#amazonppc #bidoptimization #macrovsmicrobids

Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.

Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.

Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.

Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.

00:00 Understanding Macro vs. Micro Optimizations

04:01 The Mechanics of Macro Bid Adjustments

12:55 When and How to Use Micro Optimizations

20:01 Pinpointing Problem Campaigns and Keywords

26:01 Asymmetrical and Aggressive Adjustments

30:43 Final Principles and Takeaways

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#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC

Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

Don't stress about isolated keywords, focus on strategic bid ceilings instead!

Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

• Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
• How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
• The data-driven way to raise conversion rate and slash wasted ad spend.
• When to ignore ACoS ceilings (and when you absolutely shouldn't)
• Pro tips for sustaining sales momentum with external traffic.

🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!