Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.

This is a true sales masterclass on predictable revenue growth.

You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead to more booked jobs and more signed deals.

If you want better sales calls, stronger follow-up, and a simple system to generate more revenue from your existing database, this episode is for you!

About Lyn Askin:

Lyn Askin is a lifelong entrepreneur and strategic advisor with 26+ years of experience helping founder-led businesses grow and transition.

He now helps marketing agencies and home service companies scale revenue, build structure, and prepare for successful exits using a proven 3-part framework.

Timestamps:

[00:00 - 01:23] Introduction to Outgrow and Lynn Askin

[01:24 - 02:51] The Importance of Predictable Revenue Growth

[02:52 - 05:49] Lynn's Entrepreneurial Journey and Challenges

[05:50 - 09:28] Discovering EOS and Outgrow

[09:29 - 10:42] Understanding Outgrow's System for Sales Growth

[10:43 - 12:10] The Role of Customer-Facing Teams in Outgrow

[12:11 - 14:08] Bridging the Gap: From Two to Ten Interactions

[14:09 - 18:39] Mindset: The Key to Sales Success

[18:40 - 22:36] The Power of Follow-Up in Sales

[22:37 - 25:10] Real-Life Examples of Effective Follow-Up

[25:11 - 28:39] The Importance of Asking for Referrals

[28:40 - 30:34] Overcoming Fear in Sales

[30:35 - 33:54] The Role of Mindset in Sales Performance

[33:55 - 38:32] The Need for Proactive Communication

[38:33 - 43:26] Strategies for Engaging Happy Clients

[43:27 - 46:12] Creating a Culture of Sales in Your Organization

[46:13 - 49:02] Practical Steps for Implementing Outgrow

[49:03 - 52:13] The Value of Personal Connections in Sales

[52:14 - 54:41] Tracking Actions and Results

[54:42 - 56:13] The Predictable Growth Model

[56:14 - 01:10:43] Conclusion and Call to Action

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Lyn Askin: https://lynaskin.com

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”

They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them.

If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for you!

About:

SouthShore Roofing & Exteriors is only committed to using high-quality materials, dependable craftsmanship, and time-tested techniques on every roof. You can trust that your home or business will be safe from the elements and look amazing for years. Whether you have missing or damaged shingles, a hole that needs patching, or a complete roof replacement, we can take care of it!

Our team of licensed, certified roofing experts have the training and experience to handle all of your roofing needs. We begin every job with a consultative inspection and an honest assessment of your property's needs, no matter how large or small the job may be.

Home improvement projects can be stressful, but we don't believe it should be that way. SouthShore Roofing & Exteriors will make it easy for you!

Timestamps:

[00:00 - 00:25] Intro

[00:26 - 05:02] Corey's Origin Story: Early Days in Roofing

[05:03 - 09:38] Transitioning to Sales and Marketing

[09:39 - 13:03] Acquisition and Growth Strategies

[13:04 - 16:17] Shared Services and Brand Management

[16:18 - 20:42] Marketing Strategies and Cost Management

[20:43 - 24:54] Developing a Marketing Tool for Contractors

[24:55 - 30:18] Understanding Lead Quality and Attribution

[30:19 - 48:38] Future Trends in the Roofing Industry

[48:39 - 57:00] Lightning Round: Personal and Business Hacks

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

SouthShore Roofing & Exteriors: https://southshorecontractorstampa.com/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system the 4R Framework: Reputation, Reach, Resell, Referral—starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 15+ touch nurturing, 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free 2026 Marketing Plan Workbook to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2026 and beyond!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down to How to Get ChatGPT to recommend your roofing company a rapid‑fire update on what’s changing with Google Local Services Ads, Google Business Profiles, AI tools, and lead generation that every roofing company needs to know.

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.

Today, we’ll cover the biggest shifts shaping roofing marketing right now—from how Local Services Ads are impacting map visibility to practical ways AI (like ChatGPT) can help you write stronger copy, generate more leads, and automate follow‑up so fewer prospects slip through the cracks.

If you’re still running your 2023 playbook, this is your wake‑up call. The game has changed and we’re showing you how to win in 2025.

