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Roofer Growth Hacks

Roofer Growth Hacks

By: Chris Hunter
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 Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.Copyright 2025 All rights reserved. Sponsored by RoofingSites.com Economics Leadership Management & Leadership
Episodes
  • The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7

    The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7
    Oct 21 2025

    Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).

    Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

    Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reputation, Reach, Resell, Referral starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

    Stick around for actionable ideas you can launch this week: 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free Upsell & Cross-Sell Campaign Builder to put these strategies to work right away.

    Tune in and get ready to maximize LTV and monetize your database in 2025 and beyond!

    About:

    RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 06:10] - Intro & What’s Coming

    [06:11 - 10:45] - The 4R Roofing Marketing System

    [10:46 - 11:56] - Maximizing Leads

    [11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

    [13:16 - 15:37] - Step 1 - The Resell Flywheel

    [15:38 - 16:44] - What’s in Your Upsell Toolbox?

    [16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

    [20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

    [23:08 - 27:07] - Step 4 - Track it Or Trash It

    [27:08 - 30:20] - Step 5 - Automate + Follow Up

    [30:20 - 37:35] - Tips & Tricks

    [37:36 - 40:30] - Free Resources

    [40:31 - 41:46] - Outro

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

    RoofingSites: https://www.roofingsites.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/

    LinkedIn: https://www.linkedin.com/company/roofingsites/

    YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    42 mins
  • How Specialty Contractors Scale Faster than GCs with Jeremy Owens - Roofer Growth Hacks - Season 4 Episode 6

    How Specialty Contractors Scale Faster than GCs with Jeremy Owens - Roofer Growth Hacks - Season 4 Episode 6
    Oct 11 2025

    Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.

    They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business operations.

    Jeremy shares valuable advice for new entrepreneurs, the significance of building a strong team, and insights into current industry trends. The episode concludes with a lightning round of quick hacks and advice for roofing professionals.

    If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

    About:

    Jeremy Owens is a third-generation contractor, podcast host, and founder of US Construction Zone, a growing digital community for construction professionals. With over two decades in the industry, Jeremy is a fierce advocate for mental health, trades-based careers, and redefining leadership through legacy, not just numbers. His mission is to change the conversation in construction, one connection at a time.

    Timestamps:

    [00:00 - 01:16] - Intro - Who am I (Chris Hunter)?

    [01:17 - 03:08] - 4R Roofing Marketing System

    [03:09 - 05:25] - The Three-Pillar Referral System

    [05:26 - 07:52] - Pillar 1: Customer Ambassadors Program

    [07:53 - 10:46] - Option A: Gift Cards & Customer Journey

    [10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints

    [14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns

    [17:36 - 19:46] - Pillar 2: Realtor Priority Program

    [19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports

    [20:34 - 21:18] - Option B: Closing Ready Documentation

    [21:19 - 23:10] - Option C: Prospecting System & CRM Setup

    [23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up

    [23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program

    [24:46 - 25:57] - Option A: Faster Claim Resolution

    [25:58 - 27:22] - Option B: Finding Agents & Building Relationships

    [27:23 - 29:04] - Phase-by-Phase Rollout Plan

    [29:05 - 29:41] - CRM Automation & Tracking

    [29:42 - 29:54] - Success Metrics That Matter

    [29:55 - 32:56] - Tips & Tricks

    [32:57 - 39:31] - Quick Workbook Overview & Download

    [39:32 - 40:19] - Get a Free Book

    [40:20 - 41:27] - Work With us

    [41:28 - 41:41] - Outro

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    RoofingSites: https://www.roofingsites.com/

    https://www.linkedin.com/in/jeremy-owens-2786a32a/

    https://usconstructionzone.com/

    Free Book - https://go.roofingsites.com/

    Let us help - https://www.roofingsites.com/schedule/

    Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/

    LinkedIn: https://www.linkedin.com/company/roofingsites/

    YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    30 mins
  • How to Build the Ultimate Referral Machine for Roofers with Chris Hunter - Roofer Growth Hacks - Season 4 Episode 5

    How to Build the Ultimate Referral Machine for Roofers with Chris Hunter - Roofer Growth Hacks - Season 4 Episode 5
    Sep 29 2025
    Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts that keep your phone ringing—without burning cash on cold traffic. Chris Hunter explains how the 4R Roofing Marketing System focuses this episode on the Referral Pillar, showing you how to create 100+ active referrers (the “33×3” method), segment customers by lifecycle (recent, established, legacy), and stay top-of-mind year-round. You’ll also learn when and where incentives are appropriate (customers) and how to collaborate with realtors and insurance partners within industry guidelines. If you’re serious about growing your roofing business with reliable referrals and higher close rates, this episode is for you! If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:16] - Intro - Who am I (Chris Hunter)? [01:17 - 03:08] - 4R Roofing Marketing System [03:09 - 05:25] - The Three-Pillar Referral System [05:26 - 07:52] - Pillar 1: Customer Ambassadors Program [07:53 - 10:46] - Option A: Gift Cards & Customer Journey [10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints [14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns [17:36 - 19:46] - Pillar 2: Realtor Priority Program [19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports [20:34 - 21:18] - Option B: Closing Ready Documentation [21:19 - 23:10] - Option C: Prospecting System & CRM Setup [23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up [23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program [24:46 - 25:57] - Option A: Faster Claim Resolution [25:58 - 27:22] - Option B: Finding Agents & Building Relationships [27:23 - 29:04] - Phase-by-Phase Rollout Plan [29:05 - 29:41] - CRM Automation & Tracking [29:42 - 29:54] - Success Metrics That Matter [29:55 - 32:56] - Tips & Tricks [32:57 - 39:31] - Quick Workbook Overview & Download [39:32 - 40:19] - Get a Free Book [40:20 - 41:27] - Work With us [41:28 - 41:41] - Outro Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://www.roofingsites.com/ Workbook: https://www.roofingsites.com/referral-machine-workbook Free Book - https://go.roofingsites.com/ Let us help - https://www.roofingsites.com/schedule/ Ultimate Website Checklist - https://www.roofingsites.com/website-checklist Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/ LinkedIn: https://www.linkedin.com/company/roofingsites/ YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    42 mins
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