01 Asymmetrical and Aggressive Adjustments

30:43 Final Principles and Takeaways

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