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That Amazon Ads Podcast

That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
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 There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.Stephen Noch and Andrew Bailiff Economics Marketing Marketing & Sales
Episodes
  • #118 - Amazon PPC Manager's Complete Task Schedule Revealed

    #118 - Amazon PPC Manager's Complete Task Schedule Revealed
    Nov 18 2025

    Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.

    In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.
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    27 mins
  • #117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

    #117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)
    Nov 11 2025

    How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.

    In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.

    Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).

    We connect CPC, RPC, and ACOS directly back to sales movement.

    See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.

    You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.

    Perfect for sellers and managers serious about scaling Amazon Ads profitably.

    Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.
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    32 mins
  • Episode 116 - How To Lower Your ACoS in Amazon PPC

    Episode 116 - How To Lower Your ACoS in Amazon PPC
    Nov 4 2025

    How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.

    If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.

    Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.

    You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.

    We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.

    Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.
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    24 mins
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