Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.

This is a true sales masterclass on predictable revenue growth.

You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead to more booked jobs and more signed deals.

If you want better sales calls, stronger follow-up, and a simple system to generate more revenue from your existing database, this episode is for you!

About Lyn Askin:

Lyn Askin is a lifelong entrepreneur and strategic advisor with 26+ years of experience helping founder-led businesses grow and transition.

He now helps marketing agencies and home service companies scale revenue, build structure, and prepare for successful exits using a proven 3-part framework.

Timestamps:

[00:00 - 01:23] Introduction to Outgrow and Lynn Askin

[01:24 - 02:51] The Importance of Predictable Revenue Growth

[02:52 - 05:49] Lynn's Entrepreneurial Journey and Challenges

[05:50 - 09:28] Discovering EOS and Outgrow

[09:29 - 10:42] Understanding Outgrow's System for Sales Growth

[10:43 - 12:10] The Role of Customer-Facing Teams in Outgrow

[12:11 - 14:08] Bridging the Gap: From Two to Ten Interactions

[14:09 - 18:39] Mindset: The Key to Sales Success

[18:40 - 22:36] The Power of Follow-Up in Sales

[22:37 - 25:10] Real-Life Examples of Effective Follow-Up

[25:11 - 28:39] The Importance of Asking for Referrals

[28:40 - 30:34] Overcoming Fear in Sales

[30:35 - 33:54] The Role of Mindset in Sales Performance

[33:55 - 38:32] The Need for Proactive Communication

[38:33 - 43:26] Strategies for Engaging Happy Clients

[43:27 - 46:12] Creating a Culture of Sales in Your Organization

[46:13 - 49:02] Practical Steps for Implementing Outgrow

[49:03 - 52:13] The Value of Personal Connections in Sales

[52:14 - 54:41] Tracking Actions and Results

[54:42 - 56:13] The Predictable Growth Model

[56:14 - 01:10:43] Conclusion and Call to Action

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Lyn Askin: https://lynaskin.com

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

YouTube: https://www.youtube.com/@RoofingSites