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That Amazon Ads Podcast

That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
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About this listen

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.Stephen Noch and Andrew Bailiff Economics Marketing Marketing & Sales
Episodes
  • #104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
    Jul 8 2025

    #amazonppc #bidoptimization #macrovsmicrobids


    Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.


    Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.


    Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.


    Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.


    00:00 Understanding Macro vs. Micro Optimizations

    04:01 The Mechanics of Macro Bid Adjustments

    12:55 When and How to Use Micro Optimizations

    20:01 Pinpointing Problem Campaigns and Keywords

    26:01 Asymmetrical and Aggressive Adjustments

    30:43 Final Principles and Takeaways

    🔗 Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn

    Andrew Bailiff on LinkedIn


    🎙️Follow That Amazon Ads Podcast:

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    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


    🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.


    💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.


    📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

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    34 mins
  • #103—Can You Bid Against Yourself on Amazon PPC?
    Jul 1 2025

    #Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC


    Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

    In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

    They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

    Don't stress about isolated keywords, focus on strategic bid ceilings instead!

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    7 mins
  • #102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
    Jun 24 2025

    Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

    In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

    • Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
    • How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
    • The data-driven way to raise conversion rate and slash wasted ad spend.
    • When to ignore ACoS ceilings (and when you absolutely shouldn't)
    • Pro tips for sustaining sales momentum with external traffic.

    🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

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    38 mins

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