How to Build an Amazon Reporting Dashboard in 2026?

Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports.

On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives).

You'll see drag-and-drop widgets, entity-level filtering, and campaign tagging that lets you duplicate pages for BFCM, Hero ASINs, or any ad hoc questions in minutes.

We also cover why Amazon Ads Console + Seller Central reporting breaks down, and how white-label sharing makes your dashboard the client's go-to hub.

Subscribe for upcoming masterclass lessons, and steal this framework for your next Amazon PPC report.

How to Build an Amazon Reporting Dashboard in 2026.

Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?

In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.

You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.

We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.

If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.

In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.