Understanding the uniqueness of people around you is a key to success.

Shani Bocian - the CEO of Allermi - started her career as an art historian, curator, and educator, but discovered that her passion lived in helping people feel well! The spark came by observing the incredible relief and improvement in lifestyle that her father- Dr. Bocian’s - custom allergy formulations brought to so many people in her local area. Shani knew that she could help even more people across the US and set about the business of scaling this into a profitable business.

Her innovative approach to personalized prescribed nasal sprays captured the attention of patients and investors, but the road was not without its bumps. After many rejections and tough meetings, Shani absorbed the feedback and after some internal searching, came to understand how to effectively pitch her business. This shift in focus and being growth minded is the key point of every successful conversation with VCs, and Shani shares her recipe.

Shani’s passion for her father's popular and effective treatments ultimately led her to the telemedicine field - which provides the ultimate convenience for patients with minor issues. Getting approval to operate Allermi in 45 states was certainly challenging, but Shani is exceptionally passionate about her mission to help people get relief!

It just goes to show that the power of mission and determination can help to break barriers!

Notes:
🤧 Allergy season is in full swing, and Shani also had allergies. 02:45
👨‍⚕️ Shani’s physician father developed “Bocian’s Potions” for nasal sprays: Shani combined her dad’s work and the convenience of internet selling. 03:25
😍 When she realized she was not a teacher but an entrepreneur: she became excited about the idea of entrepreneurship and startup and fundraising. 06:27
💦 Allermi customized nasal sprays and benefits of having customized products: reinventing the nasal spray industry. 09:05
👃 The nose is the most inflammatory-prone area of our body. 11:10
📺 Telehealth is revolutionary: getting evaluated by a physician online for minor issues.14:47
💲 Funding for Allermi started with friends and family but grew to institutional and angel funding: the shift women need to make when talking to investors. 18:47
💰 Rejections and feedback from VCs helped Shani modify her pitch: investors require data and financial projections. 23:26
🫂 The demoralizing and hurt feelings that come when investors don’t understand your mission: having good support from people around you is crucial. 27:31
📱 Old Girl’s Club on Slack: professional women support group for $12 /month. 30:02

Links:

Connect with Shani: linkedin.com/in/shani-bocian-steinberg

Allermi Linkedin: linkedin.com/company/allermi

Instagram: instagram.com/getallermi

Website: allermi.com

Connect with Adrienne: www.sheleadsmedia.com

Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Don’t be ashamed of your authenticity.

Jana N. Nagase is a film critic, columnist, and podcaster originally from Sao Paulo, Brazil. She is a member of the Critics Choice Association & Film Independent, and Brazilian International Press Association.

Since 2012 she has supported the community with the columns she writes for Gazeta News, the biggest Brazilian newspaper in the US based in Florida. This year, her YouTube channel “Jana on Camera” celebrates its 10th anniversary. Jana on Camera provides behind-the-scenes interviews with artists from big studios, independent studios, and Latino newcomers in the entertainment industry.

Jana shares her success and how she overcame many of the hardships that immigrant women face in trying to navigate the entertainment industry. She reveals her process of securing red carpet interviews from celebrities and addresses the level of preparation that’s required.

Jana created a business from what she loves doing the most, despite many people telling her she didn’t have the right ‘look’ for this field of work. Naysayers can say what they want, but this tough lady proves that love, authenticity, and following the principles of good journalism can truly make miracles happen.

The most important thing is to trust yourself and not let anybody else tell you who you are! Jana’s advice is to hold on to who you are in your heart and don’t change your essence or your accent - for anyone!!

Notes
🇧🇷 Jana is a Brazilian immigrant: a broadcast communication graduate who transferred to the movie, entertainment, and TV. 03:06
⭐ Independent productions have more creative solutions. 04:56
🗞️ The Gazeta News is the biggest Brazilian newspaper in the USA: the Brazilian community is big and Jana is supporting it by writing columns for the last 12 years. 06:14
📺 Jana’s YouTube channel is about supporting and interviewing industry professionals like actors, directors, and producers from streaming platforms like Netflix and Disney+. 08:33
🎤 How to get interviews from celebrities: talking with movie and theater professionals has some rules. 12:14
🤓 Preparing for the interview for series and movies. 14:33
😇 YouTube channel as business and all its challenges: Jana is proud of herself and her accomplishments, even though she never dreamed this life could happen to her. 18:06
💎 Jane’s advice to immigrants: do what you love, believe in yourself, and nurture your authenticity. 24:21

Link:

YouTube: www.youtube.com/@janaoncamera

Website: janaoncamera.com

Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

Our inside wholeness is what creates prosperity.

Ruchi Pinniger is a former Wall Street executive and founder at Watch Her Prosper. Her company provides financial mentorship, support, and services to women-led service-based businesses. After personal and family struggles, Ruchi shared a story about how one Prada bag taught her that true prosperity is in inner wholeness rather than material possessions.

Even women would rather talk about their death than money, Ruchi explains that financial support and help are crucial to all businesses of all sizes. The numbers are data and when used properly can show a path one business should take, but creating a safe, non-judgmental space for women to discuss money is crucial for practical financial planning and support.

Not only the financial support matters for business success but also our internal beliefs and self-care. Ruchi’s RIR concept (Recognize, Interrupt, Reframe) helps women shift from disempowering to empowering thoughts about money and success. This involves recognizing negative self-talk, interrupting it, and reframing it with positive affirmations.

Both personal and societal conditioning are tough for women, and there is a need for a holistic approach that will include work but also balance it with well-being and self-compassion. Having more spaciousness and ease in our lives will lead to greater success. Reframing our habits and beliefs is the key and anything is possible for us after that.

Notes:
👧 Growing up without parents after 15: learning from an immigrant mom reinventing herself. 03:34
🌺 What is prosperity and how to get it: well-being, our spirituality, and then our relationship with people and with money. 07:00
⚠️ Asking for support is crucial for business owners: numbers are data that provide info for the next steps.10:19
😇 Planning and projecting in business: self-care is the first step in working things out. 13:58
⭐ Making yourself a priority impacts your business: let’s find time for ourselves. 17:17
⚡ Paying attention to the language you use with yourself: reframing it with the RIR concept. 18:41
🧠 Subconscious thoughts are the root of our deeds and actions: everything starts in your mind. 24:30
👀 Reframing the shame about loans: look at things from a different perspective. 33:30
💎 The power of gratitude and trust: getting through the hard situations in higher vibration. 34:32

Links

Connect with Ruchi: linkedin.com/in/ruchipinniger

Website: watchherprosper.com

Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<