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:05] - Intro

[01:06 - 02:01] - Visibility Issue in The Roofing Industry

[02:02 - 05:31] - AI is The New Yellow Pages

[05:32 - 07:44] - Who Am I? Chris Hunter

[07:45 - 10:03] - Secret Method: 4R Roofing Marketing System

[10:04 - 11:59] - Google Is Still The King Of Search

[12:00 - 13:17] - ChatGPT Is The King Of AI (for now)

[13:18 - 14:26] - The ACC Framework + How AI Decides

[14:27 - 20:31] - ChatGPT SEO Workbook Download + Overview

[20:32 - 25:31] - Step 1 - Build Authority

[25:32 - 33:13] - Step 2 - Build Credibility

[33:14 - 35:32] - Step 3 - Build Consistency

[35:33 - 36:47] - The Simple Weekly Campaign Flow

[36:48 - 40:43] - Step 4 - Create The Automations + Assignments

[40:44 - 44:26] - Step 5 - Track It or Trash It

[44:27 - 47:53] - Tips and Tricks

[47:54 - 48:26] - Download the WorkBook

[48:27 - 49:04] - Get a Free Book

[49:05 - 50:01] - Work With Us

[50:02 - 51:17] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

ChatGPT Seo Workbook: https://www.roofingsites.com/chatgpt-seo-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.

Today, we’ll cover the biggest shifts shaping roofing marketing right now from Local Service Ads showing up in Google Maps and the retirement of the Google Guaranteed badge, to how AI tools like ChatGPT can help you write better copy, generate more leads, and automate your follow-up.

If you’re still running your 2023 marketing playbook, this is your wake-up call. The game has changed and we’re showing you how to win in 2025.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:08] – Intro

[01:09 - 04:56] – The Importance of Local Service Ads

[04:57 - 10:29] – Changes in Google Business Profiles

[10:30 - 14:33] – Leveraging AI in Marketing

[14:34 - 18:36 ] – The Critical Role of Speed to Lead

[18:37 - 24:33] – Embracing Multi-Channel Marketing

[24:34 - 26:13] – Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reputation, Reach, Resell, Referral starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free Upsell & Cross-Sell Campaign Builder to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2025 and beyond!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.

They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business operations.

Jeremy shares valuable advice for new entrepreneurs, the significance of building a strong team, and insights into current industry trends. The episode concludes with a lightning round of quick hacks and advice for roofing professionals.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

Jeremy Owens is a third-generation contractor, podcast host, and founder of US Construction Zone, a growing digital community for construction professionals. With over two decades in the industry, Jeremy is a fierce advocate for mental health, trades-based careers, and redefining leadership through legacy, not just numbers. His mission is to change the conversation in construction, one connection at a time.

Timestamps:

[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?

[01:17 - 03:08] - 4R Roofing Marketing System

[03:09 - 05:25] - The Three-Pillar Referral System

[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program

[07:53 - 10:46] - Option A: Gift Cards & Customer Journey

[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints

[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns

[17:36 - 19:46] - Pillar 2: Realtor Priority Program

[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports

[20:34 - 21:18] - Option B: Closing Ready Documentation

[21:19 - 23:10] - Option C: Prospecting System & CRM Setup

[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up

[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program

[24:46 - 25:57] - Option A: Faster Claim Resolution

[25:58 - 27:22] - Option B: Finding Agents & Building Relationships

[27:23 - 29:04] - Phase-by-Phase Rollout Plan

[29:05 - 29:41] - CRM Automation & Tracking

[29:42 - 29:54] - Success Metrics That Matter

[29:55 - 32:56] - Tips & Tricks

[32:57 - 39:31] - Quick Workbook Overview & Download

[39:32 - 40:19] - Get a Free Book

[40:20 - 41:27] - Work With us

[41:28 - 41:41] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

RoofingSites: https://www.roofingsites.com/

https://www.linkedin.com/in/jeremy-owens-2786a32a/

https://usconstructionzone.com/

Free Book - https://go.roofingsites.com/

Let us help - https://www.roofingsites.com/schedule/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites